Pedlars Vintage
Pedlars Vintage
DOE&DOG
Norwich's ultimate boutique for selvedge denim, heritage boots, and Japanese craftsmanship. Discover TCB, Wheel Robe, KUOE, and John Lofgren in a curated haven of timeless style.
DOE&DOG is a premier destination in Norwich for selvedge denim and heritage clothing. Specializing in high-quality Japanese brands like Wheel Robe, KUOE, TCB Jeans, and John Lofgren boots, this boutique offers premium jeans, boots, watches, and apparel for denim enthusiasts. Located at 19 St Georges St, it boasts perfect 5-star reviews for quality and service. Free UK delivery available online.
Plan your visit
A brief summary to DOE&DOG
Opening times, essentials, and a few local tips gathered into one calmer, easier-to-scan planning section.
Plan your visit
19 St Georges St, Norwich, NR3 1AB, GB
Duration: 0.25 to 1.5 hours
Mid ranged
Indoor
Mobile reception: 5 out of 5
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Getting There
Walking
From Norwich Railway Station, 15-minute walk (1 km) via St Benedicts St and Magdalen St to St Georges St. Flat, pedestrian-friendly route.
Bus
Bus 11 or 13 from city center (Norfolk & Norwich Festival stop), 5 minutes, £1.50 single. Alight at Tombland, 2-minute walk.
Driving
10-minute drive from A11, park at nearby multi-story (St Andrews car park, £5-10/day). Narrow street, no on-site parking.
For the on-the-go comforts that matter to you
Seating AreasLocal tips
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Focus on raw selvedge jeans from TCB or Wheel Robe for fades that develop unique character over time.
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Try on John Lofgren boots like the Donkey Puncher in Horween CXL for unmatched comfort and durability.
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Browse KUOE watches for minimalist Japanese designs with textured dials and automatic movements.
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Visit mid-week for quieter browsing and personalized advice from the friendly owner.
Discover more about DOE&DOG
Discovering DOE&DOG
Nestled on the charming St Georges Street in Norwich, DOE&DOG stands as a haven for aficionados of authentic denim and timeless menswear. This independent boutique curates an exceptional selection of selvedge denim jeans, rugged heritage boots, and artisanal accessories, drawing from Japan's finest craftsmen. Brands like TCB Jeans, Wheel Robe, KUOE watches, and legendary John Lofgren service boots define the shop's inventory, appealing to those who value durability, craftsmanship, and understated style over fast fashion.Heritage Denim Excellence
Selvedge denim takes center stage, with raw, unsanwashed jeans that age beautifully with wear. TCB Jeans offer vintage-inspired fits from the 1940s to 50s, while Wheel Robe delivers heavyweight fabrics perfect for custom fades. Prices reflect the premium quality, starting around £200 for jeans and climbing to £800+ for Horween leather boots like the Donkey Puncher or M-43 Service Boots in natural roughout or black CXL. KUOE adds refined Japanese watchmaking with textured dials and automatic movements.Shopping Experience
The intimate shop atmosphere invites browsing in a relaxed setting, with knowledgeable staff ready to guide selections. Perfect 5/5 ratings from 18 reviewers praise the excellent quality, fair prices, and friendly owner. Open Tuesday-Friday 11am-5pm, Saturday 10am-6pm, and Sunday 10am-4pm (closed Mondays), it's ideally positioned in Norwich's vibrant city center for combining shopping with exploring historic lanes and markets.Beyond the Shop
DOE&DOG extends its reach online with free UK delivery, making rare finds accessible nationwide. For locals, it's a go-to for building a wardrobe of pieces that last a lifetime, from raw denim to Horween leather footwear. Whether outfitting for workwear aesthetics or casual weekends, this spot embodies the slow fashion movement in the heart of East Anglia.Why Visit
In a world of disposable clothing, DOE&DOG champions longevity and authenticity. Step inside to discover jeans that tell your story over years of wear, boots built for adventure, and watches engineered for precision. A must for style-conscious shoppers seeking investment pieces in Norwich.A brief summary to DOE&DOG
Use Tower Bridge as your starting point for nearby food, family ideas, nightlife, and more local discoveries.
Plan around the quieter times
A quick look at seasonal patterns and peak visiting hours.
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