ABBA Arena Travel Guide

The ABBA Arena stands as a bespoke concert venue, specifically designed to host ABBA Voyage, a spectacular show that redefines live music experiences. Situated in London’s Queen Elizabeth Olympic Park, the arena’s distinctive architecture enhances audience immersion, allowing fans to enjoy ABBA’s music in a setting tailored to the performance’s innovative visual and audio elements. The arena’s design supports the seamless integration of digital avatars of ABBA’s members with a live 10-piece band, creating an unprecedented concert hybrid.

ABBA Voyage combines cutting-edge motion capture and visual effects technology developed by Industrial Light & Magic, known for their work in major film franchises. Over five weeks, ABBA’s original members were digitally captured using 160 cameras to create lifelike holographic representations, or “Abbatars.” The concert is directed by Baillie Walsh and choreographed by Wayne McGregor, with lighting designed by Matthieu Debay, all contributing to a mesmerizing and dynamic show that blends nostalgia with futuristic spectacle.

The show features a setlist of twenty iconic ABBA songs, including timeless classics like “Dancing Queen,” “Mamma Mia,” and “The Winner Takes It All,” alongside new tracks from their recent album, "Voyage." The performance lasts approximately 100 minutes without an interval, delivering a continuous, high-energy experience. The arena’s layout ensures excellent sightlines and sound quality from every seat, whether in the auditorium or on the vibrant dance floor.

Visitors can select from a range of ticket types, starting at £38.50 for seated options and £55 for general admission dance floor tickets, with special pricing for young adults aged 16-25. Premium tickets offer exclusive access to the Oceanbird Lounge and private dance booths, enhancing the concert experience. The venue is fully accessible, providing wheelchair spaces and transfer-friendly seating, ensuring inclusivity for all guests. Merchandise shops are available both inside the arena and at the nearby Pudding Mill Lane station.

Set within the vibrant and modern Queen Elizabeth Olympic Park, the ABBA Arena benefits from a lively atmosphere that complements the concert’s energy. The area is well connected by public transport, and the arena’s architecture and lighting create a captivating environment that transports visitors into ABBA’s musical world. The venue’s innovative approach and iconic location make it a must-visit for music lovers and tourists alike.

Since its opening, ABBA Voyage has been a long-term fixture in London’s entertainment scene, with performances scheduled multiple times weekly. The show’s success and the arena’s unique concept highlight a new era of live music, blending nostalgia with technology. Fans can anticipate ongoing updates to the setlist and show elements, keeping the experience fresh and engaging for repeat visits.