Prestat Chocolates, Greater London Travel Guide

Origins of a Chocolate Legacy

Prestat Chocolates was established in 1902 by Antoine Dufour, a French émigré whose family created the chocolate truffle in Chambéry, France, in 1895. Bringing this delicacy to England, Dufour opened the first Prestat shop on South Molton Street, London. The name 'Prestat' was inspired by Pierre Prestat, a cousin of Dufour's wife. Early success led to additional shops on Oxford Street and in the City of London, serving a discerning clientele. The business remained family-run until the late 1950s, weathering challenges including wartime closures.

Royal Recognition and Artistic Excellence

Prestat has been awarded multiple Royal Warrants, including from Queen Elizabeth II and Queen Elizabeth The Queen Mother, recognizing its status as a purveyor of fine chocolates to the British royal family. The shop's packaging is renowned for its artistic flair, with designs by Kitty Arden and collaborations with designers like Lulu Guinness. This blend of tradition and creativity reflects Prestat’s dedication to craftsmanship and luxury.

Modern Craftsmanship and Global Reach

Today, Prestat operates its flagship boutique at 14 Princes Arcade, Piccadilly, and a presence in Harrods' Chocolate Hall. Chocolates are freshly made daily in a state-of-the-art facility in West London, using sustainably sourced single-origin cocoa from Côte d'Ivoire. Owned by the Italian Domori company under the Illy Group since 2019, Prestat continues to innovate with vegan-friendly options and environmentally conscious production. Its products are exported worldwide, including to Japan, Australia, and Europe.

Cultural Ties with London's West End

Prestat’s history is deeply intertwined with London’s cultural and theatrical scene, particularly the West End. The brand’s iconic creations, such as the Red Velvet Truffle, are inspired by the drama and elegance of the stage. Esteemed patrons from the arts, including legendary actors, have long enjoyed Prestat’s chocolates, enhancing its aura of sophistication and tradition.

Enduring Heritage and Visitor Experience

Despite changes in ownership and retail challenges over the decades, Prestat has maintained its commitment to quality and heritage for over a century. Visitors to the Princes Arcade boutique experience a Parisian café-like atmosphere with elegant décor and attentive service. The selection focuses on exquisite truffles and chocolates, ideal for gifting or personal indulgence, embodying a timeless chocolate experience.

Commitment to Sustainability and Innovation

Prestat emphasizes sustainable sourcing and low-impact production methods. Its single-origin cocoa is ethically sourced, and the company offers vegan-friendly chocolate bars. The continuous innovation in flavors and packaging ensures Prestat remains a beacon of British chocolaterie, balancing historic recipes with modern tastes and environmental responsibility.