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Souvenir City: A Gulf Shores Landmark

A Gulf Shores tradition since 1956, Souvenir City offers a wide array of souvenirs, beachwear, and unique gifts, all under the iconic shark's mouth.

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Souvenir City in Gulf Shores is more than just a souvenir shop; it's a family-owned business and a local icon that has been providing visitors and locals with an unforgettable shopping experience since 1956. Known for its quirky charm and the giant shark mouth entrance, it's a must-see destination for those seeking a memento of their Gulf Coast vacation.

A brief summary to Souvenir City

Local tips

  • Snap a photo with the iconic shark entrance; it's a must-do for any visitor.
  • Check out the homemade fudge; flavors change seasonally, but the classics are always available.
  • Look for unique, hand-painted hermit crab shells for a personalized souvenir.
  • Explore the wide selection of coastal decor to bring a piece of the Gulf Coast home with you.
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Getting There

  • Driving

    If driving from the Gulf Shores Public Beach area, head north on Gulf Shores Parkway (Highway 59). Souvenir City will be on your right, approximately 1.5 miles from the main beach area. Look for the large shark mouth entrance. Parking is available in the front and rear of the store. Parking is free, but can be limited during peak season.

  • Walking

    If you are staying along Gulf Shores Parkway, walking to Souvenir City is a viable option. From the Gulf Shores Public Beach, head north on the Parkway; it's approximately a 1.5-mile walk. Be mindful of traffic and use sidewalks where available. There are crosswalks at major intersections. The walk should take approximately 30 minutes. There are no costs associated with walking.

  • Ride Share

    Utilizing a ride-sharing service like Uber or Lyft is a convenient option. From Gulf Shores Public Beach, a ride to Souvenir City will typically cost between $8 and $15, depending on demand and traffic. Simply request a ride through the app and enter 'Souvenir City' as your destination. The driver will drop you off directly at the entrance.

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Discover more about Souvenir City

Souvenir City isn't just a store; it's a Gulf Shores institution, captivating visitors for generations with its unique blend of retail and roadside attraction charm. Founded in 1956 by Josie Weaver Weir as a small gift shop called The Anchor, it has evolved into the sprawling emporium it is today. In 1959, her son Clyde Weir took over and renamed it Souvenir City, inspired by a shop he saw during his honeymoon in Miami. Over the years, Souvenir City has become synonymous with Gulf Shores vacations. Its most recognizable feature is undoubtedly the massive shark mouth entrance, a later addition designed to draw attention when a competitor, Alvin's Island, opened nearby. The original shark, built in 1984, was a 50-foot-long creation that quickly became a beloved photo spot. After a devastating fire in 1996, the store was rebuilt with an even larger, 70-foot shark, solidifying its place as a Gulf Shores icon. Inside, Souvenir City is a treasure trove of coastal delights. Aisles are packed with everything from t-shirts and hats to seashells, home decor, and jewelry. Custom airbrush designs are a popular choice, allowing visitors to create personalized mementos. The store also offers a wide selection of beachwear, swimwear, and accessories, ensuring that shoppers are fully equipped for fun in the sun. For those with a sweet tooth, homemade fudge and other treats provide a delicious indulgence. Beyond the merchandise, Souvenir City offers a nostalgic atmosphere that harkens back to simpler times. The vintage charm and quirky displays create a sense of wonder and excitement, making shopping an enjoyable experience for the whole family. It's a place where memories are made, and traditions are upheld.

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