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As Seen On TV

Cambridge's quirky vintage and accessories haven—unique finds at genuine value.

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A quirky accessories and vintage shop on Market Street in Cambridge's bustling city center, offering an eclectic mix of jewellery, belts, badges, bags, hats, patches, and second-hand clothing. Known for excellent value and distinctive finds, this independent retailer attracts locals and visitors seeking unique, affordable treasures. The shop's curated selection reflects Cambridge's creative spirit and love of the unconventional.

A brief summary to As Seen On TV

  • Market St, Cambridge, CB2 3PA, GB
  • Duration: 0.5 to 2 hours
  • Budget
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 10:30 am-5 pm
  • Tuesday 10:30 am-5 pm
  • Wednesday 10 am-5 pm
  • Thursday 10 am-5 pm
  • Friday 10 am-5 pm
  • Saturday 10 am-5 pm
  • Sunday 10:30 am-5 pm

Local tips

  • Browse slowly and return often—the inventory changes regularly, so each visit reveals new discoveries. What you see today may be gone tomorrow.
  • Arrive mid-week for a more relaxed browsing experience. Weekends and tourist season bring larger crowds to Market Street.
  • Ask staff about the provenance of items—many pieces have interesting histories, and the team enjoys sharing them.
  • Combine your visit with other Market Street shops and nearby cafés to make a full afternoon of Cambridge's independent retail scene.
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A Treasure Trove of Eclectic Finds

As Seen On TV occupies a distinctive corner of Cambridge's Market Street, a location steeped in the city's commercial heritage. This independent shop specializes in accessories and vintage items, offering an ever-changing inventory that keeps regular visitors returning to discover what's new. The store's appeal lies in its refusal to follow mainstream retail conventions—instead, it celebrates the unusual, the vintage, and the distinctly personal. From statement jewellery and leather belts to quirky badges and patchwork bags, every item tells a story.

The Heart of Cambridge's Alternative Shopping Scene

Market Street itself is one of Cambridge's most vibrant retail corridors, where independent shops sit alongside established names. As Seen On TV fits perfectly into this ecosystem, serving as a gathering point for those who prefer character over conformity. The shop's reputation for offering genuine value—reflected in customer feedback praising its affordability and quality—has made it a beloved fixture among Cambridge residents and curious tourists alike. The store's modest but welcoming presence invites browsing and exploration rather than rushed transactions.

Curated Collections for the Discerning Shopper

The inventory spans multiple categories, ensuring something appeals to nearly every taste. Jewellery ranges from delicate vintage pieces to bold contemporary designs. Bags include everything from practical everyday styles to statement pieces that serve as conversation starters. Hats, patches, and accessories round out the selection, allowing customers to express individuality through their choices. The shop's approach to curation emphasizes quality over quantity, with items selected for their character, craftsmanship, or nostalgic appeal rather than trend-chasing.

A Reflection of Cambridge's Creative Culture

Cambridge's reputation as a university city with a thriving arts and alternative culture is evident in shops like this one. As Seen On TV attracts creative professionals, students, and anyone seeking to break free from high-street homogeneity. The shop's existence speaks to a broader Cambridge ethos: intellectual curiosity extends to fashion and lifestyle choices, and authenticity is valued over brand names. Visitors often describe the experience as quirky yet welcoming, with staff knowledgeable about their stock and genuinely interested in helping customers find exactly what they're looking for.

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