Experience Tirol, Wipptal Travel Guide

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Discover Tyrol's soul through immersive VR, holograms, and 360° projections in the heart of Innsbruck. A unique journey through history and culture.

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Experience Tirol

Experience Tirol is an immersive, interactive museum in Innsbruck that uses cutting-edge technology to showcase the history, culture, and natural beauty of Tyrol. Through VR stations, holograms, and a 360-degree projection room, visitors embark on a captivating journey through the region's past and present.

A brief summary to Experience Tirol

Maria-Theresien-Straße 31/2. OG, Innsbruck, Innenstadt, 6020, AT
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Monday 9 am-7 pm
Tuesday 9 am-7 pm
Wednesday 9 am-7 pm
Thursday 9 am-7 pm
Friday 9 am-7 pm
Saturday 9 am-6 pm
Sunday 10 am-5 pm

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring Experience Tirol.

Book your tickets online, especially on weekends, to secure your spot, as tours have limited capacity.
Arrive 15 minutes before your tour starts to allow time for check-in.
The experience is available in German, English, and Italian, with headphones provided for non-German speakers.

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Other nearby places you may find interesting

The closest places of the same kind, if this one is not quite what you had in mind.

Burg Hasegg / Münze Hall in Tirol

Mühlendorf Gschnitz

Hängebrücke Schloss Matrei-Trautson

Obernberger See

Sarnthein Wasserfall

Explore Experience Tirol on the Map

A handpicked selection of must-see spots near Experience Tirol, mapped for you.

Getting There

Walking

Experience Tirol is located at Maria-Theresien-Straße 31, in the Kaufhaus Tyrol shopping center. From Innsbruck's main train station (Hauptbahnhof), walk south along Maria-Theresien-Straße for approximately 15 minutes. The museum will be on your right. No costs are associated with walking.
Public Transport

Experience Tirol is easily accessible via Innsbruck's efficient public transport system. Take tram lines 1, 3, 6, or STB to the 'Maria-Theresien-Straße' or 'Anichstraße/Rathausgalerien' stop. The museum is a short walk from either stop. A single ticket within Innsbruck costs €3.20. Consider purchasing a 24-hour ticket for €7.00 if you plan to use public transport extensively.
Taxi

Taxis are readily available throughout Innsbruck. A taxi from the main train station to Experience Tirol will take approximately 5 minutes. The base fare for a taxi is approximately €7.10, with a per-kilometer charge of €2. Expect to pay around €15 for the ride.

Discover more about Experience Tirol

Experience Tirol offers a unique and engaging way to discover the heart and soul of Tyrol. Located in the Kaufhaus Tyrol shopping center on Maria-Theresien-Straße, this attraction uses state-of-the-art media technology to bring the region's history, traditions, art, nature, and sports to life.The experience unfolds across five distinct rooms, each featuring a blend of narrative design and advanced multimedia. Visitors can explore virtual reality recreations of historical events and scenic vistas, witness holograms of iconic figures, and immerse themselves in artistic projections that capture the essence of Tyrol. The tour takes you up a glacier to Ötzi, and on a carriage ride through medieval Innsbruck you sit next to none other than Emperor Maximilian I, and further on you will float over the battlefields of the Tyrolean freedom fights in the year 1809.Experience Tirol is designed to captivate a broad audience, from tourists and locals to school groups, offering an unforgettable and educational experience for all ages. The attraction is open daily, with tours starting every 20 minutes and accommodating up to 30 people.