Background

Discover the Heineken Experience: A Brew Lover's Paradise in Amsterdam

Explore the Heineken Experience in Amsterdam, where history, brewing artistry, and a taste of the famous beer await every visitor.

★★★★★4.2 (10428)

Immerse yourself in the world of Heineken at the Heineken Experience, a captivating brewery tour located in the heart of Amsterdam. With interactive exhibits, informative displays, and, of course, tastings, this attraction offers an unforgettable journey through the art of brewing. Perfect for beer enthusiasts and casual visitors alike, the Heineken Experience combines history, fun, and a taste of one of the Netherlands' most iconic beers.

Plan your visit

A brief summary to Heineken Experience

Opening times, essentials, and a few local tips gathered into one calmer, easier-to-scan planning section.

Plan your visit

📍
Stadhouderskade 78, Amsterdam, Amsterdam-Zuid, 1072 AE, NL
Monday
10:30 am-9 pm
Tuesday
10:30 am-9 pm
Wednesday
10:30 am-9 pm
Thursday
10:30 am-9 pm
Friday
10:30 am-9 pm
Saturday
10:30 am-9 pm
Sunday
10:30 am-9 pm
Eve
From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring Heineken Experience.

Local know-how to help you travel smarter and make the most of every moment.

Book your tickets online in advance to skip the lines and secure your entry.
Visit during weekdays for a less crowded experience.
Don't miss the interactive exhibits; they offer a unique insight into the brewing process.
Consider upgrading to a VIP experience for exclusive tastings and behind-the-scenes access.
Take advantage of the rooftop bar for stunning city views while enjoying your Heineken.

Discover more about Heineken Experience

The Heineken Experience is more than just a brewery tour; it's an engaging journey into the heart of one of the world's most famous beers. Located in a historic brewery complex in Amsterdam, visitors can explore the brewing process through a series of interactive exhibits that bring the Heineken story to life. From the ingredients that make the beer to the history of the brand, every aspect is covered in a fun and informative manner that appeals to both beer connoisseurs and casual drinkers. One of the highlights of the experience is the tasting room, where guests can enjoy freshly poured Heineken while overlooking the beautiful canals of Amsterdam.As you wander through the various rooms, you’ll encounter engaging multimedia displays, historical artifacts, and even a chance to try your hand at the brewing process. The friendly and knowledgeable staff enhance the experience with their enthusiasm and passion for Heineken. Don’t miss the rooftop bar, which offers breathtaking views of the city, making it a perfect spot for some memorable photos.The Heineken Experience is open daily, providing ample opportunity for visitors to immerse themselves in the world of brewing. Whether you're traveling solo, with friends, or as part of a family, this attraction promises an unforgettable experience that highlights the culture and tradition of beer brewing in Amsterdam.

Explore places near Heineken Experience

    See all →

    Unlock the Best of Heineken Experience

    Find tickets, tours with entry, and experiences available for this location.

    Buy tickets

    No tickets available

    Book tours with entry

    No tours with entry available

    Book tours without entry

    No tours without entry available

    Getting There

    Walking

    If you are in De Pijp, the Heineken Experience is just a short walk away. Start from the intersection of Ferdinand Bolstraat and Ceintuurbaan. Head north on Ferdinand Bolstraat, and continue straight for about 800 meters. You will pass several cafes and shops along the way. When you reach the Stadhouderskade, turn left. The Heineken Experience will be on your right at Stadhouderskade 78. Look for the large green sign, and you can't miss it!

    Tram

    From De Pijp, you can take tram line 12 from the 'Hooftstraat' stop, heading towards 'Zuid'. Ride for 3 stops and get off at 'Heineken Experience' stop. The Heineken Experience is just a short walk from the tram stop; follow the signs or head towards Stadhouderskade, where the entrance is located at Stadhouderskade 78. A single tram ticket costs around €3.20.

    Bicycle

    If you prefer cycling, you can rent a bike from various rental shops in De Pijp. Head towards Stadhouderskade, where you’ll find bike paths. The ride will take approximately 5-10 minutes, depending on your starting point. Once you reach Stadhouderskade, park your bike at the designated bike racks near the Heineken Experience entrance at Stadhouderskade 78. Rental costs vary, typically around €10-€15 for a day.

    Mobile App
    Get the app

    Your all‑in‑one travel companion app

    Explore expert travel guides, compare and book tours, experiences, hotels, and more—all from the palm of your hand. Download now for seamless trip planning wherever your wanderlust takes you.

    File:Amsterdam-Rijksmuseum-Exterior Restoration.jpg - Wikimedia Commons

    More about Amsterdam

    Discover Amsterdam's charming canals, historic architecture, vibrant culture, and diverse nightlife in the heart of the Netherlands.

    Tell me more about Amsterdam

    Select Currency

    Choose the currency you want prices to display in.