NORMAL Aalborg, Algade
Everyday essentials and branded goods at fixed low prices in Aalborg's largest NORMAL store.
NORMAL is a Danish discount retail chain offering branded household essentials, personal care, and cosmetics at fixed low prices. Located on Algade 19 in central Aalborg, this 775-square-meter store features a constantly rotating inventory with approximately 100 new items weekly. The chain stocks well-known brands including L'Oréal, Colgate, Gillette, and Ajax across 16 product categories, from skincare and makeup to cleaning supplies and snacks. Known for its distinctive visual identity and treasure-hunt shopping experience, NORMAL caters to budget-conscious shoppers seeking quality products without promotional pricing.
A brief summary to NORMAL Aalborg, Algade
- Algade 19, Aalborg, Aalborg Centrum, 9000, DK
- +4522207952
- Visit website
- Duration: 0.5 to 2 hours
- Budget
-
Indoor
- Mobile reception: 5 out of 5
- Tuesday 9:30 am-7 pm
- Wednesday 9:30 am-7 pm
- Thursday 9:30 am-7 pm
- Friday 9:30 am-7 pm
- Saturday 9:30 am-5 pm
Local tips
- Visit weekly to discover the rotating inventory of approximately 100 new items added each week. The constantly changing selection ensures each visit offers fresh products and surprises.
- Take advantage of fixed pricing—prices remain consistent across all visits, eliminating the need to hunt for sales or promotional discounts on branded items.
- Explore the full 16 product categories systematically, from personal care and cosmetics to household cleaning supplies and pet accessories, to maximize your shopping experience.
- Note that the store is closed on Sundays and has reduced Saturday hours (9:30–17:00), so plan your visit accordingly during weekday or Friday hours for the most relaxed shopping.
- Follow NORMAL on Facebook and Instagram for updates on new arrivals and seasonal items, helping you stay informed about products that might interest you.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Trash Bins
- Information Boards
NORMAL Aalborg, Algade location weather suitability
-
Any Weather
Discover more about NORMAL Aalborg, Algade
A Danish Discount Retail Concept
NORMAL is a Danish-owned retail chain that has grown to over 390 stores across Denmark, Norway, Sweden, the Netherlands, France, and Finland since opening its first location in Silkeborg in April 2013. The brand's philosophy centers on selling "completely normal goods at abnormal prices"—offering well-known branded products at consistently low, fixed prices rather than relying on sales and promotional discounts. This approach appeals particularly to budget-conscious shoppers and students seeking reliable value without the complexity of tracking deals.The Algade Location and Store Design
The NORMAL store on Algade 19 occupies one of Aalborg's premier shopping streets and represents one of the chain's largest locations at 775 square meters across two levels. The store replaced a previous H&M location and was specifically designed to accommodate NORMAL's distinctive retail concept. The spacious layout invites customers to explore through what the brand describes as a "shopping labyrinth," where products are arranged to encourage discovery. The store's visual identity is deliberately distinctive, making NORMAL locations instantly recognizable in the urban streetscape.Product Range and Weekly Rotation
NORMAL's assortment spans 16 main product categories including skincare, makeup and cosmetics, body care, hair care, shaving products, cleaning and laundry supplies, personal hygiene, mouth care, health items, pet food and accessories, travel sizes, and food and beverages. The chain stocks trusted international brands such as L'Oréal, Colgate, Ajax, Gillette, Nescafé, Max Factor, and Kinder. What sets NORMAL apart is its commitment to introducing approximately 100 new items every week, ensuring that repeat visits offer fresh discoveries. This rotating inventory model transforms the shopping experience into an ongoing treasure hunt, where customers never encounter the exact same product selection twice.Shopping Experience and Store Atmosphere
The Algade location operates as a self-service discount warehouse with a carefully curated but constantly evolving product mix. Unlike traditional discount retailers that rely on flash sales and promotional pricing, NORMAL maintains transparent, fixed pricing across all items. This eliminates the need to compare prices or wait for deals, providing customers with predictability and simplicity. The store's layout and merchandising encourage browsing and exploration, with new items and seasonal products regularly featured on dedicated displays and podiums throughout the space.Location and Accessibility
Situated at Algade 19 in Aalborg Centrum, the store occupies a central position on one of Denmark's most vibrant historic shopping streets. Algade is known as one of Aalborg's oldest and busiest commercial thoroughfares, home to numerous specialty retailers and serving as a major shopping destination. The location provides easy pedestrian access and is well-integrated into the city's retail landscape, making it convenient for both planned shopping trips and spontaneous visits while exploring the city center.Iconic landmarks you can’t miss
Old City Hall
0.1 km
Aalborg’s tiny Baroque town hall on Gammeltorv, where a vivid yellow façade, royal motto and intimate interiors tell the story of centuries of civic life.
