Toronto Sign, Greater Toronto Area Travel Guide

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Snap a selfie with Toronto's iconic, colorful sign in Nathan Phillips Square, a vibrant symbol of the city's multicultural spirit.

The Toronto Sign, located in Nathan Phillips Square, is a vibrant, illuminated 3D sign that spells out the city's name. Originally a temporary installation for the 2015 Pan American Games, it quickly became a beloved landmark and a must-see attraction for both tourists and locals.

A brief summary to Toronto Sign

100 Queen St W, Toronto, Old Toronto, Ontario, M5H 2N2, CA
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From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring Toronto Sign.

Visit at night to see the sign illuminated in vibrant colors, creating a dazzling display.
Check the City of Toronto's website for events happening in Nathan Phillips Square, often featuring the sign as a backdrop.
Explore nearby attractions like City Hall, Old City Hall, and the Eaton Centre, all within walking distance.
Take advantage of the free Wi-Fi available in Nathan Phillips Square to share your photos instantly.

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Nathan Phillips Square

Explore Toronto Sign on the Map

A handpicked selection of must-see spots near Toronto Sign, mapped for you.

Getting There

Walking

From Union Station, head north on Bay Street. Walk approximately 1.1 km, passing Old City Hall on your left. Nathan Phillips Square and the Toronto Sign will be on your left, in front of the current City Hall.
Public Transport

From Union Station, take the Line 1 subway northbound to Osgoode Station. Exit the station and walk east along Queen Street West to Nathan Phillips Square. The Toronto Sign will be visible in the square. A single TTC fare is $3.30.
Taxi/Ride-Share

From Union Station, a taxi or ride-share to the Toronto Sign is a short trip. The fare typically ranges from $7 to $9, depending on traffic. Note that fares may be higher during peak hours or special events.

Discover more about Toronto Sign

The Toronto Sign has become an iconic symbol of the city, drawing visitors to Nathan Phillips Square in front of City Hall. Initially installed as a temporary attraction for the 2015 Pan American Games, its popularity led to it becoming a permanent fixture. Standing at 3 meters (9.8 ft) tall and 22 meters (72 ft) long, the sign is lit by energy-efficient LED lights capable of creating an estimated 228 million color combinations, often changing to reflect local events and cultural celebrations.The sign has evolved over the years, with additions such as a 3D maple leaf to mark Canada's 150th anniversary in 2017 and a medicine wheel to honor Indigenous Peoples. These elements reflect Toronto's multicultural spirit and history. The sign has not been without its challenges; the original structure required significant maintenance due to weather and vandalism, leading to its replacement with a more durable version in 2020.Today, the Toronto Sign is more than just a photo opportunity; it's a symbol of civic pride and a testament to Toronto's welcoming and inclusive atmosphere. The area around the sign is a hub of activity, with events and performances throughout the year, making it a dynamic and engaging space for all.