Background

PIER 39: San Francisco's Playful Waterfront Hub

Experience San Francisco's waterfront charm at PIER 39: stunning views, sea lions, dining, and attractions await at this iconic destination.

4.6

PIER 39, a bustling waterfront marketplace in San Francisco, offers stunning views, dining, shopping, and entertainment. It's famous for its playful sea lions and family-friendly attractions, making it a must-visit destination on the city's historic Fisherman's Wharf.

A brief summary to PIER 39

Local tips

  • Visit the sea lions at K-Dock; the best viewing is typically in the winter months, but they're present year-round.
  • Check the daily schedule for free street performer shows at the Bay End Stage and in the Entrance Plaza.
  • Dine at a restaurant with validated parking to receive one hour of free parking in the PIER 39 Garage.
  • Take advantage of the photo opportunities with the Golden Gate Bridge, Alcatraz, and the Bay Bridge as backdrops.
  • Consider purchasing a Muni Passport for unlimited rides on cable cars, streetcars, and buses if you plan to explore other parts of San Francisco.
widget icon

Getting There

  • Walking

    From Fisherman's Wharf, PIER 39 is a short, scenic walk along the Embarcadero. Head east, following the waterfront promenade. The pier is easily visible, and the walk takes approximately 5-10 minutes. No costs are involved.

  • Public Transport

    From the Ferry Building, take the F-line streetcar towards Fisherman's Wharf. The streetcar stops near PIER 39. A single ride on the F-line costs $3. Alternatively, several Muni bus lines, such as the 8, 39, and 47, also serve PIER 39. A single ride on Muni bus also costs $3.

  • Taxi/Ride-share

    From anywhere in downtown San Francisco, a taxi or ride-share to PIER 39 is a convenient option. A typical ride from Union Square to PIER 39 costs approximately $16-$20 and takes about 10-15 minutes, depending on traffic. There is a designated passenger loading and unloading zone at the entrance to PIER 39.

  • Driving

    If driving, follow directional signs to Fisherman's Wharf and PIER 39. The PIER 39 Garage is located directly across from the entrance. Hourly rates are around $10-$12, with daily maximums of $50-$60. Discounted flat rates are available for advance online booking. Be aware that parking can be limited, especially during peak season.

  • Ferry

    From Sausalito, take the Blue & Gold Fleet ferry to Pier 41, which is adjacent to PIER 39. The ferry ride offers stunning views of the bay. A one-way ticket costs $14.75 for adults, $9.00 for children (ages 5-11) and seniors. Tickets can be purchased online, at the Blue & Gold Fleet box office at PIER 39, or via their mobile app.

Unlock the Best of PIER 39

Buy tickets

    No tickets available

Book tours with entry

    No tours available

Book tours without entry

    No tours available

Discover more about PIER 39

PIER 39, located along San Francisco's iconic waterfront, is a vibrant destination that blends shopping, dining, and entertainment with stunning views of the bay. Opened in 1978, the pier has become one of San Francisco's most popular attractions, drawing millions of visitors each year. The pier's origins lie in the transformation of old shipping docks into a lively marketplace. Today, PIER 39 features two levels of shops, restaurants, and attractions. Visitors can explore a variety of stores offering unique gifts and souvenirs. Dining options range from fresh seafood to casual eateries, with many restaurants offering outdoor seating and bay views. One of PIER 39's most famous draws is its colony of California sea lions. In 1989, these marine mammals began gathering on the pier's K-Dock, quickly becoming a local and international sensation. The sea lions can be observed basking in the sun and engaging in their characteristic boisterous behavior. Other attractions include the Aquarium of the Bay, a carousel, street performers, and virtual reality rides. PIER 39 also offers bay cruises, whale-watching tours, and sailing charters. PIER 39 provides postcard-perfect views of the Golden Gate Bridge, Bay Bridge, Alcatraz Island, and the San Francisco skyline. Its location near Fisherman's Wharf, North Beach, and the Embarcadero makes it easily accessible and a great starting point for exploring other parts of the city.

Popular Experiences near PIER 39

Popular Hotels near PIER 39

Select Currency