Happiness Forgets Travel Guide

Tucked away in the basement of 8-9 Hoxton Square, Happiness Forgets presents itself as a low-rent yet high-end cocktail bar. Its unassuming exterior belies the rich, inviting atmosphere within, where exposed red brick walls and flickering candlelight set a warm, intimate tone. The space is small and cozy, with stackable school-style chairs and a compact layout that encourages a close connection between patrons and bartenders.

Happiness Forgets is celebrated for its exceptional cocktails, blending modern twists on classics with original creations. The bar’s frequently updated menu features about 20 cocktails, including standout offerings like the ‘Perfect Storm’—a smooth mix of rum, honey, ginger, and plum brandy—and the sharp Pisco Highball. Bartenders here are masters of their craft, happy to tailor drinks to your preferences or surprise you with off-menu delights, ensuring a personalized experience.

The ambiance is enhanced by subtle background jazz music that complements the candlelit environment, even extending to the bathroom, creating a consistent mood throughout. The vibe is relaxed yet lively, making it suitable for both quick after-work drinks and longer, leisurely evenings. Despite its popularity and busy nature, the bar maintains a friendly and welcoming atmosphere, with attentive staff who provide excellent service and thoughtful drink recommendations.

Happiness Forgets has cultivated a loyal local following, appreciated for its ‘no wallies’ policy that keeps the crowd genuine and engaged. It stands out in Shoreditch’s vibrant bar scene by focusing on quality and authenticity rather than gimmicks. The bar’s modest size fosters a sense of community, where regulars and newcomers alike can enjoy a shared passion for superb cocktails and convivial company.

Operating daily from 5 pm to 11 pm, Happiness Forgets offers cocktails at a moderate price point, typically around £7 each, with additional options including wine and beer. The bar also features small touches like cucumber-infused water, regularly refreshed for guests. While primarily a cocktail destination, a small selection of Thai food is available, likely sourced from upstairs, catering to those seeking light bites alongside their drinks.

Owned by Alastair Burgess, Happiness Forgets has earned acclaim for its balance of high-quality drinks and a relaxed, unpretentious setting. It has been recognized on prestigious bar lists and praised for its expert bartenders and welcoming environment. This combination of professionalism and charm makes it a must-visit spot for cocktail lovers exploring London’s East End.