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Welcome to Napa Valley Sign (South)

An iconic landmark welcoming visitors to California's world-famous Napa Valley since 1949, symbolizing its rich wine culture and stunning scenery.

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The iconic 'Welcome to Napa Valley' sign on St. Helena Highway (Highway 29) symbolizes entry into California's renowned wine region. Erected in 1949 by the Napa Valley Vintners, the carved redwood sign has greeted millions, marking the start of wine tastings, gourmet meals, and vineyard views. Stopping for a photo is a beloved ritual for tourists.

A brief summary to Welcome to Napa Valley Sign (South)

  • 7598-, 7602 St Helena Hwy, Napa, CA, 94558, US
  • Monday 12 am-12 am
  • Tuesday 12 am-12 am
  • Wednesday 12 am-12 am
  • Thursday 12 am-12 am
  • Friday 12 am-12 am
  • Saturday 12 am-12 am
  • Sunday 12 am-12 am

Local tips

  • Visit in the morning or late afternoon for optimal lighting and fewer crowds when taking photos.
  • Exercise caution when parking and getting in and out of your vehicle due to highway traffic.
  • If driving from the south on CA-221, be alert for the sign as it can be easy to miss.
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Getting There

  • Driving

    From the city of Napa, head north on St. Helena Highway/Highway 29. The sign is located approximately 8 miles north of Napa, between Yountville and Oakville. Look for the sign on the right-hand side of the road. Parking is limited to the shoulder of the road; exercise caution when pulling over. There is a dirt area where visitors can park safely alongside the highway. There are no tolls to consider when approaching the sign. Parking is free.

  • Public Transport

    From the Napa Valley Transportation Center in the city of Napa, take The Vine Route 10 or 29 bus north towards St. Helena/Calistoga. Ask the driver for the closest stop to the 'Welcome to Napa Valley' sign near Yountville/Oakville. The bus stop may not be directly at the sign, and you may need to walk along the highway shoulder for a short distance. A single ride on The Vine costs approximately $2.50.

  • Taxi/Ride-Share

    From the city of Napa, a taxi or ride-share service (Uber/Lyft) to the 'Welcome to Napa Valley' sign will cost approximately $25-$40, depending on traffic and demand. Specify the 'Welcome to Napa Valley' sign on St. Helena Highway (Highway 29) as your destination. Finding a ride-share for the return trip from the sign's location may be challenging due to its roadside location; plan accordingly.

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Discover more about Welcome to Napa Valley Sign (South)

The 'Welcome to Napa Valley' sign, specifically the southern sign located on St. Helena Highway (Highway 29) between Yountville and Oakville, is more than just a roadside marker; it's a symbol of entry into one of the world's most celebrated wine regions. This iconic sign, along with its northern counterpart near Calistoga, has greeted millions of visitors since its erection in 1949 by the Napa Valley Vintners. Crafted from carved redwood, the sign was originally intended to promote Napa Valley when it was a relatively unknown wine region with only a handful of wineries. Over the decades, the 'Welcome to Napa Valley' sign has evolved into a landmark, a visual shorthand for the region's identity. It represents the culmination of a journey, the anticipation of wine tastings, gourmet meals, and breathtaking vineyard views. For many, stopping at the sign for a photograph is a ritual, a way to mark their arrival and share their experience with others. The sign's popularity is rooted in its historical value and the picturesque setting it offers, making it a favorite spot for tourists eager to capture their Napa Valley memories. The history of the 'Welcome to Napa Valley' sign is intertwined with the history of Napa Valley itself. In the mid-20th century, Napa Valley was still emerging as a world-class wine region. The sign was part of an effort to raise awareness and attract visitors. As Napa Valley's reputation grew, so did the sign's significance. It became a symbol of the region's success, a testament to the hard work and vision of its vintners.

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