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Longchamp New Bond Street

French luxury heritage meets London elegance on the world's most exclusive shopping street.

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Longchamp's flagship London boutique on New Bond Street showcases the French luxury house's iconic handbags, luggage, and accessories in an elegant Mayfair setting. Founded in 1948 by Jean Cassegrain, this sophisticated shop exemplifies Parisian craftsmanship and contemporary design. Located at the heart of London's premier luxury shopping destination, it offers an immersive experience of refined French style within one of the world's most prestigious retail streets.

A brief summary to LONGCHAMP

  • 28 Bond St, London, W1S 2RJ, GB
  • +442074935515
  • Visit website
  • Duration: 0.75 to 2 hours
  • Luxury
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 10 am-7 pm
  • Tuesday 10 am-7 pm
  • Wednesday 10 am-7 pm
  • Thursday 10 am-8 pm
  • Friday 10 am-8 pm
  • Saturday 10 am-8 pm
  • Sunday 12 pm-6 pm

Local tips

  • Visit on weekday mornings for a more relaxed shopping experience with fewer crowds, allowing you to appreciate the collections and receive personalised service from the knowledgeable staff.
  • Dress smartly when visiting—Bond Street embodies high fashion and elegance, and the refined atmosphere rewards those who embrace the luxury vibe of the neighbourhood.
  • Explore the adjacent Burlington Arcade, dating back to 1819, which connects Bond Street to Piccadilly and features antique jewellery, bespoke shoes, and boutique shops for a complete luxury retail experience.
  • During the festive season, visit nearby Cartier to witness its spectacular Christmas window displays—a magical sight that transforms the street into a holiday spectacle.
  • Allow time for window shopping along the entire length of New Bond Street to discover flagship stores of iconic brands and appreciate the architectural heritage of London's most glamorous retail destination.
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A Legacy of French Elegance on London's Premier Shopping Street

Longchamp's New Bond Street boutique represents the convergence of Parisian heritage and London's luxury retail tradition. Established in 1948 by Jean Cassegrain, a leather craftsman who transformed his vision into a global luxury brand, Longchamp has maintained its reputation for exceptional quality and timeless design across more than seven decades. The Bond Street location places this French house within one of Europe's most exclusive shopping districts, where architectural grandeur and high fashion have coexisted since the 18th century. The store occupies a prime position on New Bond Street, the longer northern section of the thoroughfare, which has evolved into the modern heart of luxury retail in London's Mayfair neighbourhood.

The Mayfair Context and Retail Significance

Bond Street itself has been synonymous with luxury shopping since the 1720s, when it was developed on fields surrounding Clarendon House. By the end of the 18th century, it had become a fashionable destination for London's upper classes. Today, the street maintains its status as one of Europe's most expensive retail locations, rivalled only by the Champs-Élysées in Paris. Westminster City Council recognises Bond Street as having the highest density of haute couture stores anywhere in the world. The entire length of Bond Street has been part of the Mayfair Conservation Area since 1969, with strict building regulations ensuring that the street's appearance and character remain unaltered. This controlled environment preserves the elegance and exclusivity that define the shopping experience.

Longchamp's Design Philosophy and Collections

The Longchamp brand epitomises French flair combined with contemporary creativity. The boutique showcases the house's signature collections, including the iconic Le Pliage line—lightweight, foldable nylon bags that have become synonymous with Parisian sophistication. Beyond handbags, the store features small leather goods, luxury luggage, footwear, and ready-to-wear collections that reflect the brand's commitment to quality craftsmanship and innovative design. Each piece balances functionality with elegance, appealing to discerning travellers and style-conscious individuals who appreciate understated luxury. The brand's philosophy centres on providing accessible luxury for active, modern lifestyles, combining practicality with refined aesthetics.

The Shopping Experience and Surroundings

The New Bond Street location benefits from proximity to some of London's most celebrated luxury retailers. Neighbouring stores include flagship locations for Gucci, Cartier, Chanel, Louis Vuitton, Dior, and Hermès, creating an unparalleled concentration of high-end fashion and jewellery. The architectural setting reinforces the sense of exclusivity, with meticulously maintained storefronts and grand facades that invite leisurely browsing. The polished pavements and discreet service characteristic of Bond Street create an atmosphere where shopping transcends mere transaction and becomes a sensory experience. The street's reputation attracts visitors from around the world, from dedicated fashion enthusiasts to curious explorers seeking to witness the pinnacle of luxury retail.

Accessibility and Practical Considerations

The boutique is conveniently situated within London's well-connected West End, linking Piccadilly in the south to Oxford Street in the north. Multiple transport options serve the area, including the Bond Street Underground station, which is served by the Central and Jubilee lines. Numerous bus routes run along Oxford Street and through Mayfair, providing additional accessibility. The store operates extended hours throughout the week, accommodating both local shoppers and international visitors. The surrounding neighbourhood offers abundant dining and hospitality options, from Michelin-starred restaurants to casual cafés, making it an ideal destination for a full day of exploration and indulgence.

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