Set Travel Guide

Set occupies a prime position at 49–51 High Street within Lord's Place, a magnificent Grade II-listed building that has stood witness to centuries of Leicester's history. Originally constructed as a grand mansion, Lord's Place became home to Henry, Earl of Huntingdon, from 1569 onwards. The building's illustrious past includes visits from Mary, Queen of Scots in 1586, King James I in 1612, and King Charles I in 1642—a heritage recorded on a plaque at No. 45 High Street. Today, while the upper floors serve as residential and office space, the street level hosts Set's vibrant retail presence, blending contemporary commerce with architectural significance.

Set distinguishes itself as a multi-award-winning retailer specialising in carefully selected gift solutions. The shop stocks an impressive array of greetings cards alongside an extensive jewellery collection featuring established watch brands including Fossil, Diesel, Ice, and DKNY. Beyond timepieces, Set carries beloved lifestyle brands such as Ted Baker, Calvin Klein, Orla Kiely, Sass & Belle, Tutti & Co, and Alessi. As official VIP Jellycat stockists, the shop maintains a constantly rotating selection of plush toys and collectibles, ensuring repeat visitors always discover something new. The merchandise spans multiple price points, making it accessible to shoppers seeking everything from budget-friendly stocking fillers to premium gift pieces.

High Street itself represents one of Leicester's most historically significant thoroughfares, with roots extending back to Roman times when it connected the East Gate to the Forum and Basilica. In medieval times, it was known as Forum Porcorum or Swinesmarket before being renamed High Street in 1524 to reflect its growing commercial importance. The street underwent dramatic transformation in 1899 when the Great Central Railway opened, linking Leicester's commercial heart to the new railway station. To accommodate the city's innovative electric tram system, High Street was widened and many buildings were demolished and rebuilt. Surviving structures from this Edwardian era include the classical-style bank at No. 7 (1904), Leicester's first cinema, the Electric Theatre at No. 40 (1910), Butler's Chemist's Shop at Nos. 58–60, and the Coronation Buildings at Nos. 76–88. Set's location within Lord's Place places it at the intersection of medieval heritage and Victorian-era regeneration.

Set's position on High Street positions it at the heart of Leicester's vibrant shopping district. The immediate vicinity includes The Lanes, St. Martin's Square, and various arcades offering independent and boutique shopping experiences. Just a short walk away stands Highcross Leicester, the city's premier modern shopping centre with over 100 retailers, a 12-screen Cinema de Lux, and diverse dining options. Leicester Market, Europe's largest covered market with over 700 years of history, sits nearby at Green Dragon Square. This concentration of retail, cultural, and leisure facilities makes Set part of a broader ecosystem that caters to diverse shopping preferences, from independent boutiques to major chain stores.

Set benefits from its central location on one of Leicester's main pedestrian thoroughfares, making it easily accessible to both local shoppers and visitors exploring the city centre. The shop's position within a historic building adds character and charm to the shopping experience, offering an alternative to modern shopping centres. The surrounding area features numerous cafés, restaurants, and tea rooms, allowing visitors to combine shopping with leisure activities. The proximity to Leicester Cathedral, The Guildhall Museum, and other cultural attractions means Set can be incorporated into a broader city exploration itinerary.