Luna & Curious: Shoreditch's Independent Boutique Gem

A Creative Collective in London's East End

Luna & Curious was founded in 2006 by three designers—Polly George, Kaoru Parry, and Rheanna Lingham—who combined their talents to create a unique retail space that feels more like a miniature department store than a typical boutique. Situated in Shoreditch’s vibrant East End, the store reflects the trio’s passion for design, craftsmanship, and British manufacturing. It serves as a platform for emerging designers and makers, showcasing a thoughtfully curated selection of womenswear, childrenswear, beauty products, stationery, homeware, jewellery, and accessories.

Curated British Craftsmanship and Design

At the heart of Luna & Curious’s ethos is a commitment to quality and storytelling. Each product is carefully selected for its craftsmanship, traditional skills, and design excellence. Many items are British-made, including ceramics, knitwear, and homeware developed under the store’s own label. The boutique is renowned for its quirky, whimsical, and sometimes unconventional pieces that offer a fresh alternative to mainstream department stores, emphasizing uniqueness and artisanal value.

Historic Setting on Calvert Avenue

The boutique is located at 24-26 Calvert Avenue, part of the historic Boundary Estate, Britain’s first social housing development. The area is characterized by its iconic red brick buildings and the nearby Arnold Circus bandstand, which adds a charming historic ambiance to the shopping experience. Calvert Avenue itself is a creative hub, home to other notable shops and cafés, making Luna & Curious a key destination within this vibrant neighborhood.

An Inviting Atmosphere and Personal Touch

Luna & Curious offers a welcoming and inspiring environment where visitors can explore a diverse range of products in a relaxed setting. The owners’ creative backgrounds are evident throughout the store, from the carefully arranged displays to the exclusive products from their own brands. The boutique’s atmosphere encourages discovery, with each item accompanied by stories about its maker, materials, or production process, enriching the shopping experience.

Operating Hours and Accessibility

The store is open Monday to Saturday from 11am to 6pm, and Sundays from 11am to 5pm, providing ample opportunity for locals and visitors to explore its offerings. Its location near Shoreditch High Street, Liverpool Street, and Old Street stations makes it easily accessible by public transport, situating it conveniently within London’s dynamic retail landscape.

A Hub for Independent Retail Enthusiasts

Luna & Curious has established itself as a must-visit for those seeking independent retail experiences in London. It supports local and international designers, making it a hotspot for discovering new brands and unique products. The boutique’s blend of creativity, quality, and community spirit continues to attract shoppers looking for something special beyond the usual high street fare.