The Exchange, Norwich Travel Guide

Free Guide: Relaxed wood-fired pizzas and pasta in Jarrolds' Food Hall—perfect shopper's lunch spot with gluten-free options and wines to savor or take home.

A brief summary of The Exchange

Relaxed wood-fired pizzas and pasta in Jarrolds' Food Hall—perfect shopper's lunch spot with gluten-free options and wines to savor or take home.

Nestled in the Food Hall on the lower ground floor of Jarrolds Department Store in Norwich, The Exchange serves wood-fired pizzas, fresh pasta, salads, and sandwiches with an extensive wine list. Ideal for shoppers seeking a relaxed lunch break, it offers gluten-free bases, vegetarian options, and dairy-free choices in a welcoming, wheelchair-accessible space. Walk-ins welcome, bookings recommended during peak times.

0.5–1.5 hrsTime to spend
$$Mid-range
IndoorSetting
5 / 5Mobile signal

On-site amenities

  • Restrooms
  • Food options
  • Drink options
  • Seating areas
4.2 Very good · 29 Google reviews
Plan your visit

Opening hours

  • Mon11:30 am–2 pm
  • Tue11:30 am–2 pm
  • Wed11:30 am–2 pm
  • Thu11:30 am–2 pm
  • Fri11:30 am–2 pm
  • Sat9:30 am–3 pm
  • SunClosed

Opening hours as listed on the venue’s Google Business Profile. Hours can change for services and special events, so check with the venue before you go.

Address
Jarrolds, 1-11 London St, Norwich NR2 1JF
Phone
Website

Getting there

Walking

From Norwich Railway Station, 10-minute walk (0.5 miles) via St Stephens Street and London Street; free, accessible paths.

Bus

Pink Line or Turquoise Line to St Andrews Street stop (5 minutes, £2 single fare); then 2-minute walk to Jarrolds entrance.

Car

Limited street parking nearby or multi-story at Chantry Place (5-minute walk, £2-£5/hour); not ideal during peak shopping.

Discover more about The Exchange

Overview

The Exchange is a vibrant bistro located in the bustling Food Hall of Jarrolds Department Store, Norwich's premier shopping destination on London Street. Specializing in wood-fired pizzas, handmade pasta, crisp salads, and gourmet sandwiches, it pairs these dishes with a curated selection of wines available for purchase in the adjacent Food Hall. Open primarily for lunch with extended Saturday hours including breakfast, it caters to diverse tastes amid the store's elegant surroundings.

Cuisine and Menu Highlights

Expect fresh, regionally inspired fare using Norfolk produce where possible. Signature wood-fired pizzas come with gluten-free bases, alongside fresh pasta dishes, substantial salads like nicoise variations, and sandwiches. A children's menu ensures family appeal, while vegetarian and dairy-free options abound. Saturday mornings feature a breakfast menu from 9:30am, transitioning to mains at noon. An extensive wine list complements meals, with many bottles available to take home.

Atmosphere and Service

The casual yet refined setting buzzes with shoppers pausing for a meal. Staff provide friendly, efficient service, accommodating dietary needs and allergies upon request. Wheelchair accessible via lifts, the space suits quick bites or leisurely lunches. Walk-ins are accepted, though online bookings guarantee tables during busy periods.

Practical Information

Situated on the lower ground floor, it's seamlessly integrated with Jarrolds' renowned Food Hall offering cheeses, charcuterie, and more. Accepts Jarrolds discount cards but not loyalty cards. Clean, open layout with ample seating makes it perfect for people-watching or mid-shopping refueling.

Why Visit

The Exchange stands out for its quality ingredients, inclusive menu, and prime location in a historic department store. Whether celebrating a special occasion, brunching with family, or grabbing a fresh pizza, it delivers consistent satisfaction in Norwich's heart.

Evendo Review Centre

Reviews from Google
By star rating

Guest reviews

Best time to go

Quietest: Jan, Feb & Mar · before 8am or at 4pm or at 5pm

How busy it gets, month by month Estimated
  1. Jan: 56% of the busiest month, one of the quietest
  2. Feb: 56% of the busiest month, one of the quietest
  3. Mar: 67% of the busiest month, one of the quietest
  4. Apr: 78% of the busiest month
  5. May: 89% of the busiest month
  6. Jun: 89% of the busiest month
  7. Jul: 100% of the busiest month
  8. Aug: 100% of the busiest month
  9. Sep: 89% of the busiest month
  10. Oct: 78% of the busiest month
  11. Nov: 67% of the busiest month
  12. Dec: 78% of the busiest month
How busy it gets, hour by hour Estimated
  1. 7am: 10% of the busiest hour, one of the quietest
  2. 8am: 20% of the busiest hour
  3. 9am: 40% of the busiest hour
  4. 10am: 50% of the busiest hour
  5. 11am: 70% of the busiest hour
  6. 12pm: 100% of the busiest hour
  7. 1pm: 100% of the busiest hour
  8. 2pm: 60% of the busiest hour
  9. 3pm: 20% of the busiest hour
  10. 4pm: 10% of the busiest hour, one of the quietest
  11. 5pm: 10% of the busiest hour, one of the quietest
  12. 6pm: 10% of the busiest hour
  13. 7pm: 10% of the busiest hour
  14. 8pm: 10% of the busiest hour

Busy times are Evendo estimates for a typical year, to help you plan. Actual crowds vary with events, school holidays and the weather.

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