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The Iconic Dr. Pepper Sign: A Taste of Roanoke's History

Discover the historic Dr. Pepper Sign in Roanoke, VA - a vibrant symbol of nostalgia and community spirit in the heart of downtown.

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The Dr. Pepper Sign in Roanoke, Virginia, is a beloved historical landmark that embodies the spirit of the city. This vibrant sign has become a symbol of local pride and nostalgia, drawing visitors eager to capture its charm and history. Nestled in Downtown Roanoke, it offers a perfect backdrop for photos and a reminder of the city’s rich heritage related to the iconic soft drink. As you explore the area, take a moment to appreciate this significant piece of Americana and the stories it holds.

A brief summary to Dr. Pepper Sign

  • Roanoke, Downtown Roanoke, Virginia, 24011, US

Local tips

  • Visit during the evening to see the sign illuminated for a magical photo opportunity.
  • Combine your visit with a stroll through downtown Roanoke to enjoy local shops and eateries.
  • Check for local events happening near the sign to enhance your visit experience.
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Getting There

  • Walking

    If you are starting from the Roanoke City Market, walk southeast on Market Street towards Church Avenue SE. Turn right onto Church Avenue SE, and continue walking for about four blocks until you reach 1st Street SW. Turn left onto 1st Street SW and walk straight. You will soon see the Dr. Pepper Sign located on the side of a building at the intersection of 1st Street SW and Campbell Avenue SW in Downtown Roanoke.

  • Public Transit (Bus)

    From the Roanoke Civic Center, catch the Valley Metro Bus Route 22 towards Tanglewood. Get off at the Campbell Avenue and 1st Street stop (approximately a 15-minute ride). From there, walk east on Campbell Avenue for one block, then turn left onto 1st Street SW. The Dr. Pepper Sign will be visible on your right.

  • Biking

    If you have access to a bike, start from the Greenway Trailhead near Mill Mountain Park. Head west on the Greenway until you reach the intersection with 2nd Street SW. Turn left onto 2nd Street SW and continue straight. Merge onto Campbell Avenue and then turn right onto 1st Street SW. The Dr. Pepper Sign will be on your left at the intersection with Campbell Avenue SW.

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Discover more about Dr. Pepper Sign

The Dr. Pepper Sign is a cherished historical landmark located in the heart of Roanoke, Virginia. This massive neon sign, which has stood the test of time, is not only a testament to the city’s rich history but also a symbol of the nostalgia associated with one of America’s favorite soft drinks. Originally erected in the mid-20th century, the sign has become an iconic feature of the downtown skyline, drawing tourists and locals alike who admire its vibrant colors and unique design. Many visitors come here to snap photos, making it a popular spot for social media enthusiasts looking to capture a piece of Roanoke’s charm. As you visit the Dr. Pepper Sign, take the time to explore the surrounding area, which is filled with quaint shops, delicious eateries, and local art galleries that showcase the creativity and culture of Roanoke. The sign is ideally situated near other attractions, making it a convenient stop on your journey through the city. While it may not be an interactive experience, the visual beauty and historical significance of the Dr. Pepper Sign offer a delightful glimpse into Roanoke’s past. Remember to visit in the evening when the sign lights up, casting a warm glow over the downtown area and creating a magical atmosphere that’s perfect for an evening stroll. In addition to its aesthetic appeal, the Dr. Pepper Sign also represents the community spirit of Roanoke. There are often local events and festivals celebrated in its vicinity, enhancing the experience of visiting this landmark. Whether you are a history buff, a fan of vintage Americana, or just passing through, the Dr. Pepper Sign is a must-see attraction that encapsulates the essence of Roanoke and its vibrant history.

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