Larsson's Gold & Silver Travel Guide

Larsson's Gold & Silver opened as a family-owned jeweller in Sundsvall in the early 1980s and has since established itself as a small specialist with roots in local craftsmanship and retail tradition. The business retains the atmosphere of a neighbourhood atelier: wooden counters, fitted cabinets and the discreet hum of polishing equipment give the interior a focused, tactile quality.

The shop is known for an unusually large selection of vintage and pre-owned jewellery for a northern Swedish town, alongside new collections from well-known Scandinavian designers. Expect a layered display of items — from delicate silver chains and signet rings to heavier gold pendants and a curated range of timepieces. The mix of eras gives the display an archival feel, where older hallmarked pieces sit beside contemporary designer lines.

Larsson's offers practical bench services: repairs, engraving and bespoke commissions are handled in-house or by trusted local workshops. The presence of a repair bench means the shop functions both as a retail space and as a service point for maintaining heirlooms — cleaning, soldering, stone-setting and resizing are part of the day-to-day work that keeps pieces wearable and sentimental.

Gold and silver are the primary materials, but the inventory also includes watches and collectible coins, reflecting a traditional goldsmith's breadth. The emphasis on vintage pieces means many items carry hallmarks and patina that particularly appeal to collectors and those seeking distinctive, timeworn character in jewellery.

Located on Kyrkogatan in central Sundsvall, the store sits within a compact retail frontage typical of the town centre. The interior is practical rather than flashy: well-lit display cases, clear labelling and a focus on handling and inspecting pieces. That plain-spoken practicality reassures customers who prioritise material quality and craft over spectacle.

As a small, claimed family business it contributes to Sundsvall's retail fabric: supplying repair services, custom work and a steady supply of vintage jewellery that might otherwise be rare in the region. For visitors interested in tangible craft, material authenticity and locally sustained retail, the shop offers a direct, grounded experience of Scandinavian jewellery trade.