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The Iconic Ushuaia Sign: A Must-Visit Landmark

Discover the southernmost city in the world at Letrero Ushuaia, where stunning landscapes meet rich cultural heritage.

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Nestled in the breathtaking Tierra del Fuego Province, the Letrero Ushuaia stands as a symbol of adventure and a gateway to the Southern Ocean. As the southernmost city in the world, Ushuaia is not only known for its stunning landscapes but also for the remarkable experiences it offers to travelers. The iconic sign is a must-see landmark, attracting tourists from around the globe who wish to capture the moment and create lasting memories. Visitors are greeted by panoramic views of the surrounding mountains and the Beagle Channel, making it an ideal spot for photography enthusiasts and nature lovers alike. The vibrant colors of the sign juxtaposed against the natural beauty of the landscape create a striking visual that perfectly encapsulates the adventurous spirit of this unique location. Here, travelers can also explore the rich cultural heritage of Ushuaia, with its intriguing history linked to maritime exploration and indigenous peoples. The area surrounding the sign is not only picturesque but also offers various amenities for tourists, including cafes and local shops. Whether you're looking to grab a warm drink, shop for souvenirs, or simply enjoy the views, the Letrero Ushuaia is an unforgettable stop on your journey through this enchanting part of Argentina. The welcoming atmosphere and breathtaking scenery will leave visitors with a sense of connection to this remarkable land.

Local tips

  • Visit early in the morning for fewer crowds and the best lighting for photos.
  • Wear comfortable shoes as the area has some uneven terrain.
  • Don't forget to check out nearby attractions like the Maritime Museum and the End of the World Museum.
  • Bring a light jacket, as the weather can change quickly in Ushuaia.
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A brief summary to Letrero Ushuaia

  • Ushuaia, Tierra del Fuego Province, AR
  • Monday 12 am-12 am
  • Tuesday 12 am-12 am
  • Wednesday 12 am-12 am
  • Thursday 12 am-12 am
  • Friday 12 am-12 am
  • Saturday 12 am-12 am
  • Sunday 12 am-12 am

Getting There

  • Car

    If you are driving from the center of Ushuaia, head west on Av. San Martín. Continue straight as it turns into Av. Maipú, then take a left onto Av. Héroes de Malvinas. Follow this road until you reach the junction with Ruta Nacional 3. Turn right onto Ruta Nacional 3 and drive approximately 10 kilometers. Look for signs indicating Letrero Ushuaia, which will be on the right side of the road. There is no entrance fee, but ensure your car is in good condition as the roads can be rough.

  • Public Transportation

    To reach Letrero Ushuaia by public transport, take a bus from the Ushuaia bus terminal that heads towards Punta Arenas or Tolhuin. Make sure to ask the driver to drop you off at Letrero Ushuaia, which is a popular stop. The bus ride takes about 30-40 minutes, and the fare is typically between 200-300 ARS. Be aware that buses may not run frequently, so check the schedule in advance.

  • Taxi

    You can also take a taxi from Ushuaia directly to Letrero Ushuaia. This is the most convenient option if you are traveling in a group or with luggage. The trip will take approximately 20 minutes and cost around 1,500-2,000 ARS depending on traffic and time of day. Make sure to agree on the fare with the driver before starting your journey.

  • Walking (if nearby)

    If you are staying nearby, you can reach Letrero Ushuaia on foot. Follow Av. Maipú westwards, then connect with Ruta Nacional 3. The distance is about 4 kilometers from the city center, which should take roughly 50-60 minutes of walking. Be sure to wear comfortable shoes and stay on the designated pathways for safety.

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