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Welcome to Cartel de Bienvenida: A Cultural Icon in Santa Cruz de la Sierra

Discover the vibrant spirit of Santa Cruz de la Sierra at the iconic Cartel de Bienvenida, a must-see for every traveler.

A brief summary to Cartel de Bienvenida

  • 7RMQ+G7G, Santa Cruz de la Sierra, Distrito Municipal 5, BO

The Cartel de Bienvenida stands as a vibrant emblem of Santa Cruz de la Sierra, welcoming visitors with its colorful design and lively atmosphere. This iconic sign is not just a mere attraction; it embodies the spirit of the city, representing the warmth and hospitality of its people. Positioned strategically, it offers a perfect backdrop for photos, making it a must-visit for anyone looking to capture the essence of their journey in Bolivia. As you approach the Cartel, you're greeted by the lively energy of the surrounding area. The bustling streets are filled with local vendors, artists, and friendly locals eager to share their stories. This cultural hotspot is an ideal starting point for tourists, providing easy access to nearby attractions, shops, and eateries that showcase the rich heritage and culinary delights of Santa Cruz. Visiting the Cartel de Bienvenida is more than just a photo op; it’s an invitation to immerse yourself in the local culture. Take some time to explore the nearby parks, indulge in street food, or simply soak in the vibrant atmosphere. Whether you’re traveling solo, with family, or friends, this landmark offers a unique glimpse into the heart of Santa Cruz de la Sierra, making it a memorable highlight of your visit.

Local tips

  • Visit early in the morning for the best light for photography.
  • Engage with local vendors for authentic souvenirs.
  • Take a stroll around the area to discover hidden gems and local eateries.
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Experience Cartel de Bienvenida

Getting There

  • Car

    If you are driving from central Santa Cruz de la Sierra, head southeast on Avenida San Martín towards Avenida Brasil. Merge onto Avenida Virgen de Cotoca and follow the signs for the Santa Cruz Lowlands. Continue on this road until you reach the intersection with Avenida Piraí. Take the ramp onto Avenida Piraí and follow it south. After approximately 15 kilometers, you will see signs leading to the Cartel de Bienvenida. Look for the coordinates 7RMQ+G7G, which will guide you directly to the location.

  • Public Transportation

    To reach Cartel de Bienvenida via public transportation, start at the Main Bus Terminal in Santa Cruz de la Sierra. Look for buses heading towards the Santa Cruz Lowlands or specifically to the nearby areas like Cotoca. The fare is usually around 5-10 Bolivianos. Inform the bus driver that you want to get off near the Cartel de Bienvenida. Once you arrive, you may need to walk about 1 kilometer to reach the exact location at the coordinates 7RMQ+G7G.

  • Taxi or Rideshare

    For a more direct route, you can book a taxi or use a rideshare app like Uber. Simply enter the coordinates 7RMQ+G7G as your destination. The fare will vary based on your starting location, but expect to pay between 30-50 Bolivianos for a ride from central Santa Cruz de la Sierra. This option is convenient if you're traveling with luggage or prefer a more comfortable journey.

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