Limfjordsbroen
0.8 km
Historic bascule bridge linking Aalborg and Nørresundby, offering everyday Danish life, harbor views, sea air and classic Limfjord light in all seasons.
Aalborgtårnet
1.2 km
A classic 1930s steel tower lifted above a wooded hill, Aalborgtårnet combines a thrilling outdoor elevator ride with 360° views and a cosy sky-high bistro.
Limfjordstunnelen
2.4 km
Denmark's pioneering underwater motorway tunnel connecting North Jutland's vital regions since 1969.
Selskabet for Aalborgs Historie
2.5 km
Architectural marvel and musical powerhouse in Ørestad, DR Koncerthuset offers world-class acoustics and performances from Copenhagen’s cultural heart.
Rold Storkro
25.2 km
Discover tranquility at Rold Storkro, nestled between Denmark's largest forest and scenic hills, offering a blend of historic charm and modern comfort for an unforgettable escape.
Lille Vildmosecentret
25.3 km
Uncover the wild heart of Denmark at Lille Vildmosecentret, where immersive exhibits, rare wildlife, and scenic boglands await beside Limfjord.
Troldeskoven
25.3 km
Discover the mystical allure of Troldeskoven near Skørping, where ancient, gnarled beech trees create a magical landscape steeped in Danish folklore and natural beauty within Rold Skov.
Rold Forest
25.6 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore unique geological formations, and uncover the legends of Rold Forest near Skørping.
Koldkrigsmuseet REGAN Vest
25.9 km
Explore Denmark's best-preserved Cold War bunker at Koldkrigsmuseet REGAN Vest: an immersive journey into a secret world hidden beneath the forest, revealing a pivotal era in history.
Naturstyrelsen
26.3 km
Explore the natural beauty and cultural heritage of Rold Skov and Rebild Bakker with guidance from Naturstyrelsen Himmerland, your gateway to outdoor adventures in Northern Jutland.
Midt inde i Rold Skov
26.4 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore hidden springs, and experience the tranquility of Rold Skov, a natural treasure trove in Himmerland.
Springkilden
26.8 km
Discover the mesmerizing Springkilden in Rold Forest: an artesian spring offering a tranquil escape into nature's beauty near Skørping, Denmark.
Madum Lake
26.9 km
Discover the pristine beauty of Madum Lake in Himmerland, Denmark: swim in crystal-clear waters, hike through ancient forests, and explore a haven for nature and history.
Rold Skov
27.1 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore rolling hills, and uncover the captivating history and folklore of Rold Skov.
Unmissable attractions to see
Hjelmerstald
0.1 km
A short, cobbled lane of colourful houses and quiet courtyards, Hjelmerstald offers an intimate glimpse of old Aalborg life hidden in the city centre.
Budolfihaven
0.1 km
Aalborg's verdant heart where medieval cathedral bells mark time and history meets contemporary urban life.
Apotekersamlingen
0.1 km
Step into a creaking attic above Jens Bang’s Stone House and explore centuries of pharmacy history in Aalborg’s atmospheric Apotekersamlingen.
Klostertorvet
0.2 km
Aalborg’s cherished Kildeparken combines historic gardens, musical installations, and year-round events into a vibrant green oasis at the center of the city.
