Prestat Chocolates: London's Historic Royal Chocolate Artisan

A Legacy of Chocolate Craftsmanship

Founded in 1902 by Antoine Dufour, a French émigré from a family of master chocolatiers, Prestat is steeped in rich history and tradition. Antoine’s family is credited with inventing the chocolate truffle in Chambéry, France, in 1895, and he brought this exquisite confection to London where it gained widespread acclaim. Over the decades, Prestat evolved from its original South Molton Street location to its current flagship store in the elegant Princes Arcade, Piccadilly. The company has maintained a commitment to quality and craftsmanship, producing chocolates fresh daily in their Park Royal facility and delivering them to the shop to ensure unparalleled freshness.

Royal Recognition and Cultural Prestige

Prestat’s reputation as a purveyor of luxury chocolates earned it multiple Royal Warrants, including those from Her Late Majesty The Queen, Her Late Majesty Queen Elizabeth The Queen Mother, and King Charles III. This royal endorsement underscores the brand’s status as a distinguished chocolatier. Beyond royalty, Prestat has been embraced by London’s theatrical and literary circles, becoming a favorite of celebrities and artists. The shop’s connection to the West End theatre district is reflected in its theatrical flair, with creations like the Red Velvet Truffle inspired by the dramatic and elegant spirit of London’s performing arts scene.

Artistic Presentation and Iconic Flavours

Prestat’s chocolates are not only a delight to the palate but also to the eye. The packaging and shop design have been influenced by notable artists and designers such as Kitty Arden, who infused the brand with vibrant, theatrical aesthetics. The Red Velvet Truffle, one of Prestat’s signature creations, embodies this spirit with its rich crimson color and velvety texture, inspired by the beloved Red Velvet Cake. The shop offers a curated selection of truffles, caramels, and other fine chocolates, emphasizing single-origin cocoa and artisanal techniques.

A Destination for Chocolate Connoisseurs

Situated in the bustling heart of Piccadilly, Prestat Chocolates offers an intimate and charming retail experience. The shop’s ambiance evokes a Parisian café, with elegant displays and attentive service. Visitors can explore a range of luxury chocolate gift boxes, bespoke hampers, and exclusive collections like The Jewel Box, inspired by Queen Victoria’s private chocolate collection. Prestat’s products are also available in prestigious department stores and exported worldwide, making it a global ambassador of British chocolate artistry.

Continuing a Century-Long Tradition

Despite changes in ownership and the challenges of modern retail, Prestat remains true to its origins. Now owned by the Italian firm Domori, part of the Illy Group, the company continues to innovate while honoring its heritage. The shop at 14 Princes Arcade is a living museum of chocolate history, where visitors can savor the legacy of one of London’s most iconic chocolatiers and experience the timeless pleasure of expertly crafted truffles.

Engaging the Senses in Piccadilly

Stepping into Prestat is a sensory journey—rich aromas of cocoa and vanilla mingle with the sight of jewel-like chocolates arranged in ornate boxes. The shop’s location in the historic Princes Arcade places it amid London’s vibrant shopping and cultural scene, inviting visitors to pause and indulge in a moment of refined sweetness. Whether selecting a gift or treating oneself, Prestat offers an enduring symbol of luxury and tradition in the world of fine chocolate.