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SAB World of Beer: A Journey Through South Africa's Brewing Heritage

Discover the rich brewing history of South Africa at SAB World of Beer in Johannesburg, where engaging exhibits and tastings await every visitor.

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Step into the SAB World of Beer in Johannesburg, where the rich history of South Africa's brewing culture comes alive. This interactive museum offers a unique experience that caters to both beer enthusiasts and casual visitors alike, showcasing the art and science behind brewing through engaging exhibits and tastings.

A brief summary to SAB World of Beer

  • 15 Helen Joseph St, Johannesburg, Newtown, 2042, ZA
  • +27118364900

Local tips

  • Book your tour in advance to secure your spot, especially during weekends.
  • Arrive early to explore the exhibits at your own pace before the guided tour starts.
  • Take advantage of the tasting sessions to try a variety of local beers, but remember to drink responsibly.
  • Check if any special events or seasonal tastings are happening during your visit for a unique experience.
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Getting There

  • Walking

    If you are in the Johannesburg city center, start at the Nelson Mandela Square. From there, head east towards 5th Street. Turn right onto 5th Street and continue walking until you reach the intersection with Helen Joseph Street. Turn left onto Helen Joseph Street. Continue walking straight for about 10 minutes until you arrive at 15 Helen Joseph St, where the SAB World of Beer is located.

  • Public Transport (Bus)

    From the Johannesburg city center, find the nearest bus stop (look for signs indicating the bus routes). Take the Rea Vaya BRT (Bus Rapid Transit) towards 'The Zone @ Rosebank'. Get off at the 'Newtown' station. Once you disembark, head south on Carr Street and then turn left onto Helen Joseph Street. The SAB World of Beer will be on your right at 15 Helen Joseph St.

  • Taxi (Minibus Taxi)

    Head to a nearby taxi rank in the city center, such as the one at Bree Street. Look for a minibus taxi with 'Newtown' or 'Braamfontein' on the sign. Board the taxi and confirm with the driver that he is heading towards Newtown. After a short ride, ask to be dropped off at the nearest stop to Helen Joseph Street. Walk towards Helen Joseph Street, and the SAB World of Beer will be at 15 Helen Joseph St.

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Discover more about SAB World of Beer

The SAB World of Beer in Johannesburg is not just a museum; it's an immersive journey into South Africa's brewing heritage. Nestled in the vibrant Newtown area, this tourist attraction celebrates the rich history of beer in the country. Visitors can explore the fascinating exhibits that detail the brewing process, from the cultivation of ingredients to the final product. The interactive displays allow you to engage with the history, culture, and innovation that have shaped the South African beer industry. As you wander through the museum, you'll discover the stories behind some of the country’s most beloved brands. Knowledgeable guides lead informative tours, providing insights into the brewing techniques and the significance of beer in South African society. The experience culminates in a tasting session, where guests can sample a variety of local brews, enhancing your appreciation for the craft of brewing. The atmosphere is lively and welcoming, making it a perfect stop for tourists looking to delve deeper into local culture while enjoying a refreshing beverage. Whether you are a beer connoisseur or just looking to learn something new, the SAB World of Beer offers a unique blend of education and enjoyment that is hard to find elsewhere. Don't miss this opportunity to raise a glass to South Africa's brewing legacy!

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