The Parade, Wiltshire Travel Guide

3.7 (4528)

Swindon's central shopping destination with diverse stores, cafes, and easy access to transport hubs for a complete retail experience.

The Parade is a central shopping destination in Swindon, offering a diverse range of retail stores, coffee shops, and eateries. Located near the bus station and a short walk from the train station, it provides convenient access to popular fashion, beauty, and technology brands, alongside places to relax and refresh during your shopping trip.

A brief summary to The Parade

The Parade, Swindon, SN1 1BB, GB
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Duration: 1 to 4 hours
Mid ranged
Outdoor
Mobile reception: 4 out of 5

Monday 7 am-10 pm
Tuesday 7 am-10 pm
Wednesday 7 am-10 pm
Thursday 7 am-10 pm
Friday 7 am-10 pm
Saturday 7 am-10 pm
Sunday 11 am-5 pm

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring The Parade.

Visit early in the day to enjoy quieter shopping and freshly brewed coffee at one of the many cafes.
Take advantage of the nearby bus and train stations for easy access without parking concerns.
Explore the variety of fashion and beauty stores to find popular high street brands alongside local shops.
Plan your visit on weekdays or Saturdays for extended shopping hours until 10pm.

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Other nearby places you may find interesting

The closest places of the same kind, if this one is not quite what you had in mind.

The Henge Shop

National Trust shop

The Gift Box

The Wiltshire Gift Co

Wadswick Country Store

Explore The Parade on the Map

A handpicked selection of must-see spots near The Parade, mapped for you.

Getting There

Bus

Swindon Bus Station is located adjacent to The Parade, with frequent services connecting the shopping centre to the wider town and surrounding areas. Travel times vary by route but typically range from 10 to 30 minutes. Tickets cost approximately £2 to £5 depending on distance. Note that bus schedules may vary on weekends and holidays.
Train

Swindon Train Station is about a 5-minute walk from The Parade, providing regular rail services to London, Bristol, and other destinations. Journey times to London start at around 55 minutes. Train tickets vary widely in price depending on advance booking and time of travel.
Car

Driving to The Parade is possible with several nearby parking options including multi-storey car parks. Parking fees typically range from £1.50 to £3 per hour. Be aware that the town centre can be busy during peak shopping times, and some parking areas may fill quickly.
Walking

For visitors staying nearby, walking to The Parade is straightforward via pedestrian-friendly streets. Walking times from central hotels or nearby neighbourhoods range from 10 to 20 minutes on mostly flat terrain, suitable for all fitness levels.

For the on-the-go comforts that matter to you

Restrooms
Drink Options
Food Options
Seating Areas
Trash Bins
Information Boards

Discover more about The Parade

A Bustling Retail Hub in Swindon

The Parade stands as one of Swindon's key shopping areas, centrally located with easy access to public transport. It hosts a variety of well-known retail outlets including fashion stores, beauty shops, and technology retailers. The shopping centre's proximity to the bus station and train station makes it a convenient stop for both locals and visitors exploring Swindon's town centre.

Diverse Shopping and Dining Options

Within The Parade, shoppers can find everything from high street fashion brands to specialty stores. Coffee shops and eateries are plentiful, providing ideal spots for a break or casual meet-up. From freshly brewed coffee to quick bites, these venues complement the retail experience and add to the centre’s lively atmosphere.

Community and Convenience

The Parade is not just a shopping centre but a social space where people gather. Benches and trees scattered around offer places to rest, enhancing the welcoming environment. Its clean and well-maintained setting contributes to a pleasant shopping experience, making it a favored spot in Swindon’s urban landscape.

Retail Variety and Accessibility

Shoppers will appreciate the variety of stores, including popular names like River Island, Superdrug, and Topshop, alongside local outlets. The centre’s layout is straightforward, facilitating easy navigation through its many shops. Accessibility is enhanced by nearby public transport links and pedestrian-friendly surroundings.

After Shopping: Entertainment and More

Beyond shopping, The Parade’s location near other town centre attractions means visitors can easily extend their visit to include dining, entertainment, or cultural activities. The vibrant area surrounding The Parade offers additional options such as cinemas and local events, making it a well-rounded destination.

Seasonal and Daily Rhythms

The Parade operates long hours from early morning until late evening on weekdays and Saturdays, with shorter hours on Sundays, catering to a wide range of schedules. This flexibility supports both early shoppers and those who prefer evening visits, ensuring the centre remains a dynamic part of Swindon’s retail scene throughout the year.