Budolfi Church
0.2 km
Aalborg’s snow‑white cathedral, where Gothic stone, Baroque woodwork and a singing carillon weave a thousand years of seafaring, faith and city life into one intimate space.
Jens Bangs Stonehouse
0.2 km
Aalborg’s grand Dutch Renaissance mansion, where a wealthy merchant’s 17th‑century ambitions still dominate the old town’s skyline in carved stone and gables.
Church of Our Lady
0.2 km
Thousand-year faith on a city square: a Romanesque Revival church with medieval carvings, noble chapels and a calm interior in the heart of old Aalborg.
Aalborgmanden
0.2 km
Compact granite sculpture in central Aalborg, Aalborgmanden quietly embodies the city’s historic trading spirit and enduring civic pride on lively Boulevarden.
Street Art Mural - Nändo Väzquez
0.2 km
A vivid Nändo Väzquez mural splashes bold color across a central Aalborg streetscape, turning an ordinary wall on Danmarksgade into a small but striking urban landmark.
Bispengade
0.2 km
Aalborg’s wide, bustling shopping artery, lined with fashion, outdoor gear and gadgets, linking central squares and side streets full of food and nightlife.
Klosterhaven
0.2 km
A quiet cloister garden tucked inside Aalborg’s medieval monastery, where simple greenery and ancient walls create a rare pocket of calm in the city centre.
Aalborg Historical Museum
0.3 km
Aalborg's thousand-year story told through Renaissance interiors, Viking artifacts, and industrial heritage.
Nytorv
0.3 km
A historic crossroads square where Aalborg’s trading past, busy shopping streets and everyday city life come together in one open, welcoming space.
Aalborg Kloster
0.3 km
A living medieval monastery in central Aalborg, where whitewashed cloisters, a modest church and quiet courtyards still embody six centuries of care and community.
Jørgen Olufsens House
0.3 km
Aalborg’s finest Renaissance merchant’s house, where sandstone, brick and half‑timbering reveal the city’s 17th‑century wealth and waterfront history.
Essential places to dine
Café Peace
0.1 km
Lively all‑day café and restaurant on Aalborg’s Boulevarden, serving generous brunches, casual bistro dishes and drinks with prime street‑side terrace seating.
Caféministeriet
0.1 km
Casual all‑day café and restaurant on Mølle Plads in central Aalborg, known for generous brunches, modern comfort food and a lively, laid‑back urban atmosphere.
Mortens Kro Restaurant & Boutique hotel
0.1 km
Fine dining and intimate suites under one roof in central Aalborg, where contemporary Nordic cuisine and spa-touched boutique comfort create a full gourmet getaway.
Duus Vinkjælder
0.1 km
Historic 1918 wine cellar blending Nordic cuisine, live jazz, and immersive dining experiences in atmospheric Aalborg.
Den Bette Kro
0.2 km
Traditional Danish smørrebrød, hearty kro cooking and a warm, red-tablecloth atmosphere in the very heart of Aalborg.
TraPo
0.2 km
Relaxed Italian trattoria in central Aalborg, serving crisp pizzas, comforting pastas, and Roman-inspired classics in warm, rustic surroundings.
La Locanda
0.2 km
Cosy Roman-inspired dining in a historic Aalborg courtyard, where multi-course Italian menus, personal service and candlelit charm turn dinner into an evening event.
Søgaards Bryghus
0.2 km
Family-run copper-kettle brewpub in central Aalborg, where in-house beer, Italian-inflected food and a working cellar brewery animate historic C. W. Obels Plads.
Det Glade Vanvid - Aalborg
0.2 km
All-inclusive gourmet dining where seasonal excellence meets informal elegance in Aalborg's heart.
Taverna Zorba Aalborg
0.2 km
Cozy Greek taverna in the heart of Aalborg, serving generous plates, warm hospitality and a splash of Mediterranean atmosphere on relaxed Nordic evenings.
