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Lo del Diego: A Maradona-Themed Experience in La Boca

Immerse yourself in the world of Diego Maradona at this thematic space in the heart of La Boca's colorful Caminito.

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Lo del Diego is a thematic space and gift shop in the heart of La Boca, Buenos Aires, dedicated to the legendary Diego Armando Maradona. Located on Caminito, it offers a polished and immersive experience for fans of 'El Diego,' with jerseys, memorabilia, and a cafe.

A brief summary to Lo del Diego

  • Av. Don Pedro de Mendoza 1859, C1169AAC, La Boca, Buenos Aires, AR
  • Visit website
  • Monday 10 am-8 pm
  • Tuesday 10 am-8 pm
  • Wednesday 10 am-8 pm
  • Thursday 10 am-8 pm
  • Friday 10 am-8 pm
  • Saturday 10 am-8 pm
  • Sunday 10 am-8 pm

Local tips

  • Visit during the day for a safe and lively experience in La Boca.
  • Combine your visit with a tour of La Bombonera, the Boca Juniors stadium, for a complete football experience.
  • Explore Caminito's colorful streets and enjoy tango performances while in the area.
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Getting There

  • Public Transport

    From downtown Buenos Aires, take bus 152 to its final stop near La Boca. From there, walk two blocks to reach Caminito and Lo del Diego. A Sube card is required for public transport; the fare is approximately ARS 25-28.

  • Taxi/Ride-Share

    Taxis and ride-sharing services like Uber and Cabify are readily available in Buenos Aires. A taxi from the Obelisco to La Boca costs approximately ARS 24486 during the day. Be sure the driver turns on the meter. Uber/Cabify may be cheaper depending on demand.

  • Walking

    If you are in San Telmo, you can walk to La Boca, though it's recommended to stay on the main tourist routes. From Plaza de Mayo, walk south along Avenida Paseo Colón, then east on Avenida Almirante Brown. The walk is approximately 3.6 km and takes about 45 minutes.

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Discover more about Lo del Diego

Lo del Diego is more than just a store; it's a vibrant homage to one of the greatest football players of all time, Diego Armando Maradona. Situated in the colorful Caminito of La Boca, this thematic space celebrates the life and legacy of 'El Diego' with an array of memorabilia, including jerseys from his various teams, magnets, and other keepsakes. While some may find it a bit 'cheesy,' as it leans heavily into the commercial aspect of Maradona's fame, it offers a clean and well-presented experience compared to some of the more 'rough around the edges' establishments in the area. It's a place where fans can immerse themselves in the world of Maradona, reliving his iconic moments and celebrating his contributions to football. Whether you're a die-hard fan or simply curious about the cultural phenomenon that is Diego Maradona, Lo del Diego provides a unique glimpse into the passion and adoration he inspired. It's a place to feel closer to the legend, surrounded by the spirit of La Boca and the vibrant energy of Argentine football.

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