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Unveil the Enchantment of Magic Alley in Stratford-upon-Avon

Discover the whimsical wonders of Magic Alley, a must-visit tourist attraction in Stratford-upon-Avon that brings fantasy to life.

4.5

Magic Alley is a delightful tourist attraction nestled in the heart of Stratford-upon-Avon, celebrating the enchanting world of magic and whimsy. As you step inside, you're greeted by a captivating ambiance that beckons both young and old to explore the wonders that lie within. The alleyway is lined with intricate displays, each more mesmerizing than the last, showcasing the art of magic and the rich history of storytelling. Visitors can lose themselves in the beautifully themed rooms that invite exploration, from mystical artifacts to interactive exhibits that bring the magic to life. The experience at Magic Alley is not just about observing; it's about engaging your senses and participating in the magic. You’ll find opportunities to immerse yourself in the storytelling tradition, making it an ideal spot for families and friends to create lasting memories together. The charming decor and enchanting atmosphere are complemented by the friendly staff, who are eager to share tales of magic and adventure. Additionally, the venue often hosts special events and workshops, allowing visitors to delve deeper into the world of magic. Whether you're looking to purchase a unique souvenir or simply enjoy the whimsical surroundings, Magic Alley promises a memorable experience. Perfect for a leisurely afternoon or a fun-filled day, this attraction is a gem in Stratford-upon-Avon that should not be missed.

Local tips

  • Visit during weekdays to avoid large crowds and have a more intimate experience.
  • Check the website for any special events or themed days to enhance your visit.
  • Don't forget to take plenty of photos; the displays are incredibly photogenic.
  • Allow at least an hour to explore the entire attraction fully.
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A brief summary to Magic Alley

  • Monday 10 am-5 pm
  • Tuesday 10 am-5 pm
  • Wednesday 10 am-5 pm
  • Thursday 10 am-5 pm
  • Friday 10 am-5 pm
  • Saturday 10 am-5 pm
  • Sunday 10 am-5 pm

Getting There

  • Walking

    If you are starting from the Shakespeare's Birthplace, head southwest on Henley Street towards Meer Street. Continue straight onto Wood Street, then turn left onto High Street. Follow High Street until you reach the junction with Bridge Street. Turn right onto Bridge Street, and then take a left onto Sheep Street. Continue walking straight until you reach the entrance of Bell Court on your right. Enter Bell Court, and Magic Alley is located on the 1st floor.

  • Walking

    From the Royal Shakespeare Theatre, exit onto the River Avon and walk north along the riverbank. You will reach the footbridge; cross the bridge and continue onto Waterside. Turn right onto Bridge Street, then left onto Sheep Street. Walk straight ahead until you see Bell Court on your right. Go into Bell Court and ascend to the 1st floor to find Magic Alley.

  • Walking

    Starting from the Stratford-upon-Avon train station, exit the station and head southwest on Station Road. Continue walking until you reach the roundabout, then take the second exit onto the A3400. Follow this road until you reach the junction with Bridge Street. Turn left onto Bridge Street, and then take a right onto Sheep Street. Bell Court will be on your left; enter the court and go up to the 1st floor for Magic Alley.

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