Stratford Waterside Market

A Riverside Market with Artisan Flair

Stratford Waterside Market, commonly referred to as the Waterside Upmarket, is a premier Sunday market nestled beside the River Avon in Stratford-upon-Avon. This market is celebrated for its lively atmosphere and the eclectic mix of stalls that line the pedestrianized waterside area. Visitors can explore a treasure trove of local crafts, designer jewellery, vintage clothing, wooden toys, and original artworks. The market’s location by the river offers a scenic backdrop that enhances the shopping experience, blending natural beauty with vibrant commerce.

History and Market Evolution

Stratford-upon-Avon has a rich market heritage dating back to the 16th century when King Edward VI granted the town a charter to hold weekly markets and annual fairs. Over centuries, the town’s markets evolved to meet changing demands, with the Waterside Market emerging as a contemporary hub for local makers and artisan traders. Today, it continues the tradition of serving as a community gathering place where unique products and local culture thrive alongside the town’s theatrical heritage.

Market Offerings and Atmosphere

The market hosts over 90 stalls featuring a wide variety of goods including handcrafted gifts, rare vintage finds, artisanal foods, and street food options. The quality and uniqueness of the products set this market apart, attracting shoppers looking for something special beyond the typical high street fare. Occasional street entertainers and characters add to the lively and family-friendly ambiance, making it an engaging destination for all ages.

Seasonal and Special Events

Operating primarily on Sundays from March through December, the Waterside Market also opens on Bank Holiday Mondays and hosts special events such as Christmas markets in late November and early December. These festive occasions bring additional charm with seasonal treats and themed stalls, enhancing the community spirit and providing memorable shopping experiences during the holidays.

Setting and Accessibility

Situated in a pedestrianized zone along the river, the market is easily accessible and generally flat, making it suitable for visitors with strollers or mobility aids. The waterside location not only provides iconic views of the River Avon but also places shoppers near Stratford’s cultural landmarks, including the Royal Shakespeare Theatre, enriching the visit with a blend of retail and cultural exploration.

Community and Local Impact

The Waterside Market supports local artisans, producers, and small businesses, fostering a sustainable and community-focused shopping environment. It encourages visitors to engage with local culture and craftsmanship, contributing to Stratford-upon-Avon’s vibrant economy and cultural landscape. The market’s ongoing popularity reflects its role as both a commercial and social hub within this historic town.