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Rick's Cafe: Negril's Cliffside Icon

Experience the thrill of cliff jumping, savor stunning sunsets, and immerse yourself in the vibrant atmosphere of Negril's legendary Rick's Cafe.

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Rick's Cafe, perched on Negril's West End Cliffs, is a legendary Jamaican destination known for its stunning sunsets, thrilling cliff jumping, and vibrant Caribbean atmosphere. Established in 1974, it has become a must-visit spot for tourists and locals alike.

A brief summary to Rick's Cafe

Local tips

  • Arrive in the afternoon to secure a good spot for sunset viewing and enjoy the lively atmosphere.
  • If you plan to cliff jump, pay attention to the safest spots and ask for guidance from the lifeguards.
  • Tipping the local cliff divers is customary if you enjoy their performance.
  • Check the weather forecast before visiting, as cliff jumping may be restricted during rough seas.
  • Reservations are recommended for large groups, especially during peak season.
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Getting There

  • Taxi

    From most hotels in Negril, a taxi is a convenient way to reach Rick's Cafe. Negotiate the fare before starting your journey. A typical short taxi ride from the beach area to the West End Cliffs, where Rick's Cafe is located, costs approximately 1400-2500 JMD (approximately $10-20 USD). Confirm the price for a round trip, or arrange for the driver's number to call for a return.

  • Rental Car

    If you have a rental car, driving to Rick's Cafe is straightforward. The cafe offers parking for visitors. Be aware that the roads in the West End can be narrow and winding. Parking is free.

Unlock the Best of Rick's Cafe

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Discover more about Rick's Cafe

Rick's Cafe is more than just a bar and restaurant; it's a Jamaican institution. Founded in 1974 by Richard Hershman, it was the first public bar and restaurant of its kind on Negril's West End Cliffs, offering an alternative to the famous Seven Mile Beach. In its early days, Negril was a sleepy fishing village, lacking modern amenities, but Rick's quickly became a popular gathering spot. Over the years, Rick's has faced its share of challenges, including complete destruction by Hurricanes Gilbert (1988) and Ivan (2004). However, each time it was rebuilt, emerging bigger and better than before. Today, the 1.5-acre property boasts a lively atmosphere, with live reggae music, delicious food and drinks, and of course, the main attraction: cliff jumping. The cliffs at Rick's Cafe range in height, with the highest platform reaching approximately 35 feet. Professional local divers often perform daring stunts from even greater heights, sometimes climbing trees at the cliff's edge before plunging into the water below. For those less adventurous, there are lower jumps available, and lifeguards are always on duty to ensure safety. Rick's Cafe is also renowned for its breathtaking sunsets. Visitors flock to the cliffside location to witness the sun dip below the horizon, painting the sky with vibrant colors. It's an experience that has become a Jamaican tradition, solidifying Rick's Cafe as a true Negril icon.

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