Discover the Elegance of Agricore Echigo Winery

Hakkaisan ropeway

Ascend to breathtaking panoramic views of Niigata's mountains and the Sea of Japan via this scenic ropeway, a gateway to hiking adventures.

House of Light by James Turrell

Experience the beauty of light and space at James Turrell's House of Light in Tokamachi, Niigata. A unique art and accommodation destination.

Hachi & Seizo Tashima Museum of Picture Book Art

Step into a living picture book at this unique art museum in Tokamachi, Niigata, where art and imagination come to life in a former school.

Takahan

Experience history and relaxation at Takahan, the legendary ryokan that inspired 'Snow Country' in the heart of Yuzawa's hot spring district.

Kiyotsu Gorge

Experience the stunning beauty of Kiyotsu Gorge in Niigata, where nature's artistry meets serenity in a breathtaking national park.

Yuzawa-machi tourism organizations

Your gateway to exploring Yuzawa's ski resorts, hot springs, and cultural gems, providing comprehensive tourist information and community support.

Yuzawa Toei Hotel

Experience Japanese hospitality at Yuzawa Toei Hotel: Skiing, onsen, and mountain views await in Niigata's snow country.

Echigo Sake Museum Ponshukan (Sake Sampling Service)

Immerse yourself in the world of Japanese sake at Echigo Sake Museum Ponshukan, where tradition meets taste in the heart of Yuzawa.

Yukinohana

Experience tranquility and adventure at Yukinohana in Yuzawa, Niigata – your gateway to snow country and Japanese hospitality.

ECHIGO YUZAWA STATION

Your gateway to Niigata's snow country: Skiing, sake, and onsen adventures await at Echigo-Yuzawa Station!

Inamoto

Experience traditional Japanese hospitality at Inamoto in Yuzawa, with natural hot springs, seasonal cuisine, and easy access to ski resorts.

Echigo yuzawa Hatago isen

Experience traditional Japanese hospitality with modern comforts at Echigo Yuzawa Hatago Isen, steps from the station and gateway to Yuzawa.

Echigo-Tsumari Art Field

Discover contemporary art woven into the stunning landscapes of Niigata's Echigo-Tsumari Art Field, a unique Japanese cultural experience.

[D053]Matsudai Nohbutai Center / MVRDV

Explore contemporary art amidst the serene satoyama landscape at Matsudai Nohbutai Field Museum in Tokamachi, Niigata.

The Last Classroom

Step back in time at The Last Classroom, an art installation in a former school, part of the Echigo-Tsumari Art Field in Niigata, Japan.

Mondo Park

Discover the tranquil beauty of Mondo Park in Yuzawa, a perfect blend of nature and recreation for every traveler.

Yuzawa

Experience the magic of Yuzawa: a premier winter destination in Niigata, offering skiing, hot springs, and breathtaking natural beauty.

Takizawa Park

Explore the serene beauty of Takizawa Park in Yuzawa, a perfect retreat for nature lovers and a hub for outdoor adventures.

Fudo Falls

Discover the serene beauty of Fudo Falls in Yuzawa, a captivating waterfall surrounded by lush nature and stunning landscapes.

Zuishoan

Discover the serene beauty of Zuishoan, a tranquil Buddhist temple in Yuzawa, perfect for spiritual reflection amidst stunning natural landscapes.

Bijin Bayashi Forest

Explore the tranquil Bijin Bayashi Forest in Tokamachi, Niigata; a stunning natural retreat perfect for photography, leisurely walks, and reconnecting with nature.

Echigo Hillside Park

Explore the breathtaking landscapes and family-friendly attractions of Echigo Hillside Park in Nagaoka, Niigata, a perfect destination for nature lovers.

Minakami Kogen Ski Resort

Discover the ultimate winter adventure at Minakami Kogen Ski Resort, where breathtaking slopes and stunning views await every skier and snowboarder.

Takaragawa Onsen Osenkaku

Experience tranquility at Takaragawa Onsen Osenkaku, a traditional Japanese inn nestled in nature, featuring soothing hot springs and exquisite local cuisine.

Takaragawa Onsen

Discover the tranquility of Takaragawa Onsen, a beautiful spa garden in Japan, where nature and relaxation harmoniously blend for an unforgettable experience.

Okky Museum

Explore the captivating Okky Museum in Yuzawa, where Japanese culture and interactive exhibits come alive for an unforgettable experience.

Lake Okushima

Discover the mesmerizing 'Shima Blue' at Lake Okushima, a stunning natural escape in Gunma's scenic highlands.

Shimagawa Dam

Discover the mesmerizing 'Shima Blue' at Shimagawa Dam, a stunning blend of engineering and natural beauty in the heart of Gunma's mountains.

Shima Hinatami Park

Discover tranquility and history at Shima Hinatami Park, home to the legendary Hinatami Yakushido Temple and serene natural landscapes.

