Prestat Chocolates: London's Historic Royal Chocolate Artisan
Discover London’s oldest royal chocolate shop, where century-old truffle traditions meet theatrical elegance in Piccadilly’s charming Princes Arcade.
Prestat Chocolates, located at 14 Princes Arcade, Piccadilly, London, is one of the city's oldest and most prestigious chocolate shops. Founded in 1902 by French émigré Antoine Dufour, Prestat is renowned for inventing the chocolate truffle and has held multiple Royal Warrants. The shop offers exquisite artisan chocolates, including their famous Red Velvet Truffle, in a charming setting that blends tradition with theatrical elegance.
A brief summary to Prestat Chocolates
- 14 Princes Arcade, Piccadilly, London, SW1Y 6DS, GB
- +442074943372
- Visit website
- Duration: 0.5 to 1.5 hours
- Luxury
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Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-6 pm
- Tuesday 10 am-6 pm
- Wednesday 10 am-6 pm
- Thursday 10 am-6 pm
- Friday 10 am-6 pm
- Saturday 10 am-6 pm
- Sunday 11 am-6 pm
Local tips
- Visit during weekdays or early hours to avoid crowds and enjoy a more personal shopping experience.
- Try the signature Red Velvet Truffle, a unique creation inspired by London’s West End theatre.
- Explore bespoke gift boxes and luxury hampers for special occasions or souvenirs.
- Combine your visit with nearby Piccadilly attractions for a full cultural day out.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Information Boards
Getting There
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London Underground
Take the Piccadilly Line to Piccadilly Circus station, then walk approximately 5 minutes through the bustling streets to reach 14 Princes Arcade. The station is well-served with frequent trains, and the walk is on flat, paved streets suitable for most travelers. No additional cost beyond the standard fare applies.
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Bus
Several London bus routes serve Piccadilly Circus, including routes 14, 19, and 38. From the bus stop, it is a short 5-7 minute walk to Princes Arcade. Bus fares are standard London rates, payable by Oyster card or contactless payment. Service frequency is high during the day but may reduce in the evening.
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Taxi or Rideshare
A taxi or rideshare from central London locations to 14 Princes Arcade typically takes 10-20 minutes depending on traffic. This option offers door-to-door convenience but can be affected by congestion, especially during peak hours. Expect fares ranging from £8 to £20.
Prestat Chocolates location weather suitability
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Any Weather
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Rain / Wet Weather
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Clear Skies
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Mild Temperatures
Discover more about Prestat Chocolates
A Legacy of Chocolate Craftsmanship
Founded in 1902 by Antoine Dufour, a French émigré from a family of master chocolatiers, Prestat is steeped in rich history and tradition. Antoine’s family is credited with inventing the chocolate truffle in Chambéry, France, in 1895, and he brought this exquisite confection to London where it gained widespread acclaim. Over the decades, Prestat evolved from its original South Molton Street location to its current flagship store in the elegant Princes Arcade, Piccadilly. The company has maintained a commitment to quality and craftsmanship, producing chocolates fresh daily in their Park Royal facility and delivering them to the shop to ensure unparalleled freshness.Royal Recognition and Cultural Prestige
Prestat’s reputation as a purveyor of luxury chocolates earned it multiple Royal Warrants, including those from Her Late Majesty The Queen, Her Late Majesty Queen Elizabeth The Queen Mother, and King Charles III. This royal endorsement underscores the brand’s status as a distinguished chocolatier. Beyond royalty, Prestat has been embraced by London’s theatrical and literary circles, becoming a favorite of celebrities and artists. The shop’s connection to the West End theatre district is reflected in its theatrical flair, with creations like the Red Velvet Truffle inspired by the dramatic and elegant spirit of London’s performing arts scene.Artistic Presentation and Iconic Flavours
Prestat’s chocolates are not only a delight to the palate but also to the eye. The packaging and shop design have been influenced by notable artists and designers such as Kitty Arden, who infused the brand with vibrant, theatrical aesthetics. The Red Velvet Truffle, one of Prestat’s signature creations, embodies this spirit with its rich crimson color and velvety texture, inspired by the beloved Red Velvet Cake. The shop offers a curated selection of truffles, caramels, and other fine chocolates, emphasizing single-origin cocoa and artisanal techniques.A Destination for Chocolate Connoisseurs
Situated in the bustling heart of Piccadilly, Prestat Chocolates offers an intimate and charming retail experience. The shop’s ambiance evokes a Parisian café, with elegant displays and attentive service. Visitors can explore a range of luxury chocolate gift boxes, bespoke hampers, and exclusive collections like The Jewel Box, inspired by Queen Victoria’s private chocolate collection. Prestat’s products are also available in prestigious department stores and exported worldwide, making it a global ambassador of British chocolate artistry.Continuing a Century-Long Tradition
Despite changes in ownership and the challenges of modern retail, Prestat remains true to its origins. Now owned by the Italian firm Domori, part of the Illy Group, the company continues to innovate while honoring its heritage. The shop at 14 Princes Arcade is a living museum of chocolate history, where visitors can savor the legacy of one of London’s most iconic chocolatiers and experience the timeless pleasure of expertly crafted truffles.Engaging the Senses in Piccadilly
Stepping into Prestat is a sensory journey—rich aromas of cocoa and vanilla mingle with the sight of jewel-like chocolates arranged in ornate boxes. The shop’s location in the historic Princes Arcade places it amid London’s vibrant shopping and cultural scene, inviting visitors to pause and indulge in a moment of refined sweetness. Whether selecting a gift or treating oneself, Prestat offers an enduring symbol of luxury and tradition in the world of fine chocolate.Iconic landmarks you can’t miss
Beau Brummell Statue
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Unmissable attractions to see
Princes Arcade
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Paxton & Whitfield Ltd
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The Red Lion, Mayfair
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White Cube Mason's Yard
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Masons Yard
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Piccadilly Arcade
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Christie's London
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28 The Royal Arcade
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Essential places to dine
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NOPI
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Wild Honey St James
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Bantof
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Evelyn's Table
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Kingly Court
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HIDE
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Andrew Edmunds Restaurant
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Markets, malls and hidden boutiques
Floris London
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Nightclubs & after hour spots
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For the vibe & atmosphere seeker
- Elegant
- Scenic
- Unique
- Boutique
For the design and aesthetic lover
- Colorful Aesthetics
- Vintage Styles
For the architecture buff
- Historic
- Landmarks
- Art & Design
For the view chaser and sunset hunter
- Iconic Views
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Aesthetic Corners
- Architectural Shots
For the eco-conscious traveler
- Public-Transport Accessible
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
- Weekend Getaway
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- LGBT Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Wheelchair Access
- Pet Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Vegetarian Friendly
- Vegan Friendly