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Dive into the World of K-Pop at SM Entertainment Studio Center

Experience the magic of K-Pop at SM Entertainment Studio Center in Seoul's Gangnam District, a hub of music, culture, and entertainment.

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The SM Entertainment Studio Center in Gangnam District, Seoul, is a must-visit for K-Pop fans and tourists alike. Explore the heart of South Korea's entertainment industry, witness the magic behind your favorite idols, and enjoy unique merchandise.

A brief summary to SM Entertainment Studio Center

  • Monday 9 am-7 pm
  • Tuesday 9 am-7 pm
  • Wednesday 9 am-7 pm
  • Thursday 9 am-7 pm
  • Friday 9 am-7 pm
  • Saturday 9 am-7 pm
  • Sunday 9 am-7 pm

Local tips

  • Visit during weekdays to avoid large crowds and enjoy a more personal experience.
  • Check the schedule for special events or performances before your visit.
  • Explore the nearby streets of Gangnam for trendy cafes and shops after your visit.
  • Bring a camera to capture all the unforgettable moments and merchandise at the store.
  • Plan your visit in the afternoon for a chance to see artists rehearsing.
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Getting There

  • Subway

    From Incheon, take Line 1 (the dark blue line) towards Seoul Station. Transfer at Seoul Station to Line 4 (the light blue line) towards Danggogae. Get off at the 'Myeongdong' station and transfer to Line 2 (the green line) towards Gangnam. Get off at the 'Gangnam' station. Exit through Exit 10. From there, it is about a 10-minute walk to SM Entertainment Studio Center. Head south on Teheran-ro, then turn right onto Seolleung-ro 190-gil, and you will find the destination at 114 Seolleung-ro 190-gil.

  • Bus

    From Incheon, take bus number 6002 towards Gangnam Station. This bus will take approximately 1 hour. Get off at the 'Gangnam Station' stop. From there, exit the station and walk to the left along Teheran-ro for about 10 minutes. Turn right onto Seolleung-ro 190-gil, and you will reach SM Entertainment Studio Center located at 114 Seolleung-ro 190-gil.

  • Taxi

    If you prefer a direct route, you can take a taxi from Incheon to SM Entertainment Studio Center. Simply tell the driver to take you to '114 Seolleung-ro 190-gil, Gangnam District, Seoul.' The journey will take about 50 minutes depending on traffic.

Unlock the Best of SM Entertainment Studio Center

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Discover more about SM Entertainment Studio Center

Nestled in the vibrant Gangnam District, the SM Entertainment Studio Center is a pilgrimage site for K-Pop enthusiasts and tourists eager to immerse themselves in the glitzy world of South Korea's entertainment industry. As the headquarters of one of the leading entertainment agencies in Asia, SM Entertainment has produced countless iconic artists and groups that have shaped the global music scene. Visitors can explore a variety of attractions including exhibition spaces showcasing memorabilia, interactive displays, and even opportunities to catch a glimpse of rehearsals or live performances, giving fans a rare behind-the-scenes look at their beloved idols in action. In addition to the engaging exhibitions, the studio center features a vibrant shop where fans can purchase exclusive merchandise, from albums to apparel, ensuring you leave with a piece of K-Pop culture. The atmosphere is electric, filled with the sound of catchy tunes and the buzz of excited fans sharing their experiences. With its modern architecture and stylish interior, the studio center is not only a hub of entertainment but also a visually captivating stop for any traveler. Make sure to snap a few photos in front of the iconic SM logo and explore the surrounding area, which is filled with trendy cafes and restaurants to recharge after an exciting day of K-Pop exploration. The SM Entertainment Studio Center is more than just a destination; it’s an experience that connects fans from around the world to the heart of K-Pop. Whether you're a die-hard fan or just curious about the phenomenon, the studio center offers a unique and unforgettable glimpse into the world of South Korean pop culture.

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