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Discover the Heineken Experience: A Taste of Amsterdam's Brewing Heritage

Explore the Heineken Experience in Amsterdam for an unforgettable journey through the world of brewing and taste the iconic lager in a historic setting.

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The Heineken Experience is a must-visit attraction in Amsterdam, offering an immersive journey into the world of beer brewing. Tourists can explore the history of Heineken, enjoy interactive exhibits, and taste freshly brewed beers in a vibrant atmosphere.

A brief summary to Heineken Experience

  • Monday 10:30 am-7:30 pm
  • Tuesday 10:30 am-7:30 pm
  • Wednesday 10:30 am-7:30 pm
  • Thursday 10:30 am-7:30 pm
  • Friday 10:30 am-9 pm
  • Saturday 10:30 am-9 pm
  • Sunday 10:30 am-7:30 pm

Local tips

  • Purchase your tickets online in advance to skip the queue and save time.
  • Visit during off-peak hours in the morning or late afternoon for a more relaxed experience.
  • Don’t miss the rooftop bar for stunning views of the city while enjoying your beer.
  • Consider joining the guided tour for a more in-depth understanding of Heineken's history.
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Getting There

  • Walking

    From Haarlem city center, head southeast towards the main train station, Haarlem Centraal. Once you reach the station, take the train towards Amsterdam. The journey will take approximately 15-20 minutes. Get off at Amsterdam Centraal Station. After exiting the station, follow the signs to the tram station located just outside. Take tram 2 (towards Nieuw Sloten) or tram 12 (towards Amstelveenseweg) and get off at the 'Zuid' stop. From there, it's about a 10-minute walk to the Heineken Experience. Head south on Stadhouderskade, and the destination will be on your left at Stadhouderskade 78.

  • Public Transport

    Begin your journey from Haarlem Centraal by taking a direct train to Amsterdam Centraal. Once you arrive at Amsterdam Centraal, exit the station and locate the tram stop. Board tram line 2 or 12 and ride for 5 stops. Disembark at the 'Zuid' tram stop. Walk south on Stadhouderskade for about 10 minutes, and you will see the Heineken Experience at Stadhouderskade 78 on your left.

  • Bicycle

    If you prefer cycling, you can rent a bike in Haarlem. Start by heading south towards the bike path that leads to Amsterdam. It's about a 30-minute ride. Follow the route along the Spaarne River and then connect to the bike lanes towards Amsterdam. Once in Amsterdam, continue to Stadhouderskade and look for the Heineken Experience at Stadhouderskade 78.

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Discover more about Heineken Experience

Located in the heart of Amsterdam, the Heineken Experience is a unique brewery tour that invites visitors to delve into the fascinating history of one of the world's most famous beer brands. Housed in a former brewery, this attraction takes you through the brewing process, showcasing the ingredients and techniques that have made Heineken a beloved choice worldwide. As you walk through the interactive exhibits, you’ll encounter engaging multimedia displays, historical artifacts, and even a chance to learn about the art of beer tasting. One of the highlights of the Heineken Experience is the opportunity to participate in a brewing workshop, where you can learn how to craft your own beer under the guidance of expert brewers. The tour culminates in a tasting session where you can savor the freshness of Heineken's signature lager, while enjoying stunning views of the Amsterdam skyline from the rooftop bar. The vibrant atmosphere and knowledgeable staff make this experience enjoyable for both beer enthusiasts and casual visitors alike. In addition to the brewery tour, the Heineken Experience also features a store where you can purchase exclusive merchandise and Heineken products to take home as souvenirs. Whether you're a fan of the brand or simply looking for a fun and informative activity in Amsterdam, the Heineken Experience promises a memorable outing that blends history, culture, and a taste of the Netherlands’ brewing heritage.

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