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Discover Authentic Western Wear at JM Capriola Co.

Explore the essence of the Wild West at JM Capriola Co., your destination for authentic Western apparel and accessories in Elko, Nevada.

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Experience the rich heritage of Western culture at JM Capriola Co., a premier destination in Elko, Nevada, offering a wide range of authentic Western apparel and accessories. Perfect for tourists seeking to immerse themselves in the cowboy spirit of the American West.

A brief summary to JM Capriola Co.

Local tips

  • Visit during weekdays for a less crowded shopping experience.
  • Ask the staff for recommendations on local artisan products.
  • Check for seasonal sales to get the best deals on Western apparel.
  • Don't miss the chance to try on authentic cowboy boots before purchasing!
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Getting There

  • Walking

    If you are starting in downtown Elko, head east on Idaho Street. Continue walking until you reach the intersection with Commercial Street. Turn left onto Commercial Street, and continue walking north. JM Capriola Co. will be on your left at 500 Commercial St. It should take about 10-15 minutes depending on your pace.

  • Public Transport (Bus)

    You can take the Elko Transit bus service. Board the bus at the nearest bus stop in downtown Elko. Look for routes that stop at Commercial Street. Once you reach the stop nearest to 500 Commercial St, disembark and walk a short distance north on Commercial Street. JM Capriola Co. will be on your left. Check the local transit schedule for the latest bus times.

  • Bicycle

    If you have access to a bicycle, start from the Elko city center and take Idaho Street eastbound. After about a quarter of a mile, turn left onto Commercial Street. Continue riding north on Commercial Street for about half a mile until you reach JM Capriola Co. at 500 Commercial St. There are bike lanes available on some sections of the road.

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Discover more about JM Capriola Co.

Nestled in the heart of Elko, Nevada, JM Capriola Co. stands as a testament to the enduring appeal of Western culture. This iconic western apparel store invites tourists to explore an extensive selection of authentic cowboy attire, boots, hats, and accessories that capture the essence of the American West. Whether you're a local cowboy or simply seeking to add a touch of cowboy charm to your wardrobe, JM Capriola Co. offers something for everyone. The store is well-known for its quality products and exceptional customer service, making it a favorite among both locals and visitors alike. Upon entering, you'll be greeted by a warm and welcoming atmosphere that reflects the spirit of the West. The knowledgeable staff is always on hand to assist you in finding the perfect outfit, whether you're preparing for a rodeo, a casual outing, or simply want to embrace the Western lifestyle. With an array of styles and sizes, you're sure to find something that fits your unique taste and personality. Additionally, JM Capriola Co. often features local artisan products, providing an excellent opportunity to take home a piece of Elko’s culture. Don't forget to explore the store's collection of Western-themed home decor and gifts, perfect for commemorating your visit or for sharing a slice of Western life with friends back home. A visit to JM Capriola Co. is more than just shopping; it's an immersive experience into the rich tapestry of Western heritage that will leave you with lasting memories of your time in Elko.

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