Callooh Callay

A Portal to Literary Whimsy

Callooh Callay emerges from the creative ferment of Shoreditch as a cocktail bar that transforms the whimsical world of Lewis Carroll into immersive reality. Named after a phrase from "Jabberwocky," the bar channels the spirit of Victorian nonsense poetry through every design choice and drink creation. Rather than relying on surface-level theming, the execution is sophisticated and playful—the Alice in Wonderland concept serves as a creative framework rather than a gimmick. Walking through the entrance, you step into a carefully curated environment where every detail contributes to the sense of stepping through the looking glass into an alternative London.

Architectural Enchantment and Hidden Spaces

The physical space itself tells a story of discovery. The main bar occupies a Victorian-style room with exposed brick walls, comfortable lounge seating, and atmospheric lighting that creates an intimate yet energetic environment. The true magic reveals itself when you discover the wardrobe door—a seemingly ordinary piece of furniture that opens to reveal the JubJub lounge, a hidden bar with a completely different aesthetic. This back room evokes a 1970s aesthetic with its own distinct personality, transforming the venue into two distinct experiences within a single location. The design philosophy celebrates theatrical surprise without sacrificing comfort or functionality, making the space feel both exclusive and welcoming.

Cocktails as Creative Expression

The drinks menu represents the heart of Callooh Callay's identity. Cocktails are crafted with precision and imagination, featuring names and compositions that reference Carroll's literary world and contemporary culture. Signature creations like the Count of Monkey Cristo—combining Monkey Shoulder whisky, Innis & Gunn ale reduction, Fernet-Branca, and Amer Picon—demonstrate the bar's commitment to bold flavor combinations and technical excellence. The Tall & Oates, featuring El Jimador Blanco Tequila, sherry, bitters, oat horchata, and caramel waffle, showcases the team's willingness to experiment with unexpected ingredients. The menu rotates seasonally, ensuring that repeat visitors encounter new creations alongside established favorites. Bar snacks arrive from the kitchen at 100 Hoxton Street, providing complementary bites that enhance the drinking experience.

Skilled Hospitality and Atmosphere

The staff at Callooh Callay are recognized as among London's finest bartenders—knowledgeable, personable, and genuinely invested in creating memorable experiences. They navigate the playful menu with ease, offering recommendations tailored to individual preferences and explaining the stories behind each drink. The atmosphere shifts throughout the week: weekday evenings offer a more relaxed, intimate setting ideal for dates and small groups, while weekends transform the space into a lively venue with curated music and a more energetic crowd. The bar remains open late—until 1:00 AM most nights and 2:00 AM on Fridays and Saturdays—making it an excellent choice for a sophisticated nightcap or an evening that extends well into the night.

Location and Accessibility

Situated on Rivington Street in Shoreditch, Callooh Callay occupies a neighborhood known for independent venues, creative businesses, and a diverse crowd of professionals, artists, and visitors. The location provides easy access via public transport and sits within walking distance of other Shoreditch attractions. The bar's position slightly removed from the main Old Street thoroughfare offers respite from the busier, more commercial bar scene while remaining accessible and well-connected to the broader neighborhood.

Events and Private Celebrations

Beyond casual visits, Callooh Callay accommodates private events and celebrations through its Back Lounge, a dedicated private room accessible through the wardrobe door. This exclusive space can host up to 50 guests and features a sound system for DJ performances or curated playlists. The venue offers customized drinks receptions, pre-ordered beverages, and special food menus designed specifically for events, making it an ideal choice for birthdays, corporate gatherings, and intimate celebrations.