Happiness Forgets, London Travel Guide

Happiness Forgets is tucked away in a basement beneath Hoxton Square, offering a speakeasy-style experience that contrasts with the bustling streets above. The entrance is discreet, leading down to a small, atmospheric room where exposed red brick walls and flickering candlelight set a cozy, intimate tone. The space is designed for comfort and conversation, with a no-standing policy ensuring guests can fully enjoy their drinks without feeling rushed or crowded.

The bar is celebrated for its expertly crafted cocktails, with a menu that changes regularly to showcase innovative blends and seasonal ingredients. Bartenders here are passionate and knowledgeable, often tailoring drinks to individual preferences, whether you favor smoky, sour, or sweet profiles. Signature cocktails like the Josephine, a rye whiskey sour with cherry and maple syrup, and The Bootlegger, a smoky mezcal blend, exemplify the bar’s creative approach. Prices are moderate, with cocktails typically around £7, offering great value for the quality and experience.

Despite its popularity, Happiness Forgets maintains a relaxed, locals-only vibe that appeals to regulars and newcomers alike. The attentive staff foster a welcoming environment, making guests feel like old friends from the moment they arrive. The low lighting and intimate layout contribute to a romantic and mysterious ambiance, perfect for quiet evenings or catching up with friends over drinks. Background music is carefully curated to complement the mood without overwhelming conversation.

The bar’s commitment to quality extends beyond drinks to thoughtful touches like cucumber-infused water served throughout the visit and hooks under the bar for guests’ bags. While the cocktail menu is the main attraction, a small selection of Thai food is available, adding an unexpected culinary twist. The venue’s popularity means booking ahead is recommended, especially on weekends, to secure a seat in this cozy space.

Happiness Forgets has earned international acclaim, including awards at the prestigious Spirited Awards in New Orleans. Its reputation as one of London’s best cocktail bars is well-deserved, with a loyal following drawn by its blend of expert mixology, intimate setting, and genuine hospitality. The name itself is inspired by a Burt Bacharach song, reflecting the bar’s blend of classic charm and contemporary creativity.

Situated in the vibrant Shoreditch area, Happiness Forgets is surrounded by a lively nightlife scene, yet it offers a distinct retreat from the noise and crowds. Nearby venues provide a variety of dining and entertainment options, making it an ideal starting or ending point for an evening out in East London. The bar’s location in Hoxton Square places it at the heart of one of London’s most dynamic cultural neighborhoods, rich with history and creativity.