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Norman Rockwell Yufuin Museum: An Unexpected Slice of Americana in Japan

Discover a surprising collection of Norman Rockwell's iconic illustrations in the heart of Yufuin, Japan, showcasing the artist's global appeal.

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The Norman Rockwell Yufuin Museum offers a surprising encounter with mid-20th century American illustration in the heart of Yufuin, Japan. The museum showcases a private collection of Rockwell's works, revealing the artist's widespread influence and the shared sensibilities found across cultures.

A brief summary to Norman Rockwell Yufuin Museum

  • 川上2967−13, Yufu, 2967 川上 湯布院町, Oita, 879-5102, JP
  • +81977-84-5455

Local tips

  • Check for discounts offered to foreign visitors upon paying the entrance fee.
  • Visit on a weekday morning to avoid crowds, as Yufuin is a popular tourist destination.
  • Combine your visit with a stroll along Yunotsubo Kaido Street, Yufuin's charming shopping street, which leads towards Kinrin Lake.
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Getting There

  • Walking

    From Yufuin Station, the Norman Rockwell Yufuin Museum is approximately a 5-minute walk. Head west from the station towards the main street (Yunotsubo Kaido). Turn left onto Yunotsubo Kaido and walk a short distance. The museum is located just off the main street, near the Oita River. There is no fee for walking.

  • Taxi

    Taxis are readily available at Yufuin Station. A short taxi ride to the Norman Rockwell Yufuin Museum will take around 5 minutes. The estimated cost is ¥700-¥800.

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Discover more about Norman Rockwell Yufuin Museum

Nestled in the charming onsen town of Yufuin, the Norman Rockwell Yufuin Museum presents a delightful cultural juxtaposition. This unique museum houses a private collection of Norman Rockwell's iconic illustrations, cherished by local Yufuin families who recognized a kindred spirit in his art. Visitors can explore over a hundred examples of Rockwell's work, including lithographs, giclée prints, and drawings. Though the captions are in Japanese, the universal themes of family, community, and everyday life resonate with all. The museum provides a glimpse into how American popular media permeated Japanese society, with Rockwell's illustrations often reproduced and displayed in homes. The museum also features a small shop where you can purchase postcards featuring some of Rockwell's most famous illustrations. Sending one to a friend with a 'Greetings from Yufuin!' message adds a touch of quirky charm to the experience. The museum is a short walk from Yufuin Station and other attractions, making it an easily accessible cultural gem.

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