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Discover the Heineken Experience: A Journey Through Brewing Excellence

Immerse yourself in the world of brewing at the Heineken Experience in Amsterdam - a unique blend of history, culture, and beer tasting.

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Located in the heart of Amsterdam, the Heineken Experience is a captivating attraction that not only celebrates the beloved lager but also immerses visitors in the fascinating world of brewing. Housed in the former Heineken brewery, the tour takes you through the origins of this iconic beer, showcasing the brewing process from start to finish. Explore interactive exhibits, watch informative videos, and even step into a 4D cinema experience that brings the brewing process to life. The knowledgeable guides add a layer of entertainment, sharing amusing anecdotes and historical tidbits that enhance your visit. One of the highlights of the Heineken Experience is the tasting session, where you can sample fresh Heineken beer straight from the source. This is complemented by a visit to the rooftop bar, where you can enjoy a refreshing drink while taking in breathtaking views of Amsterdam’s skyline. The experience is suitable for all ages, making it a great activity for families, friends, or solo travelers looking to learn more about this world-renowned brand. Ensure to take advantage of the unique photo opportunities throughout the venue, capturing memories in this vibrant space that celebrates both tradition and innovation. The Heineken Experience operates daily, making it convenient for visitors to fit into their travel itinerary. With its engaging atmosphere, rich history, and, of course, delicious beer, the Heineken Experience is a top choice for tourists seeking a fun and informative outing in Amsterdam.

Local tips

  • Book your tickets online in advance to avoid long queues.
  • Visit during weekdays for a less crowded experience.
  • Don't miss the rooftop bar for stunning views of the city.
  • Consider joining a guided tour for a more in-depth experience.
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A brief summary to Heineken Experience

  • Stadhouderskade 78, Amsterdam, Amsterdam-Zuid, 1072 AE, NL
  • +31207215300

Getting There

  • Walking

    If you are in De Pijp, the Heineken Experience is just a short walk away. Start from the intersection of Ferdinand Bolstraat and Ceintuurbaan. Head north on Ferdinand Bolstraat, and continue straight for about 800 meters. You will pass several cafes and shops along the way. When you reach the Stadhouderskade, turn left. The Heineken Experience will be on your right at Stadhouderskade 78. Look for the large green sign, and you can't miss it!

  • Tram

    From De Pijp, you can take tram line 12 from the 'Hooftstraat' stop, heading towards 'Zuid'. Ride for 3 stops and get off at 'Heineken Experience' stop. The Heineken Experience is just a short walk from the tram stop; follow the signs or head towards Stadhouderskade, where the entrance is located at Stadhouderskade 78. A single tram ticket costs around €3.20.

  • Bicycle

    If you prefer cycling, you can rent a bike from various rental shops in De Pijp. Head towards Stadhouderskade, where you’ll find bike paths. The ride will take approximately 5-10 minutes, depending on your starting point. Once you reach Stadhouderskade, park your bike at the designated bike racks near the Heineken Experience entrance at Stadhouderskade 78. Rental costs vary, typically around €10-€15 for a day.

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