Toronto Sign Travel Guide

Free Guide: Snap a selfie with Toronto's iconic, colorful sign in Nathan Phillips Square, a vibrant symbol of the city's multicultural spirit.

A brief summary of Toronto Sign

Snap a selfie with Toronto's iconic, colorful sign in Nathan Phillips Square, a vibrant symbol of the city's multicultural spirit.

The Toronto Sign, located in Nathan Phillips Square, is a vibrant, illuminated 3D sign that spells out the city's name. Originally a temporary installation for the 2015 Pan American Games, it quickly became a beloved landmark and a must-see attraction for both tourists and locals.

4.7 Excellent · 14,749 Google reviews
Plan your visit

Opening hours

  • Every dayOpen 24 hours

Opening hours as listed on the venue’s Google Business Profile. Hours can change for services and special events, so check with the venue before you go.

Address
100 Queen St W, Toronto, ON M5H 2N2
Phone
Website

Getting there

Walking

From Union Station, head north on Bay Street. Walk approximately 1.1 km, passing Old City Hall on your left. Nathan Phillips Square and the Toronto Sign will be on your left, in front of the current City Hall.

Public Transport

From Union Station, take the Line 1 subway northbound to Osgoode Station. Exit the station and walk east along Queen Street West to Nathan Phillips Square. The Toronto Sign will be visible in the square. A single TTC fare is $3.30.

Taxi/Ride-Share

From Union Station, a taxi or ride-share to the Toronto Sign is a short trip. The fare typically ranges from $7 to $9, depending on traffic. Note that fares may be higher during peak hours or special events.

Discover more about Toronto Sign

Overview

The Toronto Sign has become an iconic symbol of the city, drawing visitors to Nathan Phillips Square in front of City Hall. Initially installed as a temporary attraction for the 2015 Pan American Games, its popularity led to it becoming a permanent fixture. Standing at 3 meters (9.8 ft) tall and 22 meters (72 ft) long, the sign is lit by energy-efficient LED lights capable of creating an estimated 228 million color combinations, often changing to reflect local events and cultural celebrations.The sign has evolved over the years, with additions such as a 3D maple leaf to mark Canada's 150th anniversary in 2017 and a medicine wheel to honor Indigenous Peoples. These elements reflect Toronto's multicultural spirit and history. The sign has not been without its challenges; the original structure required significant maintenance due to weather and vandalism, leading to its replacement with a more durable version in 2020.Today, the Toronto Sign is more than just a photo opportunity; it's a symbol of civic pride and a testament to Toronto's welcoming and inclusive atmosphere. The area around the sign is a hub of activity, with events and performances throughout the year, making it a dynamic and engaging space for all.

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