Shima Onsen Public Baths

Experience traditional Japanese hot springs at Shima Onsen Public Baths, a serene and therapeutic escape in Gunma's natural beauty.

Budo no Hana

Experience authentic Italian cuisine at Budo no Hana in Minamiuonuma - where local ingredients meet traditional recipes.

[T120]Ubusuna House - Echigo-Tsumari Art Field

Experience exquisite local cuisine at Ubusuna House in Echigo-Tsumari Art Field—where culinary art meets nature's beauty.

Pizzeria La locanda del pittore Iwappara

Discover authentic Italian flavors at Pizzeria La locanda del pittore in Yuzawa – where every bite feels like a trip to Italy.

Echigo Ishin Yuzawa Flagship

Discover the heart of Japanese cuisine at Echigo Ishin Yuzawa Flagship - indulge in authentic ramen and local flavors.

Echigo mura farm

Discover local flavors at Echigo Mura Farm - a charming snack bar surrounded by breathtaking landscapes in Yuzawa.

Ninjintei

Experience the essence of Japanese cuisine at Ninjintei, where delicious tonkatsu and exquisite meat dishes await your taste buds.

Asakusa Shokuya

Experience authentic Japanese cuisine at Asakusa Shokuya in Yuzawa - where tradition meets taste in every dish.

Chaya Moritaki

Savor the essence of Japan at Chaya Moritaki with handcrafted udon noodles and authentic flavors in the heart of Yuzawa.

Oshokujidokoro Kikushin

Experience the essence of Japanese cuisine at Oshokujidokoro Kikushin in Yuzawa - where tradition meets flavor in every bite.

Bāntai (บ้านไทย)

Discover authentic Thai flavors at Bāntai in Yuzawa – where delicious cuisine meets warm hospitality.

Restaurant Yuzawa

Experience the best of Japanized western cuisine at Restaurant Yuzawa - where local flavors meet culinary innovation.

Yasuyoshi

Discover the authentic taste of Japan at Yasuyoshi, where delicious soba noodles meet warm hospitality in Yuzawa's charming setting.

Fukuwarai

Discover the authentic flavors of Japan at Fukuwarai in Yuzawa - where tradition meets taste in every dish.

Yuzawa Kamakura

Experience the heart of Japanese cuisine at Yuzawa Kamakura - where tradition meets flavor in every dish.

Vitraux

Discover the taste of Japanized Western cuisine at Vitraux in Yuzawa – where every dish tells a story.

Agricore Echigo Winery

Experience the exquisite wines and scenic beauty of Agricore Echigo Winery in Niigata, a must-visit destination for wine enthusiasts and tourists.

ryugon

Discover the essence of Japanese tradition and hospitality at Ryugon, a serene inn in Niigata offering exquisite cuisine and relaxing onsen.

Shiozawa Tsumugi Fabric Museum

Explore the rich tradition of Tsumugi fabric weaving at the Shiozawa Tsumugi Fabric Museum, a must-visit for culture enthusiasts in Niigata.

Uonuma Sweets Garden NATURA

Experience the sweet side of Minamiuonuma at Uonuma Sweets Garden NATURA, where Italian flavors meet delightful desserts in a cozy cafe setting.

Sierra Resort Yuzawa

Discover the perfect blend of relaxation and adventure at Sierra Resort Yuzawa, a mountain retreat offering skiing, dining, and creative experiences.

Benri Ski Rentals Nunoba Shop

Discover the joy of skiing in Yuzawa with top-notch rentals and expert guidance from Benri Ski Rentals Nunoba Shop.

Botanical Café THE SPOT

Experience tranquility at Botanical Café THE SPOT in Yuzawa, where delicious vegetarian cuisine meets stunning natural beauty.

Yuzawa Kogen Ski Resort

Experience the thrill of skiing and the beauty of winter at Yuzawa Kogen Ski Resort, a top destination for snow lovers in Japan.

青達雪具 CHENDA RENTAL（チェンダスキーレンタル）

Discover winter adventures with top-notch ski and costume rentals at CHENDA RENTAL in Yuzawa, a gateway to Japan's stunning snow-covered landscapes.

ビアラボ ジョークン Beer Labo Jokun

Experience exceptional craft beers and the warmth of Japanese hospitality at Beer Labo Jokun in Yuzawa, a brewpub for all beer lovers.

SOUQ越後湯沢

Discover a unique blend of modern comfort, local cuisine, and coworking space in the stunning Yuzawa region at SOUQ越後湯沢.

CoCoLoYuzawa Gangidori

Discover the vibrant CoCoLoYuzawa Gangidori, a shopping mall that combines retail therapy with delicious ramen dining in the heart of Yuzawa, Japan.

