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Placa Bem-Vindo a Jeri: The Gateway to Paradise

The iconic welcome sign to Jericoacoara, marking the start of your unforgettable Brazilian beach and dune adventure.

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The 'Welcome to Jeri' sign marks the entrance to the unique and stunning Jericoacoara, a Brazilian village famous for its beaches, dunes, and relaxed atmosphere. It's more than just a sign; it's the starting point for adventures and a symbol of arrival in this coastal paradise.

A brief summary to Placa bem-vindo a Jeri

  • R. dos Coqueiros, 350, Jijoca de Jericoacoara, Ceará, 62598-000, BR
  • Monday 12 am-12 am
  • Tuesday 12 am-12 am
  • Wednesday 12 am-12 am
  • Thursday 12 am-12 am
  • Friday 12 am-12 am
  • Saturday 12 am-12 am
  • Sunday 12 am-12 am

Local tips

  • Snap a photo with the sign! It's a classic way to commemorate your arrival in Jericoacoara.
  • Be prepared for sandy streets! Jeri maintains a rustic charm, so leave your high heels at home.
  • Consider the wind and beach conditions beyond the sign, especially if you're planning to kitesurf or windsurf.
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Getting There

  • 4x4 Vehicle

    Most visitors arrive in Jericoacoara from Fortaleza. After a journey by bus or van to Jijoca, the nearest town with paved roads, the final leg involves a 45-60 minute ride in a 4x4 vehicle through rural areas and across the sand dunes of Jericoacoara National Park. This is the most common way to reach Jeri.

  • Walking

    Once you arrive in Jericoacoara, the village is best explored on foot. From the 'Welcome to Jeri' sign, you can easily walk to the main beaches, restaurants, and shops. The village is small and pedestrian-friendly.

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Discover more about Placa bem-vindo a Jeri

The 'Placa Bem-Vindo a Jeri' (Welcome to Jeri sign) is more than just a marker; it's a symbol of arrival to a unique destination. Jericoacoara, affectionately known as Jeri, is a village in Ceará, Brazil, renowned for its natural beauty and laid-back vibe. The sign itself is a popular spot for photos, signifying the beginning of a memorable experience. Jericoacoara is a protected environmental area with restricted construction, which helps maintain its rustic charm. The village is part of the 'Route of Emotions,' a scenic trail showcasing the northeast of Brazil. Jeri is known for its stunning beaches and sand dunes, lagoons with hammocks, ideal conditions for kitesurfing and windsurfing, delicious restaurants, and exciting nightlife. Beyond the sign, the landscape transitions. The beach becomes rockier, and the wind direction can make further travel challenging, especially for kitesurfers. Many visitors choose to disembark near the sign, marking it as a transition point.

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