Aywick Shop Travel Guide

Free Guide: A beloved general store in East Yell, Aywick Shop offers an eclectic range of goods and a warm community atmosphere in the heart of Shetland’s northern isles.

A brief summary of Aywick Shop

A beloved general store in East Yell, Aywick Shop offers an eclectic range of goods and a warm community atmosphere in the heart of Shetland’s northern isles.

Aywick Shop is a beloved general store and supermarket located in Aywick, East Yell, Shetland. Known as a local institution, it offers an eclectic range of goods from everyday groceries to hardware supplies, making it a vital hub for the community. The shop’s welcoming atmosphere and extensive stock make it a must-visit for visitors exploring the northern isles of Shetland.

0.5–2 hrsTime to spend
$$Mid-range
OutdoorSetting
3 / 5Mobile signal

On-site amenities

  • Restrooms
  • Drink options
  • Food options
  • Seating areas
  • Trash bins
  • Information boards
4.8 Excellent · 78 Google reviews
Plan your visit

Opening hours

  • Mon8:30 am–7 pm
  • Tue8:30 am–7 pm
  • Wed8:30 am–7 pm
  • Thu8:30 am–7 pm
  • Fri8:30 am–7 pm
  • Sat8:30 am–6 pm
  • Sun2 pm–5 pm

Opening hours as listed on the venue’s Google Business Profile. Hours can change for services and special events, so check with the venue before you go.

Address
Aywick, East Yell, Shetland ZE2 9AX
Phone
Website

Getting there

Car and Ferry

Travel from Lerwick on the Shetland Mainland by car to Toft ferry terminal, approximately 45 minutes. Take the Shetland Islands Council ferry from Toft to Ulsta on Yell, which carries vehicles and foot passengers. From Ulsta, drive about 20 minutes to Aywick. Ferry bookings are recommended in advance, especially in summer. Ferry fares vary but typically range from £10 to £30 depending on vehicle size.

Bus and Ferry

Take a local bus from Lerwick to Toft ferry terminal, a journey of around 1 hour with limited daily services. Board the ferry to Ulsta on Yell, then connect to local bus routes or taxi services to reach Aywick. Bus services on Yell are infrequent, so plan accordingly. Ferry fares apply as above.

Walking

For adventurous visitors already on Yell, walking to Aywick Shop is possible from nearby settlements. Terrain is rural with some uneven paths. The Circular Ness of Queyon walk starts at the shop, making it a natural waypoint. Walking times vary depending on start point, generally from 30 minutes to over an hour.

Discover more about Aywick Shop

A Local Institution in East Yell

Nestled in the small settlement of Aywick on the island of East Yell, Aywick Shop stands as a cornerstone of community life. Since its incorporation in 2013, this general store has grown into much more than a place to buy essentials. It is renowned locally as an Aladdin’s cave, offering a surprising variety of goods ranging from groceries and fresh produce to electrician’s wire, hair dye, and hosiery. This diversity caters not only to residents but also to visitors seeking unique local finds.

A Hub for Daily Needs and Beyond

Operating with extended hours from early morning until evening on weekdays and Saturdays, and shorter hours on Sundays, Aywick Shop provides vital access to everyday necessities in a remote part of Shetland. The shop’s role extends beyond retail; it acts as a social meeting point where locals gather, exchange news, and maintain the fabric of community life. Its broad stock supports the island’s self-sufficiency and rural lifestyle.

Gateway to Scenic Walks and Wildlife

Aywick Shop also serves as the starting point for the popular Circular Ness of Queyon walk, a moderate 6.5km trail offering stunning coastal views and opportunities to spot otters. This connection to the natural environment enhances the shop’s appeal to visitors interested in exploring Shetland’s rugged outdoors. The proximity to such scenic routes makes it an ideal stop for refreshments and supplies before or after a hike.

Character and Atmosphere

Stepping inside Aywick Shop, visitors are often struck by the shop’s surprising size and the welcoming, almost labyrinthine layout that invites exploration. The atmosphere is casual and friendly, reflecting the warmth of the local community. The shop’s interior is practical yet charming, with shelves stocked to meet a wide range of needs, embodying the resourcefulness characteristic of island living.

Community and Connectivity

Beyond its commercial function, Aywick Shop plays a key role in connecting East Yell’s residents to the wider Shetland archipelago and beyond. It supports local livelihoods by stocking regional products and acts as a point of contact for information and social interaction. Its presence is integral to sustaining the remote community’s quality of life.

Essential Services and Accessibility

While primarily a general store and supermarket, Aywick Shop’s location near other community services like the East Yell Post Office enhances its importance. The shop’s accessibility, with regular opening hours throughout the week, ensures that even in a remote setting, residents and visitors have reliable access to essential goods and friendly service.

Evendo Review Centre

Reviews from Google
By star rating

Guest reviews

Best time to go

Quietest: Jan, Feb & Dec · before 6am or at 8pm

How busy it gets, month by month Estimated
  1. Jan: 22% of the busiest month, one of the quietest
  2. Feb: 22% of the busiest month, one of the quietest
  3. Mar: 33% of the busiest month
  4. Apr: 44% of the busiest month
  5. May: 67% of the busiest month
  6. Jun: 89% of the busiest month
  7. Jul: 100% of the busiest month
  8. Aug: 100% of the busiest month
  9. Sep: 78% of the busiest month
  10. Oct: 56% of the busiest month
  11. Nov: 33% of the busiest month
  12. Dec: 22% of the busiest month, one of the quietest
How busy it gets, hour by hour Estimated
  1. 12am: 13% of the busiest hour, one of the quietest
  2. 5am: 13% of the busiest hour, one of the quietest
  3. 6am: 25% of the busiest hour
  4. 7am: 38% of the busiest hour
  5. 8am: 88% of the busiest hour
  6. 9am: 100% of the busiest hour
  7. 10am: 100% of the busiest hour
  8. 11am: 88% of the busiest hour
  9. 12pm: 75% of the busiest hour
  10. 1pm: 75% of the busiest hour
  11. 2pm: 63% of the busiest hour
  12. 3pm: 63% of the busiest hour
  13. 4pm: 50% of the busiest hour
  14. 5pm: 50% of the busiest hour
  15. 6pm: 38% of the busiest hour
  16. 7pm: 25% of the busiest hour
  17. 8pm: 13% of the busiest hour, one of the quietest
  18. 9pm: 13% of the busiest hour
  19. 10pm: 13% of the busiest hour
  20. 11pm: 13% of the busiest hour

Busy times are Evendo estimates for a typical year, to help you plan. Actual crowds vary with events, school holidays and the weather.

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