Max Burgers Travel Guide

Founded in 1968 in the northern mining town of Gällivare by Curt Bergfors and Britta Fredriksson, Max Burgers emerged as Sweden's oldest hamburger chain. Inspired by American drive-ins yet rooted in Scandinavian values, the founders prioritized premium ingredients and sustainability from day one. Purchasing a cardboard recycling bin over winter tires symbolized their early environmental commitment. Today, this Åre outpost continues that legacy, blending fast service with thoughtful food choices.

Max prides itself on burgers made with high-quality Swedish meat or innovative plant-based patties from yellow peas. Signature items include the Crispy Supreme Sandwich, featuring a crispy pea-based patty with onion, pickles, and egg-free mayo on sesame buns. Vegan and vegetarian standouts like Plant Beef burgers, Real Green burgers with beans and Emmental cheese, and Grilloumi options cater to diverse tastes. Chicken lovers enjoy Grand Chicken variants in flavors like Buffalo or Parmesan, while salads such as Green Kale Caesar provide lighter fare.

Max has long positioned itself as a leader in responsible fast food. Their climate-conscious approach includes sourcing local ingredients, reducing packaging waste, and developing low-emission plant-based products. In Åre's eco-aware ski community, this resonates deeply, offering meals that align with outdoor enthusiasts' values without compromising flavor or speed.

Nestled at Årevägen 108 H by Åre Torg, Max serves as a convenient refueling stop amid Jämtland's rugged peaks. Open daily from 10:00 to 22:00, it buzzes with energy from morning skiers grabbing breakfast burgers to evening crowds seeking post-adventure comfort food. The moderate price point makes it accessible for families, groups, and solo travelers exploring the resort town.

Beyond beef staples like the Original or Cheese 'n' Bacon, Max innovates with Supreme Green lines using Swedish peas for texture and taste rivaling meat. Sides like sweet potato fries, chili cheese bites, and shakes round out meals. This balance of tradition and modernity keeps the menu fresh, appealing to both burger purists and those seeking greener alternatives in a mountain setting.

Reliable hours and quick service make Max a staple in Åre's vibrant food scene. Whether warming up after slopes or fueling a hike, diners find familiar comforts with a Swedish edge. The chain's evolution from a single northern outpost to nationwide presence underscores its enduring appeal.