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All Blacks Experience: A Celebration of New Zealand's Rugby Heritage

Discover the rich legacy of the All Blacks at the All Blacks Experience, an immersive journey through New Zealand's rugby history and culture.

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The All Blacks Experience in Auckland is a must-visit for fans of rugby and sports enthusiasts alike. This immersive museum showcases the rich history and culture of New Zealand's iconic national rugby team, the All Blacks. Visitors can explore interactive exhibits, historical memorabilia, and even participate in virtual reality experiences that bring the thrill of rugby to life. With its engaging displays and educational content, the All Blacks Experience promises a memorable visit for tourists of all ages.

A brief summary to All Blacks Experience

  • Monday 9:30 am-5:30 pm
  • Tuesday 9:30 am-5:30 pm
  • Wednesday 9:30 am-5:30 pm
  • Thursday 9:30 am-5:30 pm
  • Friday 9:30 am-5:30 pm
  • Saturday 9:30 am-5:30 pm
  • Sunday 9:30 am-5:30 pm

Local tips

  • Book your tickets online in advance to avoid long queues.
  • Consider joining a guided tour for deeper insights into the exhibits.
  • Plan your visit during weekdays for a less crowded experience.
  • Don’t miss the virtual reality experience for a thrilling taste of rugby.
  • Take time to explore the gift shop for unique All Blacks memorabilia.
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Getting There

  • Walking

    From the center of Parnell, head towards Parnell Road and walk down towards the Auckland Domain. Continue straight along Parnell Road until you reach the intersection with Stanley Street. Turn right onto Stanley Street and continue walking until you reach the intersection with Federal Street. Turn left onto Federal Street. The All Blacks Experience is located at Level 4, 88 Federal Street, which will be on your right.

  • Public Transport - Bus

    If you prefer to take public transport, you can catch a bus from Parnell. Look for the bus stop on Parnell Road. Take the bus route 75 or 74 heading towards the city. Get off at the 'Victoria Street West' stop, which is a short walk from the All Blacks Experience. From there, walk down Victoria Street until you reach Federal Street, then turn left and walk to 88 Federal Street. Make sure to check the bus schedule for the latest times.

  • Public Transport - Train

    You can also take a train from Parnell station. Board a train on the Eastern Line heading towards Britomart. Get off at Britomart station and exit towards the Downtown area. From there, walk towards Lower Queen Street and head up to Victoria Street. Continue walking on Victoria Street until you reach Federal Street. Turn left on Federal Street, and the All Blacks Experience is located at Level 4, 88 Federal Street. Be sure to check the train schedule for departure times.

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Discover more about All Blacks Experience

The All Blacks Experience stands as a premier tourist attraction in Auckland, dedicated to celebrating the legendary All Blacks rugby team, known for their unparalleled achievements and iconic haka. This immersive experience allows visitors to delve deep into the history and spirit of New Zealand's rugby culture through a combination of interactive exhibits and engaging storytelling. Visitors can explore a rich collection of memorabilia, including jerseys, photographs, and trophies that highlight the team's storied past and its impact on the sport worldwide. The highlight is a state-of-the-art virtual reality segment, where you can experience the intensity of a live rugby match and even take part in a haka performance. The attraction is not just for die-hard rugby fans; it offers insights into the values of teamwork, respect, and excellence that the All Blacks embody. The journey through the All Blacks Experience is designed to be both educational and entertaining, making it suitable for families, couples, and solo travelers alike. The museum is conveniently located in the heart of Auckland, making it easy to include in a day of sightseeing. With its engaging atmosphere and rich history, the All Blacks Experience is a memorable stop that showcases the pride and passion of New Zealand's sporting legacy. Plan your visit to ensure you can take advantage of guided tours and special exhibits that may be available during your stay. The All Blacks Experience operates daily, providing ample opportunities to learn about the team that has captured the hearts of millions. Whether you're a lifelong rugby supporter or just curious about New Zealand's culture, this attraction is a significant piece of the country's identity that should not be missed.

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