MAGAZINET BAR Travel Guide

Magazinet Bar occupies a handsome, historic ground‑floor room in central Östersund, its interior favouring dim lighting, plush seating and polished wood that lend the space a quietly cinematic feel. The layout is compact: a linear bar, a scattering of low tables and a few booths encourage close conversation while the small footprint keeps the sound intimate rather than cavernous.

The bar’s focus is on cocktails and a carefully chosen wine selection; bottles are presented to highlight classic regions and grape varieties rather than fleeting trends. Cocktails here range from reworked classics to thoughtfully balanced signature serves made with attention to technique. The wine list is curated to give depth across price bands, enabling you to taste older styles and well-sourced bottles without extravagant markups.

Magazinet runs guided tastings and tasting-driven evenings that emphasise education as much as enjoyment. These sessions are designed for small groups and led by staff who introduce producers, grape characteristics and tasting sequences. On other nights the mood shifts toward lounge socialising: low-tempo DJs, relaxed background music and a vibe that suits lingering conversations over multiple drinks.

Step inside and you’ll notice the warm hum of conversation, the clink of glassware and the faint citrus or spirit aroma from the bar. Lighting is soft and amber-toned; surfaces are tactile—leather, brass and dark wood—while the neat cocktail glassware and bottle displays add a small visual theatre behind the bar. The overall impression balances formality with welcome: dress smart‑casual and you’ll fit right in.

Situated on Storgatan in the heart of the city, Magazinet’s small scale makes it an easy stop as part of an evening out rather than a full-night destination. The venue emphasises seated service and often suits groups who want an attentive bar team to guide drink choices or run a tasting. Because the space is compact, large parties can feel crowded unless bookings are made in advance for private arrangements.

Service at Magazinet is centred on knowledgeable recommendations: staff commonly suggest wines or cocktails tailored to a flavour preference, and the bar’s approach to pricing is transparent, aiming to present good wines at reasonable incremental markups. Expect limited food offerings focused on small plates or deli-style accompaniments rather than a full kitchen menu. The atmosphere updates classic cocktail‑bar tropes with a modest, locally rooted personality.