The Cube, Birmingham Travel Guide

Free Guide: A dazzling city landmark blending luxury dining, entertainment, and panoramic Birmingham views in a striking architectural gem.

A brief summary of The Cube

A dazzling city landmark blending luxury dining, entertainment, and panoramic Birmingham views in a striking architectural gem.

The Cube in Birmingham is a striking 24-storey mixed-use development featuring a luxury hotel, vibrant restaurants, a boutique bowling alley, and prime office spaces. Renowned for its unique gold and bronze geometric exterior inspired by the city’s jewellery heritage, it offers panoramic views of Birmingham’s skyline, especially from the Marco Pierre White Steakhouse on the top floor. The Cube combines modern leisure, dining, and business facilities in a central city location near New Street Station and Brindleyplace.

1–4 hrsTime to spend
$$Mid-range
Indoor & outdoorSetting
5 / 5Mobile signal

On-site amenities

  • Restrooms
  • Drink options
  • Food options
  • Seating areas
  • Trash bins
  • Information boards
4.4 Very good · 2,098 Google reviews
Address
196 Wharfside St, Birmingham B1 1RN
Phone
Website

Getting there

Train

From Birmingham New Street Station, it is a 10 to 15-minute walk to The Cube, crossing mostly flat urban terrain. The station is a major rail hub with frequent services from across the UK. Walking is the most convenient option as parking near the city centre is limited.

Bus

Multiple bus routes serve stops near The Cube, especially around The Mailbox and Brindleyplace. Buses run frequently throughout the day with journey times ranging from 15 to 30 minutes depending on your starting point. Check local timetables for exact routes and times.

Car

The Cube has the UK’s largest fully automated car park, offering convenient parking for visitors. Expect to pay competitive city centre parking rates. Traffic congestion during peak hours can increase travel time. Use GPS navigation for best routes.

Taxi / Rideshare

Taxis and rideshare services provide direct access to The Cube with typical journey times of 10 to 20 minutes from central Birmingham locations. This option is suitable for travelers with luggage or those seeking door-to-door convenience.

Discover more about The Cube

An Architectural Jewel in Birmingham’s Skyline

The Cube stands as one of Birmingham’s most distinctive landmarks, designed by award-winning architect Ken Shuttleworth of Make Architects. Its unique gold and bronze exterior pays homage to Birmingham’s industrial and jewellery-making heritage, creating a jewel-like appearance that catches the light and draws the eye. Rising 24 storeys, the building’s geometric shapes and intricate detailing make it a compelling addition to the city’s evolving skyline. The Cube is not just a building but a statement of style and substance, blending historical inspiration with modern design.

A Hub for Dining and Entertainment

Inside, The Cube offers a vibrant mix of dining and entertainment options. The internationally acclaimed Marco Pierre White Steakhouse Bar & Grill occupies the 25th floor, providing guests with breathtaking panoramic views of Birmingham. Other culinary highlights include Rodizio Rico, a Brazilian all-you-can-eat restaurant with vegetarian-friendly options, and Shogun Teppan-Yaki, where chefs perform live cooking shows featuring sushi and Japanese cuisine. For nightlife and fun, Lane 7 offers bowling, arcade games, and karaoke in a lively atmosphere. The Champagne Bar, perched high above the city, is perfect for enjoying fine champagnes while watching the city light up at sunset.

Luxury Accommodation with City Views

The Cube Hotel provides 52 boutique rooms featuring modern décor inspired by local culture. Guests enjoy spacious, well-appointed accommodations with striking views over Birmingham. While the hotel offers four-star amenities including a spa and pool, some guests have noted challenges with air conditioning and room maintenance. Despite these issues, the hotel remains popular for its central location and stylish atmosphere. The hotel’s rooftop restaurant and bar add an extra layer of luxury, making it a prime choice for visitors seeking both comfort and spectacular city vistas.

Business and Event Facilities

The Cube also functions as a business centre with high-quality office spaces available for rent, catering to companies wanting a prestigious city-centre address. It includes conference and event spaces suitable for corporate meetings, private dining, weddings, and social gatherings. Facilities such as Wi-Fi, projectors, and air conditioning support professional needs. The venue’s flexibility and modern amenities make it a favored choice for events that combine style with functionality.

Accessibility and Location Advantages

Located at 196 Wharfside Street, The Cube is within walking distance of Birmingham New Street Station, The Mailbox, and Brindleyplace, placing it at the heart of the city’s retail and cultural district. The building is wheelchair accessible with lifts and escalators serving all public areas. It also houses the UK’s largest fully automated car park, offering convenient parking despite the city centre setting. Its proximity to major transport hubs and attractions makes The Cube an accessible and attractive destination for both locals and visitors.

Atmosphere and Visitor Experience

The Cube offers a dynamic and sophisticated atmosphere blending leisure, business, and residential life. Its combination of upscale dining, entertainment, and accommodation creates a lively yet polished environment. Visitors can enjoy spectacular city views, diverse culinary experiences, and engaging nightlife all within one iconic building. The Cube is a place where Birmingham’s heritage meets contemporary urban living, making it a memorable destination for a wide range of experiences.

Evendo Review Centre

Reviews from Google
By star rating

Guest reviews

Best time to go

Quietest: Jan, Feb & Nov · at 1am or at 2am or at 3am

How busy it gets, month by month Estimated
  1. Jan: 56% of the busiest month, one of the quietest
  2. Feb: 56% of the busiest month, one of the quietest
  3. Mar: 67% of the busiest month
  4. Apr: 78% of the busiest month
  5. May: 89% of the busiest month
  6. Jun: 100% of the busiest month
  7. Jul: 100% of the busiest month
  8. Aug: 89% of the busiest month
  9. Sep: 78% of the busiest month
  10. Oct: 67% of the busiest month
  11. Nov: 56% of the busiest month, one of the quietest
  12. Dec: 56% of the busiest month
How busy it gets, hour by hour Estimated
  1. 12am: 22% of the busiest hour
  2. 1am: 11% of the busiest hour, one of the quietest
  3. 2am: 11% of the busiest hour, one of the quietest
  4. 3am: 11% of the busiest hour, one of the quietest
  5. 4am: 11% of the busiest hour
  6. 5am: 22% of the busiest hour
  7. 6am: 33% of the busiest hour
  8. 7am: 44% of the busiest hour
  9. 8am: 67% of the busiest hour
  10. 9am: 78% of the busiest hour
  11. 10am: 89% of the busiest hour
  12. 11am: 89% of the busiest hour
  13. 12pm: 100% of the busiest hour
  14. 1pm: 100% of the busiest hour
  15. 2pm: 89% of the busiest hour
  16. 3pm: 89% of the busiest hour
  17. 4pm: 78% of the busiest hour
  18. 5pm: 78% of the busiest hour
  19. 6pm: 67% of the busiest hour
  20. 7pm: 67% of the busiest hour
  21. 8pm: 56% of the busiest hour
  22. 9pm: 44% of the busiest hour
  23. 10pm: 33% of the busiest hour
  24. 11pm: 22% of the busiest hour

Busy times are Evendo estimates for a typical year, to help you plan. Actual crowds vary with events, school holidays and the weather.

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