Elm., Norwich Travel Guide

Free Guide: Charming Norwich lanes hide Elm., an indie haven of artful homewares, quirky pins, stylish hats, mystery plants, and pottery since 2017—perfect for unique treasures.

Download the Free PDF guide

A brief summary of Elm.

Charming Norwich lanes hide Elm., an indie haven of artful homewares, quirky pins, stylish hats, mystery plants, and pottery since 2017—perfect for unique treasures.

Elm. is a charming independent lifestyle, art, and design store tucked away on Lower Goat Lane in Norwich. Established in 2017, it offers thoughtfully curated homewares, garden items, gifts, pottery, enamel pins, dad hats, mystery plant boxes, and gift cards. With a 4.7 rating from 143 reviews, it's a favorite for unique finds in a cozy setting.

0.2–1 hrTime to spend

$Budget

IndoorSetting

5 / 5Mobile signal

On-site amenities

Drink options

4.7 Excellent · 143 Google reviews

Plan your visit

Opening hours

Mon10 am–5 pm
Tue10 am–5 pm
Wed10 am–5 pm
Thu10 am–5 pm
Fri10 am–5 pm
Sat10 am–5:30 pm
Sun10:30 am–4:30 pm

Opening hours as listed on the venue’s Google Business Profile. Hours can change for services and special events, so check with the venue before you go.

Address: 5-7 Lower Goat Ln, Norwich NR2 1EL
Phone
Website

Getting there

Walking

From Norwich Market or Tombland, stroll 5 minutes through the lanes to Lower Goat Lane; free, pedestrian-only paths.

Bus

Take buses to St Andrews Hall stop (lines 25, 30), 3-minute walk; £2 single fare, frequent service.

Car

Limited street parking nearby or multi-story at Chantry Place (10-min walk); avoid lane driving, use public transport.

Discover more about Elm.

Discover Elm. in Norwich's Lanes

Nestled in the heart of Norwich's historic lanes at 5-7 Lower Goat Lane, Elm. is an independent gem established in 2017. This lifestyle, art, and design store captivates with its thoughtful curation of homewares, garden center delights, gift shop treasures, and pottery pieces. Shoppers rave about its cute vibe, making it one of the city's top favorites.

Curated Collections for Every Taste

Explore enamel pins inspired by iconic art like The Great Wave off Kanagawa, Takashima Ohisa, and the Mona Lisa. Dad hats from Stay Home Club add quirky flair with designs like 'Lazy Wives Club' and 'SK8 Cat'. Mystery house plant boxes offer surprise greenery, while gift cards provide flexible gifting options for in-store or online use. Homewares blend functionality with artistic appeal.

Opening Hours and Accessibility

Open daily with slight variations: Monday to Friday 10am-5pm, Saturday 10am-5:30pm, Sunday 10:30am-4:30pm. Located in Norwich NR2 1EL, it's easily reachable on foot in the pedestrian-friendly lanes. The store's compact size invites leisurely browsing without rush.

A Local Favorite

Boasting a stellar 4.7 out of 5 rating from 143 reviews, Elm. stands out for its unique selections and welcoming atmosphere. Whether seeking pottery, plants, or playful accessories, it embodies Norwich's creative spirit.

Perfect for Gifting and Self-Indulgence

Ideal for unique souvenirs or home refreshers, Elm. supports local and artistic vibes. Its position in the lanes enhances the serendipitous shopping experience Norwich is known for.

Evendo Review Centre

Reviews from

Google

By star rating

Guest reviews

Best time to go

Quietest: Jan, Feb & Mar · before 10am or from 6pm

How busy it gets, month by month Estimated

Jan: 44% of the busiest month, one of the quietest
Feb: 44% of the busiest month, one of the quietest
Mar: 56% of the busiest month, one of the quietest
Apr: 56% of the busiest month
May: 67% of the busiest month
Jun: 67% of the busiest month
Jul: 78% of the busiest month
Aug: 89% of the busiest month
Sep: 78% of the busiest month
Oct: 78% of the busiest month
Nov: 89% of the busiest month
Dec: 100% of the busiest month

How busy it gets, hour by hour Estimated

8am: 13% of the busiest hour, one of the quietest
9am: 25% of the busiest hour, one of the quietest
10am: 63% of the busiest hour
11am: 88% of the busiest hour
12pm: 100% of the busiest hour
1pm: 100% of the busiest hour
2pm: 88% of the busiest hour
3pm: 75% of the busiest hour
4pm: 50% of the busiest hour
5pm: 25% of the busiest hour
6pm: 13% of the busiest hour, one of the quietest

Busy times are Evendo estimates for a typical year, to help you plan. Actual crowds vary with events, school holidays and the weather.

Explore Elm. on the map

A handpicked selection of must-see spots near Elm., mapped for you.

Get your free copy of our complete guide to Elm., delivered straight to you.

Everything on this page, from opening hours and how to get there to Eve’s tips and the best time to go, in one PDF you can read offline, print or share.

Already have an account? Sign in

Other nearby places you may find interesting

The closest places of the same kind, if this one is not quite what you had in mind.

More to explore near Elm.

Do you manage this location?

Take control to get all the benefits, like improved information, better appearance, and stronger visibility across AI-powered discovery.

Activate your presence Learn more about listing your business on Evendo

Explore more

More of the city

Explore more of Norwich

Norwich travel guide: explore medieval lanes, Norwich Castle, two cathedrals, independent culture, Norfolk food, riverside walks and the Broads nearby.

Explore Norwich

More of the country

Explore more of United Kingdom

Discover the United Kingdom: A blend of rich history, stunning landscapes, and vibrant cities, offering a unique travel experience for every visitor.

Explore United Kingdom