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Prague Pilsner Urquell Experience with 3 Free Beer Tastings

Můstek, CZ
75% of travellers recommend this
Excellent (725 reviews)
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Free Cancellation up to before the experience starts (local time)

    Highlights

    • Immersive audioguide, video mapping, light shows, and projection
    • Taste our golden beer with our first brewmaster
    • Experience the brewing processes in the hot brewhouse and chilly cellars
    • Enjoy fun in our 360° game hall
    • Taste two more beers served by friendly tapsters
    • Duration 1-1.5 hours
    • Entrance ticket included
    • Three beer tastings
    • Skip-the-line tickets
    • Available in 8 languages
    • Wheelchair accessible

    Immerse yourself in the world of Pilsner Urquell, the world's first golden lager, with this captivating beer experience in Prague. Step into a heritage-protected building and be transported back in time through immersive technology that tells the exciting story of how this iconic beer was created. With professional voiceover, 3D sound, and video mapping, you'll feel like you're part of the brewing process. Taste three different beers and witness tapster shows that will leave you in awe. Explore our 360° game hall and discover the importance of foam in each Czech beer pour. Then, head upstairs to our Beer Hall for more tastings and entertainment. Don't forget to visit our brand shop, where you can take home a personalized hand-engraved beer mug or a bottle of Pilsner Urquell with your name on it. This 90-minute experience is a must for any beer lover or those curious about Czech beer and culture.

    At a Glance

    • Free cancellation
    • 1 hours
    • Instant Confirmation
    • Available in Italian, German, Japanese, Spanish; Castilian, Mandarin Chinese, , English, French, Polish, Korean, Czech
    • Wheelchair accessible
    • Mobile voucher
    • Audio guide
    • Family friendly

    Featured Reviews

    Excellent (725 reviews)
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    Viator
    Compass40204936960
    Aug 24
    This experience is likened to the Heineken Experience in Amsterdam, these are on par with how interesting the self guided tour was along with the beauty of the building. The contemporary design was very appealing. All beer is made roughly with the same process but the story telling and the aesthetics of the experience was top notch. This allows the whole story to be told in a really engaging way. The beer tasting session was great and the fresh beer was delicious. Highly recommended for anyone who will give it a taste. One thing though, the gift shop may be a bit on the expensive side but the tour was well worth the money.
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    Viator
    JayToner
    Aug 24
    We quite enjoyed this tour. The way it is laid out is cool and the use of headsets that automatically pick up where you are and tell you the relevant information is very well done. Friendly staff, and not too packed with people.
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    Viator
    alliebferguson
    Aug 24
    I went solo as something to do in Prague, and I had a great time! You do the self-paced tour by yourself and then do a tasting with whoever is around you. I then spent almost 2 hours in the beer hall. The beer is some of the best I’ve had so far.
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    Viator
    Robyn H
    Aug 24
    After reading so many good reviews we were really looking forward to this during our visit to Prague however we felt that the price for this experience was way too high for what you get. The experience was very short and not overly enjoyable.
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    Viator
    zo_p681
    Aug 24
    We learnt so much during this experience about the history of beer and Pilsner Urquell in Prague! The experience begins with an amazing tour with combines animations, sculptures and audio to take you through the history of the Pilsner. Along the way you are treated to a Pilsner Urquell and learn about its different servings and what makes its foam so special. You also get two beers at the end in their Beer Hall upstairs and 10% off in the gift shop! Best tasting beer we’ve had in Prague/ever!! Would highly recommend…provided you like beer!
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    Prague Pilsner Urquell Experience with 3 Free Beer Tastings

    Experience the rich history of Pilsner Urquell with immersive technology and enjoy three tastings in the heart of Prague.

    Included

    • inclusion
      Entrance ticket to the immersive exposition
    • inclusion
      Optional non-alcoholic beverages
    • inclusion
      Skip-the-line tickets
    • inclusion
      Smell, taste, music, projection, heat, cold, and much more
    • inclusion
      Three beer tastings and tapster shows
    • inclusion
      Headphones with professional voiceover and 3D sound