Restaurant Det Tredje Sted
0.3 km
An elegant French-inspired brasserie on Aalborg’s Bispensgade, where marble tables, fine wines and relaxed hygge turn everyday meals into lingering occasions.
The South Indian Aalborg
0.3 km
A cosy Aalborg Centrum restaurant serving bold South Indian curries, biryani and parotta, with plentiful vegetarian and vegan choices in a relaxed setting.
Caspars
0.3 km
Healthy bowls, bright juices and sourdough toasts with an Asian twist, served fast and casual on lively Algade in the very centre of Aalborg.
Helmut Aalborg
0.3 km
Modern brunch, dinner and cocktails under one roof in central Aalborg, blending casual dining, social drinking and late‑night energy in a single stylish venue.
Restaurant Flammen - Aalborg
0.3 km
Hearty all-you-can-eat grill buffet in a former Aalborg cinema, serving abundant meats, salads and sides in a warm, group-friendly setting on Østerågade.
Markets, malls and hidden boutiques
NORMAL Aalborg, Algade
0.0 km
Everyday essentials and branded goods at fixed low prices in Aalborg's largest NORMAL store.
Weekday
0.1 km
Contemporary fashion hub in Aalborg's shopping district, featuring statement denim and trend-forward basics.
Rituals
0.1 km
A calm, fragrant Rituals boutique on Aalborg’s Boulevarden, blending Eastern-inspired wellbeing, modern Dutch design and gift-ready luxuries in the city centre.
MSCH Copenhagen
0.1 km
A modern Scandinavian womenswear boutique in the heart of Aalborg, blending minimalist design, versatile wardrobe staples and relaxed, downtown shopping vibes.
Shaping New Tomorrow Aalborg
0.1 km
Comfort-first menswear engineered for modern life, where Scandinavian design meets advanced fabric innovation.
TheNewNew
0.1 km
A compact Boulevarden boutique showcasing curated contemporary fashion and minimalist Scandinavian style in the heart of Aalborg’s lively city centre.
Salling Department Store
0.1 km
Flagship department store in central Aalborg, combining Danish fashion, lifestyle and food with a panoramic rooftop terrace overlooking the city.
Sinnerup Aalborg
0.1 km
Stylish Danish lifestyle store on Aalborg’s Nytorv, uniting Nordic furniture, home décor and women’s fashion in a single inspiring multi-level design universe.
Billig-Billy. Costumes and dollar store
0.1 km
A lively central Aalborg discount and costume shop packed with party gear, decorations and quirky bargains, ideal for quick themed fixes and fun, low-cost finds.
Guld&Rod
0.2 km
Indoor flea-market style treasure hunt in central Aalborg, blending vintage charm, everyday bargains and easy second-hand selling under one lively roof.
Sirup
0.2 km
Central Aalborg women’s fashion boutique offering curated Scandinavian style, personal service and a relaxed shopping pause on lively Nytorv square.
Kilo Vintage Sale Aalborg
0.2 km
Playful weight-based vintage shopping in central Aalborg, where European second-hand style, sustainability and treasure-hunt browsing all come together by the kilo.
Søstrene Grene
0.2 km
Cosy Scandinavian design, crafts and gifts in a softly lit labyrinth of aisles at the heart of Aalborg’s Nytorv pedestrian square.
Flying Tiger Copenhagen
0.2 km
A bright, budget‑friendly Danish design store in central Aalborg, packed with playful gifts, colorful homeware and quirky everyday essentials.
Boxen Aalborg - Herremode i Aalborg
0.2 km
Compact menswear boutique on Aalborg’s Nytorv, offering modern, smart-casual fashion for men in a clean, Scandinavian-style setting at the heart of the city.
Essential bars & hidden hideouts
London Pub
0.1 km
Classic British-style pub in central Aalborg pouring dozens of beers, ciders and whiskies in a cosy, wood-panelled setting from lunchtime until late.
Quist Wine v/Lene Quist Berggreen
0.1 km
Authentic Italian wines in Aalborg's historic heart, curated by passionate wine experts.
