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El Letrero de Schweppes: An Iconic Madrid Landmark

Discover the vibrant spirit of Madrid at El Letrero de Schweppes, a historic neon sign illuminating the bustling Gran Vía.

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El Letrero de Schweppes is one of Madrid's most recognizable landmarks, gracing the skyline with its iconic neon lights. Situated on the bustling Gran Vía, the sign has become a symbol of the city's vibrant culture and history. Originally installed in the 1930s, it has undergone several transformations, yet it remains a beloved sight for both locals and tourists alike. The Edificio Carrión, the building it adorns, is an architectural gem that reflects the grandeur of Madrid's early 20th-century design. Visitors flock to this spot not only to admire the sign but also to soak in the lively atmosphere of the Gran Vía, which is often referred to as the Spanish Broadway. The best time to visit El Letrero de Schweppes is during the evening when the neon lights illuminate the street, creating a magical ambiance that is perfect for photos. The surrounding area is filled with shops, cafes, and theaters, making it a vibrant hub of activity. Strolling along Gran Vía, you'll find countless opportunities to experience Madrid's rich cultural scene, from catching a show to enjoying a delicious meal at a nearby restaurant. Whether you're looking to take the perfect Instagram shot or simply to immerse yourself in the local atmosphere, El Letrero de Schweppes is a must-visit destination that encapsulates the spirit of Madrid.

Local tips

  • Visit during the evening for the best photo opportunities with the neon lights.
  • Explore the nearby shops and cafes for a complete Gran Vía experience.
  • Consider visiting on a weekday to avoid large crowds and enjoy a more relaxed atmosphere.
  • Check for any nearby events or performances that may be happening along Gran Vía.
  • Bring a good camera or smartphone to capture the stunning views of the sign.
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A brief summary to El letrero de Schweppes

  • Gran Vía, 41, Madrid, Centro, Madrid, 28013, ES

Getting There

  • Walking

    If you are already on Gran Via, simply walk towards number 41, which is where El letrero de Schweppes is located. Look for the large neon sign above the building. As you walk, you will pass by various shops and restaurants, making it a pleasant stroll.

  • Metro

    The nearest metro station to El letrero de Schweppes is 'Callao' (Line 3 and Line 5). Board the metro and alight at Callao station. After exiting the station, follow the signs to Gran Via. Once you are on Gran Via, head towards number 41. The sign will be visible from several blocks away. Note that a single metro ticket costs approximately €1.50.

  • Bus

    You can take several bus lines that stop near Gran Via. Look for buses numbered 1, 2, 46, or 74. Alight at the 'Gran Via - Callao' stop. From there, walk towards Gran Via 41. The Schweppes sign will be just a short walk away. A single bus fare is around €1.50.

  • Taxi or Rideshare

    If you prefer to take a taxi or use a rideshare app, simply request a ride to 'Gran Via, 41'. This option might be more expensive, with fares typically starting around €5, depending on traffic. The drop-off point will be right in front of El letrero de Schweppes, making it convenient.

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