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Experience the Iconic Dr. Pepper Sign in Roanoke

Discover the historic Dr. Pepper Sign in Roanoke, Virginia, a nostalgic landmark that showcases the city's unique heritage and vibrant culture.

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The Dr. Pepper Sign, located in the heart of Downtown Roanoke, Virginia, is a celebrated historical landmark that draws both locals and tourists alike. This iconic neon sign, which dates back to the mid-20th century, serves as a vibrant reminder of the area's rich history and its connection to the soft drink industry. Visitors are often captivated by the sign's retro charm, making it a popular backdrop for photographs and a must-see for those exploring the city's historical sites. As you approach the sign, you'll notice its bright colors and nostalgic design, which evoke a sense of the past and the local culture. The sign not only represents a beloved soft drink but also symbolizes the spirit of Roanoke itself. It's a place where you can pause, reflect, and appreciate the blend of history and modern life that characterizes this vibrant city. Take a moment to capture the perfect photo and soak in the atmosphere that surrounds this iconic landmark. For those interested in the history of Roanoke, the Dr. Pepper Sign is more than just a landmark; it's a piece of the community's story. It invites visitors to delve deeper into the local heritage and discover the unique narratives that shape this charming city. Make sure to include a visit to the Dr. Pepper Sign on your itinerary as you explore the hidden gems of Roanoke.

Local tips

  • Visit during sunset for stunning photo opportunities with the sign illuminated.
  • Check out nearby cafes and shops for a complete Roanoke experience.
  • Learn about the local history by visiting nearby museums after your stop at the sign.
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A brief summary to Dr. Pepper Sign

  • Roanoke, Downtown Roanoke, Virginia, 24011, US

Getting There

  • Walking

    If you are starting from the Roanoke City Market, walk southeast on Market Street towards Church Avenue SE. Turn right onto Church Avenue SE, and continue walking for about four blocks until you reach 1st Street SW. Turn left onto 1st Street SW and walk straight. You will soon see the Dr. Pepper Sign located on the side of a building at the intersection of 1st Street SW and Campbell Avenue SW in Downtown Roanoke.

  • Public Transit (Bus)

    From the Roanoke Civic Center, catch the Valley Metro Bus Route 22 towards Tanglewood. Get off at the Campbell Avenue and 1st Street stop (approximately a 15-minute ride). From there, walk east on Campbell Avenue for one block, then turn left onto 1st Street SW. The Dr. Pepper Sign will be visible on your right.

  • Biking

    If you have access to a bike, start from the Greenway Trailhead near Mill Mountain Park. Head west on the Greenway until you reach the intersection with 2nd Street SW. Turn left onto 2nd Street SW and continue straight. Merge onto Campbell Avenue and then turn right onto 1st Street SW. The Dr. Pepper Sign will be on your left at the intersection with Campbell Avenue SW.

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