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not just a shop – Creative Hub for UAL Talent in Holborn

Discover unique, handcrafted creations by UAL students and alumni in this vibrant Holborn shop supporting emerging creative talent.

4.9

Located at 272 High Holborn in London, not just a shop is a unique retail space showcasing homeware, fashion, gifts, and artworks exclusively by University of the Arts London (UAL) students and alumni. Operating on a not-for-profit model, it supports emerging creatives by reinvesting proceeds into enterprise education programs. The shop offers a curated selection of innovative, sustainable, and handcrafted products, reflecting the vibrant creativity of UAL’s diverse artistic community.

A brief summary to not just a shop

  • 272 High Holborn, London, WC1V 7EY, GB
  • +442075142277
  • Visit website
  • Duration: 0.5 to 1 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Tuesday 11 am-3 pm
  • Wednesday 11 am-3 pm
  • Thursday 11 am-3 pm

Local tips

  • Visit during weekday afternoons (11am–3pm) when the shop is open and staff can share insights about the makers and products.
  • Explore seasonal pop-ups and special collections for exclusive, limited-edition items.
  • Check the online shop for products that may not be currently available in-store, with options for click-and-collect.
  • Support sustainable and ethical design by choosing handcrafted pieces that reflect traditional techniques and innovative materials.
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not just a shop location weather suitability

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A Platform for Emerging Creative Talent

not just a shop serves as a pioneering retail space dedicated to promoting the work of students and graduates from all six colleges of the University of the Arts London. Situated on bustling High Holborn, this shop provides a real-world commercial environment where emerging designers can sell their handcrafted and design-led products. The shop operates on a not-for-profit basis, with all proceeds reinvested to support the next generation of creatives through UAL’s enterprise education initiatives.

Diverse Range of Unique Products

The shop features an eclectic mix of items including home décor, fashion accessories, giftware, artworks, stationery, ceramics, jewellery, and even small furniture pieces. Each product is carefully selected through open calls and panel reviews, ensuring a high standard of creativity, craftsmanship, and sustainability. Many items reflect traditional British manufacturing techniques and innovative sustainable practices, making the shop a destination for thoughtful and original design.

Educational and Enterprise Support

Beyond retail, not just a shop functions as an enterprise learning space where students gain invaluable experience in running product-based businesses. The Careers and Employability team at UAL manages the shop, providing workshops, one-to-one support, competitions, and resources to help creatives develop skills in pricing, branding, and market readiness. This holistic approach bridges the gap between education and industry, empowering students to succeed commercially.

Location and Atmosphere

Located in the vibrant Holborn district, the shop benefits from a central London setting surrounded by cultural landmarks like the British Museum and Somerset House. The area’s blend of busy streets and quieter cobbled lanes creates an urbane yet intimate shopping experience. The shop's interior reflects its creative ethos, offering a welcoming environment where visitors can browse unique, limited-edition, and one-off pieces that are not widely available elsewhere.

Seasonal and Special Events

not just a shop hosts seasonal pop-ups and special collections, such as Christmas gift guides and collaborations with UAL’s London College of Fashion Founders Club. These events highlight fresh talent and exclusive designs, encouraging repeat visits and continuous discovery. The shop also offers online ordering with click-and-collect options, extending accessibility beyond its limited in-store hours.

Community and Cultural Impact

The shop plays a vital role in fostering a supportive creative community by spotlighting diverse voices and cultural influences within UAL’s student body. It champions sustainable and ethical design practices while nurturing entrepreneurial spirit. As a result, not just a shop is more than a retail outlet—it is a cultural hub that celebrates innovation, craftsmanship, and the future of design in London.

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