Experience the Vibrant Charm of PIER 39
Discover the unforgettable blend of shopping, dining, and sea life at PIER 39, a top tourist attraction in San Francisco's iconic Fisherman's Wharf.
PIER 39 is a bustling hub located at Fisherman's Wharf in San Francisco, where the spirit of the Bay Area comes alive. This iconic tourist attraction draws visitors from all over the world, eager to experience its vibrant atmosphere, unique shops, and diverse dining options. As you stroll along the waterfront, you'll be captivated by the picturesque views of the San Francisco Bay, the Golden Gate Bridge, and the lively sea life, including the famous sea lions lounging on the docks. With over 90 shops and restaurants, PIER 39 offers something for everyone, whether you're looking for souvenirs, local artisanal products, or a delicious meal with a view. The entertainment at PIER 39 is just as enticing, featuring live music, street performers, and seasonal events that reflect the culture and vibrancy of San Francisco. Families will find plenty to keep the kids entertained, including the Aquarium of the Bay, where you can explore fascinating marine life and even touch some of the creatures in the interactive exhibits. For those interested in history, PIER 39 also serves as a fishing pier with a rich maritime heritage that you can appreciate as you explore the surrounding area. Visiting PIER 39 is more than just a shopping experience; it's an opportunity to immerse yourself in the lively culture of San Francisco. As you enjoy a meal overlooking the water or take in a stunning sunset, you'll understand why PIER 39 is a must-visit destination for any traveler to the City by the Bay.
Local tips
- Arrive early to enjoy the sea lions at their best, as they tend to be more active in the morning.
- Check the event calendar on the PIER 39 website for live performances and seasonal festivities during your visit.
- Wear layers, as the coastal weather can change quickly, especially in the afternoon.
- Consider taking a bay cruise from PIER 39 for breathtaking views of the Golden Gate Bridge and Alcatraz.
A brief summary to PIER 39
- The Embarcadero, San Francisco, Fisherman's Wharf, California, 94133, US
- +1415-705-5500
- Visit website
- Monday 10 am-10 pm
- Tuesday 10 am-10 pm
- Wednesday 10 am-10 pm
- Thursday 10 am-10 pm
- Friday 10 am-10 pm
- Saturday 10 am-10 pm
- Sunday 10 am-10 pm
Getting There
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BART
From any location in Oakland, make your way to the nearest BART station (e.g., 12th St. Oakland City Center). Purchase a ticket to the Embarcadero Station in San Francisco. Once on the train, enjoy the scenic ride across the Bay. When you arrive at the Embarcadero Station, exit the train and follow the signs to the street level. You will be close to the waterfront.
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Ferry
Head to Jack London Square in Oakland. Find the ferry terminal located near the waterfront. Purchase a ticket for the ferry to San Francisco. Board the ferry, and enjoy a beautiful ride across the bay. Once you arrive at the San Francisco Ferry Building, exit and head towards the Embarcadero. Walk north along the waterfront until you reach PIER 39.
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Bus
Locate the nearest AC Transit bus stop. Take Bus Line 40 or 51, which will take you towards San Francisco. Stay on the bus until you reach the stop at the Embarcadero & Bay St. From there, walk south along the Embarcadero. PIER 39 will be on your left-hand side after a short walk.
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Walking
If you are close to the waterfront area in Oakland, simply walk towards the East Bay waterfront. Follow the waterfront path leading to the ferry terminal at Jack London Square. From there, you can take the ferry directly to San Francisco, and then walk to PIER 39 from the ferry terminal.
Landmarks nearby to PIER 39
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Sea Lions
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Sea Lion Viewing Area
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Pier 43 Ferry Arch
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Fisherman’s Wharf Sign
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Pier 31 (1917)
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Lombard St & Kearny St
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Muir Woods Shuttles and Tours
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Coit Tower
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One Lombard Street
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California Historical Landmark 1024: Briones Rancho Site
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Washington Square
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Filbert Steps
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1890 San Francisco Bay Ark
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2905 Hyde St
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Hyde Street Pier