    Excluded

    • exclusion
      Food
    • exclusion
      Transport to/from the venue

    Meeting Point

    Meeting point

    28. října 377/13, 110 00 Můstek , Czechia

    End point

    End Point

    Meeting point

    28. října 377/13, 110 00 Můstek , Czechia

    End point

    What to expect

    1

    Pilsner Urquell: The Original Beer Experience

    Discover the story of Pilsner Urquell, the world's first golden lager that revolutionized the beer industry 180 years ago! In The Original Tour, we will transport you back in time through immersive audioguide, video mapping, light shows and projection to explain how the first pilsner beer was created. You will taste our golden beer while meeting our first brewmaster, and with your senses already stimulated, you will experience the brewing processes - our ingredients, the hot brewhouse, or chilly cellars! You will understand the importance of foam in each of the perfect Czech beer pours and, before leaving the storytelling floor, a lot of fun will be waiting for you in our 360° game hall. The tour continues in our iconic Beer Hall upstairs, where you can taste two more beers served by our friendly tapsters or participate in one of our shows! And if you visit our brand shop, you can take home a personalized hand-engraved beer mug or a bottled Pilsner Urquell with your name on it.

    Admission Admission Included

    The experience can be subject to change due to bad weather or unforseen circumstances. We always endeavour to give you the best possible experience.

    Additional Information

    • Additional information
      Alcoholic beverages is for 18 and above.
    • Additional information
      All areas and surfaces are wheelchair accessible
    • Additional information
      Infants and small children can ride in a pram or stroller
    • Additional information
      Public transportation options are available nearby
    • Additional information
      Service animals allowed
    • Additional information
      Suitable for all physical fitness levels
    • Additional information
      Transportation options are wheelchair accessible
    • Additional information
      Wheelchair accessible
    Provided by Pilsner Urquell: The Original Beer Experience

    What our experts say

    • icon
      Visit the brand shop for souvenirs
    • icon
      Check out nearby Wenceslas Square
    • icon
      Plan for a tapster show during your visit
    • icon
      Explore local eateries for Czech cuisine
    • icon
      Bring your ID for age verification

    Why Book with Evendo?

    More About this Experience

    Introduction

    Welcome to the Prague - Immersive Pilsner Urquell Beer Experience with 3 beers! This one-of-a-kind tour offers a fascinating journey into the world of Czech beer and culture. Set within a beautifully preserved 1902 heritage building on Wenceslas Square, this immersive experience combines cutting-edge technology with the rich history of Pilsner Urquell beer.

    What to expect?

    During this 90-minute tour, you'll be captivated by the story of Pilsner Urquell, the world's first golden lager that revolutionized the beer industry 180 years ago. Through immersive audio guides, video mapping, light shows, and projections, you'll be transported back in time to witness the creation of this iconic beer. You'll have a chance to taste the golden brew while meeting the first brewmaster, and experience the brewing processes firsthand – from the ingredients to the hot brewhouse and chilly cellars. The tour also includes a visit to the 360° game hall, ensuring a fun and interactive experience.

    Who is this for?

    This tour is a must-visit for beer lovers and those intrigued by the rich Czech beer culture. Whether you're a seasoned beer connoisseur or simply curious about the origins of Pilsner Urquell, this tour is designed to cater to everyone's interests. The immersive nature of the experience makes it suitable for individuals, couples, or even groups of friends looking for a unique and educational outing.

    Why book this?

    This immersive beer experience stands out as an extraordinary attraction in Prague. With state-of-the-art technology and engaging storytelling, it brings the history and brewing processes of Pilsner Urquell to life. The tour combines remarkable audiovisual effects, the opportunity to taste three delicious beers, and the chance to interact with experienced tapsters. It's not just a regular brewery visit, but an entire sensory journey that leaves a lasting impression and guarantees a memorable time in Prague.

    Good to know

    While on this tour, make sure to take advantage of the optional non-alcoholic beverages if you prefer. The tour duration is approximately 90 minutes, offering ample time to immerse yourself in the fascinating world of Pilsner Urquell. Additionally, the brand shop provides the perfect opportunity to take home a personalized hand-engraved beer mug or a bottled Pilsner Urquell with your name on it – a fantastic souvenir to commemorate your beer-filled adventure.

    Reviews

    Customers who have experienced the Prague - Immersive Pilsner Urquell Beer Experience rave about its unique and captivating nature. They praise the combination of technology, history, and beer tasting, highlighting how the tour truly transports you back in time. Visitors particularly enjoy the interactive elements and the knowledge shared by the friendly and skilled tapsters. Overall, guests leave with a deep appreciation for the history of Pilsner Urquell and a memorable experience in the heart of Prague.

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