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Heart of The Reef Sign: Gateway to the Great Barrier Reef

Your starting point for exploring the breathtaking Great Barrier Reef and Whitsunday Islands from beautiful Airlie Beach.

The Heart of The Reef Sign, located on Shute Harbour Rd in Airlie Beach, Queensland, serves as a welcoming landmark for tourists ready to explore the wonders of the Great Barrier Reef. It's a popular photo spot and a starting point for various reef tours and activities.

A brief summary to Heart of The Reef Sign

  • 277 Shute Harbour Rd, Airlie Beach, Queensland, 4802, AU
  • Monday 12 am-12 am
  • Tuesday 12 am-12 am
  • Wednesday 12 am-12 am
  • Thursday 12 am-12 am
  • Friday 12 am-12 am
  • Saturday 12 am-12 am
  • Sunday 12 am-12 am

Local tips

  • Snap a photo with the Heart of The Reef Sign to commemorate the start of your Whitsunday adventure.
  • Check out the nearby tour operators for snorkeling, diving, and scenic flights to the Great Barrier Reef.
  • Explore the cafes and shops around the sign for a taste of local culture and cuisine.
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Getting There

  • Walking

    From the main street of Airlie Beach, walk east on Shute Harbour Road for about 1.5 kilometers. You'll pass shops, cafes, and the Whitsunday Shopping Centre. The Heart of The Reef Sign will be on your left at 277 Shute Harbour Road.

  • Public Transport

    Take the local bus (route 860) from Airlie Beach Central towards Shute Harbour. The bus ride takes approximately 14 minutes. Get off at the bus stop near Whitsunday Dr on Shute Harbour Road. The Heart of The Reef Sign is a short walk from the bus stop. As of July 2025, the fare is $0.50 AUD per trip.

  • Taxi/Ride-Share

    A taxi or ride-share from Airlie Beach to the Heart of The Reef Sign takes about 10 minutes. Expect to pay between $18 and $40 AUD. Metered taxi fares in Airlie Beach include a base fee of $4.60 AUD plus $2.80 AUD per kilometer.

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Discover more about Heart of The Reef Sign

The Heart of The Reef Sign is more than just a marker; it's a symbol of the adventures that await in the Whitsundays. Situated in Airlie Beach, the sign provides stunning views of turquoise waters and lush landscapes, setting the stage for an unforgettable experience. It's a prime location for capturing memorable photos before embarking on reef excursions. The sign is strategically located near tour operators, offering convenient access to snorkeling, diving, and boat trips to the Great Barrier Reef. Whether you're an experienced diver or a first-time snorkeler, this is where your journey into the underwater marvels begins. The surrounding area is vibrant, with cafes, shops, and other local attractions, making it an ideal place to start your day. The Heart Reef itself, a naturally formed heart-shaped coral reef, was discovered in 1975 and has since become an iconic symbol of the Whitsundays. While swimming and snorkeling are prohibited at the actual Heart Reef to preserve its pristine condition, aerial tours offer breathtaking views. These tours often become the backdrop for romantic gestures, including marriage proposals. The Heart of The Reef Sign in Airlie Beach is the perfect prelude to experiencing this natural wonder.

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