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Indulge in Sweet History at the Valor Chocolate Museum

Explore the delectable world of chocolate at the Valor Chocolate Museum in La Vila Joiosa, a delightful attraction for chocolate lovers and tourists.

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Nestled in the charming town of La Vila Joiosa, the Valor Chocolate Museum invites visitors on a delectable journey through the fascinating world of chocolate. This museum, part of the renowned Valor brand, showcases the history and craftsmanship behind chocolate production in an engaging and interactive manner. As you explore the museum, you will encounter a variety of exhibits that illustrate the chocolate-making process, from bean to bar. The rich aromas and delightful visuals create an immersive experience that captivates both young and old. The museum also features guided tours that provide deeper insights into the art of chocolate making. Knowledgeable guides share stories of the Valor brand's legacy, dating back to 1881, and how it has evolved over the years. Visitors can witness live demonstrations and even participate in chocolate-making workshops, which offer a hands-on experience that is both educational and fun. Not to be missed is the tasting area, where guests can sample a variety of Valor’s finest chocolates, ranging from traditional dark to innovative flavored varieties. For those looking to take home a piece of this sweet experience, the museum's shop offers an extensive selection of chocolates and related gifts. Whether you are a chocolate aficionado or simply seeking a unique cultural experience, the Valor Chocolate Museum promises to be a highlight of your visit to Alicante. Make sure to set aside a few hours to fully immerse yourself in this delightful attraction, where history and flavor come together in perfect harmony.

Local tips

  • Arrive early to avoid crowds, especially on weekends.
  • Don’t miss the chocolate tasting sessions; they are included in your ticket!
  • Consider joining a workshop to make your own chocolate.
  • Check the museum's schedule for special events or seasonal activities.
  • Visit the shop at the end for exclusive Valor chocolates not found elsewhere.
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A brief summary to Valor Chocolate Museum

  • Monday 10 am-8 pm
  • Tuesday 10 am-8 pm
  • Wednesday 10 am-8 pm
  • Thursday 10 am-8 pm
  • Friday 10 am-8 pm
  • Saturday 10 am-2 pm

Getting There

  • Bus

    From Alicante city center, head to the nearest bus station, which is located at Plaza de los Luceros. Look for the bus line number 23, which goes to Villajoyosa. Purchase your ticket from the ticket machine or from the bus driver. The journey will take approximately 30 minutes. Once you arrive at the Villajoyosa bus station, exit the bus and walk towards the main road. Turn left onto Avinguda de la Libertad and continue straight until you reach Avinguda Pianista Gonzalo Soriano. The Valor Chocolate Museum is located at number 13 on this avenue.

  • Tram

    From Alicante city center, make your way to the TRAM station at Luceros. Board the TRAM Line 1 towards Benidorm. You will need to change at the La Vila Joiosa station. Upon arrival at La Vila Joiosa, exit the station and walk towards the main road. From there, head straight onto Avinguda de la Libertad and continue until you reach Avinguda Pianista Gonzalo Soriano. The Valor Chocolate Museum will be on your left at number 13.

  • Walking

    If you find yourself in the nearby town of La Vila Joiosa, you can easily walk to the Valor Chocolate Museum. Start from the beach area, head inland towards Avinguda de la Libertad, and continue walking straight. After approximately 15 minutes, you will arrive at Avinguda Pianista Gonzalo Soriano. The museum is located at number 13 on this avenue, just a short stroll from the beach.

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