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Discover the Enchantment of Magic Alley

Experience the wonder of Magic Alley in Stratford-upon-Avon, where magic and storytelling come alive in a captivating tourist attraction.

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Magic Alley in Stratford-upon-Avon is a captivating tourist attraction that immerses visitors in a world of magic and whimsy. With its unique charm and interactive experiences, this destination promises a delightful adventure for all ages.

A brief summary to Magic Alley

  • Monday 10 am-5 pm
  • Tuesday 10 am-5 pm
  • Wednesday 10 am-5 pm
  • Thursday 10 am-5 pm
  • Friday 10 am-5 pm
  • Saturday 10 am-5 pm
  • Sunday 10 am-5 pm

Local tips

  • Visit during weekdays to avoid crowds for a more intimate experience.
  • Check for special events or workshops that may be happening during your visit.
  • Allow extra time to explore all the interactive exhibits and take photos.
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Getting There

  • Walking

    If you are starting from the Shakespeare's Birthplace, head southwest on Henley Street towards Meer Street. Continue straight onto Wood Street, then turn left onto High Street. Follow High Street until you reach the junction with Bridge Street. Turn right onto Bridge Street, and then take a left onto Sheep Street. Continue walking straight until you reach the entrance of Bell Court on your right. Enter Bell Court, and Magic Alley is located on the 1st floor.

  • Walking

    From the Royal Shakespeare Theatre, exit onto the River Avon and walk north along the riverbank. You will reach the footbridge; cross the bridge and continue onto Waterside. Turn right onto Bridge Street, then left onto Sheep Street. Walk straight ahead until you see Bell Court on your right. Go into Bell Court and ascend to the 1st floor to find Magic Alley.

  • Walking

    Starting from the Stratford-upon-Avon train station, exit the station and head southwest on Station Road. Continue walking until you reach the roundabout, then take the second exit onto the A3400. Follow this road until you reach the junction with Bridge Street. Turn left onto Bridge Street, and then take a right onto Sheep Street. Bell Court will be on your left; enter the court and go up to the 1st floor for Magic Alley.

Unlock the Best of Magic Alley

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Discover more about Magic Alley

Nestled in the heart of Stratford-upon-Avon, Magic Alley beckons with its enchanting ambiance and intriguing narrative. As a must-visit tourist attraction, it offers an immersive experience that transports visitors into a realm of magic and fantasy. The moment you step inside, you'll be greeted by a whimsical world filled with wondrous sights, including spellbinding displays and interactive exhibits that inspire curiosity and creativity. It's a place where the extraordinary comes to life, making it an ideal destination for families, friends, and solo travelers alike. Within Magic Alley, guests can explore various themed areas that celebrate the art of magic and storytelling. Each corner holds surprises, inviting you to engage with the fantastical elements that are artfully crafted to spark your imagination. Whether you're browsing through magical artifacts, listening to captivating tales, or participating in interactive activities, there's something here for everyone. The charm of this attraction lies not only in its visual appeal but also in its ability to transport you to a different world, one where magic feels real and imagination knows no bounds. The friendly staff is always on hand to enhance your experience, offering insights into the magic behind the displays and sharing tales that enrich your visit. Open daily from 10 AM to 5 PM, Magic Alley ensures that you have ample time to explore its many wonders. So, whether you're visiting Stratford-upon-Avon for a day or a longer stay, make sure to include Magic Alley on your itinerary for a truly unforgettable experience.

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