Ippon Sugi Ski Resort

Experience the thrill of winter sports at Ippon Sugi Ski Resort, where breathtaking views and adventure await in the heart of Niigata.

nMaYa

Discover Yuzawa's nMaYa, where exceptional coffee meets a cozy atmosphere, perfect for unwinding amidst stunning mountain views.

Echigo Kadoide Washi 'Japanese paper shop and workshop'

Experience the beauty of traditional Japanese washi paper making at Echigo Kadoide Washi, where craftsmanship meets culture.

地酒bar 山新

Discover the authentic taste of Japan at 地酒bar 山新, where delicious izakaya dishes meet an impressive selection of local sake.

Sansan Yuzawa -Backpackers-

Experience authentic Japanese hospitality at Sansan Yuzawa, the perfect backpacker's guest house in the breathtaking Yuzawa region.

越後湯沢鉄板ビストロネボケ

Savor the essence of modern izakaya dining at Bistro Neboke in Yuzawa, where local ingredients meet contemporary culinary artistry.

ＳＷＩＮＧＢＡＲ

Immerse yourself in the vibrant nightlife of Yuzawa at SWINGBAR, where unique cocktails and lively music await you.

Music Bar 1800/ミュージックバー1800 越後湯沢

Dive into the electrifying vibe of Music Bar 1800 in Yuzawa, where live music and sports come together for an unforgettable night out.

campers bar NOBUSI niigata

Experience the unique blend of relaxation and social engagement at Campers Bar NOBUSI in Nagaoka, a family-friendly bar perfect for all.

Little Japan Echigo

Discover the essence of Japanese culture at Little Japan Echigo, a serene inn with vibrant bars, cozy cafes, and thrilling outdoor activities.

Ryokan ＆ Cafe Little Japan Echigo

Experience the essence of traditional Japanese hospitality with delicious cuisine in the serene landscapes of Yuzawa, Niigata.

End Bar

Experience the warmth of Myoko at End Bar, where delightful drinks and a welcoming atmosphere await every traveler.

Peppermint Blues

Discover the vibrant nightlife in Iiyama at Peppermint Blues, a lively bar offering a unique blend of cocktails, local brews, and live music.

Tap That!

Experience the vibrant nightlife at Tap That! in Iiyama, where local brews and a friendly atmosphere await every visitor.

Madarao Jazzy

Discover Madarao Jazzy: A delightful bar and restaurant offering exquisite local cuisine and drinks in the heart of the beautiful Madarao region.

Drop Off Bar

Experience the warm ambiance and delightful cuisine at Drop Off Bar, a must-visit bar-restaurant in Myoko, Niigata.

The Sundeck

Discover The Sundeck in Madarao - a charming bar with stunning views and a cozy atmosphere perfect for unwinding after a day of adventure.

The Avenue - Restaurant & Bar

Experience the unique fusion of local and international flavors at The Avenue, a must-visit restaurant and bar in Myoko.

ラウンジ しゃくなげ

Discover serenity at Lounge Shakunage in Nikko, a perfect retreat for relaxation with exquisite drinks and a tranquil atmosphere amidst nature.

Aya

Discover the lively karaoke scene at Aya in Nikko, where singing and fun meet great drinks in a welcoming atmosphere.

ゴールドアイランド

Discover the vibrant nightlife at ゴールドアイランド, a karaoke bar in Nikko where singing and fun come together for an unforgettable experience.

カラオケ太郎

Experience the joy of singing at Karaoke Taro, a lively karaoke bar in Nikko, where every note brings fun and laughter to your night out.

カラオケ酒場MAGIC マジック

Dive into the vibrant nightlife at Karaoke SAKABA MAGIC, a top destination in Nikko for karaoke, drinks, and unforgettable fun.

カラオケ たろう

Dive into the vibrant nightlife of Nikko at Karaoke Taro, where every song becomes a cherished memory in a lively atmosphere.

スナック泥の花

Experience the joy of karaoke in Nikko at スナック泥の花, where locals and tourists come together for unforgettable nights of music and laughter.

Shinano　Dream　Club

Dive into the exciting nightlife at Shinano Dream Club, Suzaka's premier destination for music, dancing, and unforgettable moments.

NEXS NIIGATA

Discover the vibrant nightlife of Niigata at NEXS NIIGATA, a top destination for dancing, music, and unforgettable experiences.

クラブ DreamStar

Dive into the pulsating nightlife of Nagano at クラブ DreamStar, where music, dance, and unforgettable memories await!

the Venue

Experience the vibrant nightlife at The Venue, Nagano's top night club offering great music, dance, and unforgettable moments.

Bubble～バブル～

Experience the vibrant nightlife at Bubble～バブル～, Nikko's premier night club offering an unforgettable evening of music, drinks, and dancing.

Sugi

Experience the vibrant karaoke culture of Japan at Sugi, a cozy bar in Nikko perfect for singing and socializing.