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Nova Silver
Elm.
Charming Norwich lanes hide Elm., an indie haven of artful homewares, quirky pins, stylish hats, mystery plants, and pottery since 2017—perfect for unique treasures.
Elm. is a charming independent lifestyle, art, and design store tucked away on Lower Goat Lane in Norwich. Established in 2017, it offers thoughtfully curated homewares, garden items, gifts, pottery, enamel pins, dad hats, mystery plant boxes, and gift cards. With a 4.7 rating from 143 reviews, it's a favorite for unique finds in a cozy setting.
Plan your visit
A brief summary to Elm.
Opening times, essentials, and a few local tips gathered into one calmer, easier-to-scan planning section.
Plan your visit
5-7 Lower Goat Ln, Norwich, NR2 1EL, GB
Duration: 0.25 to 1 hours
Budget
Indoor
Mobile reception: 5 out of 5
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Getting There
Walking
From Norwich Market or Tombland, stroll 5 minutes through the lanes to Lower Goat Lane; free, pedestrian-only paths.
Bus
Take buses to St Andrews Hall stop (lines 25, 30), 3-minute walk; £2 single fare, frequent service.
Car
Limited street parking nearby or multi-story at Chantry Place (10-min walk); avoid lane driving, use public transport.
For the on-the-go comforts that matter to you
Drink OptionsLocal tips
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Hunt for enamel pins featuring classic art reproductions like Mona Lisa or The Great Wave—ideal affordable souvenirs.
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Check out Stay Home Club dad hats for humorous, stylish headwear in fun designs like 'Jumpy' or 'SK8 Cat'.
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Grab a Mystery House Plant Box for a surprise greenery gift at a steal—£20 instead of £25.
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Browse pottery and garden items for unique home accents; gift cards start from £10 for easy gifting.
Discover more about Elm.
Discover Elm. in Norwich's Lanes
Nestled in the heart of Norwich's historic lanes at 5-7 Lower Goat Lane, Elm. is an independent gem established in 2017. This lifestyle, art, and design store captivates with its thoughtful curation of homewares, garden center delights, gift shop treasures, and pottery pieces. Shoppers rave about its cute vibe, making it one of the city's top favorites.Curated Collections for Every Taste
Explore enamel pins inspired by iconic art like The Great Wave off Kanagawa, Takashima Ohisa, and the Mona Lisa. Dad hats from Stay Home Club add quirky flair with designs like 'Lazy Wives Club' and 'SK8 Cat'. Mystery house plant boxes offer surprise greenery, while gift cards provide flexible gifting options for in-store or online use. Homewares blend functionality with artistic appeal.Opening Hours and Accessibility
Open daily with slight variations: Monday to Friday 10am-5pm, Saturday 10am-5:30pm, Sunday 10:30am-4:30pm. Located in Norwich NR2 1EL, it's easily reachable on foot in the pedestrian-friendly lanes. The store's compact size invites leisurely browsing without rush.A Local Favorite
Boasting a stellar 4.7 out of 5 rating from 143 reviews, Elm. stands out for its unique selections and welcoming atmosphere. Whether seeking pottery, plants, or playful accessories, it embodies Norwich's creative spirit.Perfect for Gifting and Self-Indulgence
Ideal for unique souvenirs or home refreshers, Elm. supports local and artistic vibes. Its position in the lanes enhances the serendipitous shopping experience Norwich is known for.A brief summary to Elm.
Use Tower Bridge as your starting point for nearby food, family ideas, nightlife, and more local discoveries.
Plan around the quieter times
A quick look at seasonal patterns and peak visiting hours.
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