Turasan: A Wine Lover's Paradise in Ürgüp

Discover the rich flavors of Turkish wines at Turasan, Ürgüp's premier wine store, and immerse yourself in the region's viticultural heritage.

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Nestled in the heart of Ürgüp, Turasan is a must-visit for wine enthusiasts seeking to indulge in the rich flavors and heritage of Turkish viticulture. With a history dating back decades, this charming wine store offers a selection of locally produced wines that showcase the unique terroir of the Cappadocia region. Tourists can savor a variety of exquisite wines while enjoying the warm hospitality of the staff, who are eager to share their knowledge and passion for wine with every visitor. Whether you're a connoisseur or a casual drinker, Turasan promises an unforgettable experience that highlights the essence of Turkish wine culture.

A brief summary to Turasan

Tevfik Fikret Cd. No:44, Ürgüp, Temenni, Nevşehir, 50400, TR
+903843414961
Visit website

Monday 9 am-7 pm
Tuesday 9 am-7 pm
Wednesday 9 am-7 pm
Thursday 9 am-7 pm
Friday 9 am-7 pm
Saturday 9 am-7 pm
Sunday 9 am-7 pm

Local tips

Visit during weekdays for a quieter experience and more personalized service.
Don’t hesitate to ask the staff for recommendations based on your taste preferences.
Consider purchasing a mixed selection to explore different varieties of local wines.
Check their website for special events or wine tasting sessions that may coincide with your visit.
Pair your wine selection with local cheeses or snacks for a complete tasting experience.

Getting There

Walking

If you are in the center of Ürgüp, start by heading southwest on Atatürk Boulevard. Continue until you reach the intersection with Tevfik Fikret Street. Turn left onto Tevfik Fikret Street and walk for about 500 meters. You will find Turasan wine store on your right at No:44. This walk should take approximately 10 minutes.
Public Bus

From Ürgüp Bus Station, take the bus towards Nevşehir. Inform the driver to drop you off at the Temenni stop. From there, walk east on Tevfik Fikret Street for about 300 meters. Turasan wine store will be on your left at No:44. The bus ride takes about 15 minutes, and the walk will take around 5 minutes.
Taxi

You can easily find a taxi in central Ürgüp. Ask the driver to take you to Turasan wine store at Tevfik Fikret Cd. No:44, Temenni. The ride should take about 5 minutes, depending on traffic, and it will drop you right at the entrance.

Discover more about Turasan

Turasan, located in the enchanting town of Ürgüp, is a celebrated wine store that stands as a testament to Turkey's rich viticultural heritage. With its origins dating back several decades, this family-owned establishment has become a beacon for both locals and tourists alike who are eager to explore the diverse flavors of Turkish wines. The store features a carefully curated selection of wines produced from grapes grown in the unique volcanic soils of the Cappadocia region, renowned for its ideal climate for viticulture. Visitors can engage in wine tasting sessions that not only highlight the exquisite flavors but also the stories behind each bottle. The knowledgeable staff are passionate about wine and are always ready to guide guests through their offerings, making sure you find the perfect bottle to complement your palate. Beyond just a retail space, Turasan embodies the spirit of Turkish hospitality, inviting guests to immerse themselves in the culture and traditions associated with winemaking. The ambiance of the store, combined with its wide range of wines, from robust reds to crisp whites, ensures that every visitor leaves with not just a bottle of wine but also a deeper appreciation for the art of winemaking. Whether you are a seasoned wine enthusiast or just looking to try something new, a visit to Turasan is sure to be a delightful highlight during your stay in Ürgüp.