The Irish House
0.3 km
Authentic Irish pub in Aalborg with live music, traditional cuisine, and an extensive beer and whiskey selection.
Cozy Bar Aalborg
0.3 km
A snug, no‑nonsense bar in central Aalborg, perfect for relaxed drinks, conversational evenings and a budget‑friendly pause between the city’s livelier nightspots.
Gedulgt
0.3 km
Dimly lit, discreet and devoted to serious cocktails, Gedulgt brings speakeasy charm and Nordic flair to a tucked-away corner of Aalborg’s city center.
Douro Wine Bar
0.3 km
Cozy Portuguese wine hideaway in central Aalborg, pairing hand-picked Douro bottles with relaxed tapas, candlelight and unhurried evening conversations.
D'Wine Bar
0.3 km
Spanish-inspired wine and tapas bar on Aalborg’s Algade, pouring Iberian wines and cocktails in a candlelit, urban-hygge atmosphere perfect for relaxed evenings.
John Bull Pub Aalborg
0.3 km
Classic English-style pub in central Aalborg, pouring a huge range of beers and whiskies with live music, sports and a spacious terrace facing the Limfjord.
Proud Mary Pub Aalborg
0.3 km
Lively pub on Aalborg’s Jomfru Ane Gade, mixing classic bar charm, sport on big screens, live music and late-night drinks in the city’s most famous party street.
Andy's Jomfru Ane Gade
0.3 km
Straightforward, sociable bar right on Aalborg’s legendary Jomfru Ane Gade, ideal for late-night drinks, warm‑ups and bar‑hopping in the city’s party heart.
Zwei Grosse Bierbars Aalborg ApS
0.3 km
High-energy alpine-style beer bar bringing après-ski vibes, big steins and party soundtracks to Aalborg’s legendary Jomfru Ane Gade nightlife strip.
Sprutten
0.3 km
Laid-back maritime bodega with a fishing-boat bar, pool tables and inexpensive beers in the heart of Aalborg’s legendary Jomfru Ane Gade nightlife street.
Heidi's Bier Bar Aalborg
0.3 km
High-energy Alpine-style beer hall in Aalborg’s nightlife lane, serving big steins, loud party tunes and late-night table dancing in a rustic lodge setting.
Old Games Pub ApS
0.3 km
Cozy weekend pub in central Aalborg mixing cold beers, retro-style fun and live music for laid-back, late-night socializing by the waterfront.
Under Buret
0.3 km
Two floors of neon-lit energy on Aalborg’s Jomfru Ane Gade, mixing laid-back bar vibes downstairs with a DJ-fuelled dance floor and late-night party upstairs.
Nightclubs & after hour spots
Night Cirque
0.2 km
Compact, high-energy nightclub in central Aalborg, where pulsing beats, bold lighting and a stylish crowd keep the dance floor alive late into the night.
LouLou Aalborg
0.3 km
Polished cocktails and high-energy club vibes collide at this compact, late-night hotspot on Aalborg’s legendary Jomfru Ane Gade.
ESCAPE CLUB & Shisha Lounge
0.3 km
Intimate nightclub and shisha lounge in the heart of Aalborg’s Jomfru Ane Gade, mixing DJ-driven dancing, drinks and hookah corners late into the night.
Club Wolf
0.4 km
Compact, late-night nightclub on Aalborg’s Jomfru Ane Gade, blending chart hits, strong weekend energy and a tightly packed dance floor in the city’s bar street hub.
CLUB MOONLIGHT Aalborgs dansested for voksne
0.4 km
Adult‑only dance bar in central Aalborg, mixing 80s, 90s, 00s and current hits with cocktails and late‑night energy in an intimate courtyard setting.
Club Stygge
0.4 km
Compact, late-night Aalborg nightclub with loud party hits, simple cocktails and a tightly packed dance floor on bustling Vesterå.
Rocken
0.4 km
Aalborg's premier basement rock and metal nightclub, hosting live bands and DJ sets Friday through Sunday.
C Night Club
0.4 km
Craft cocktails meet dance floor energy on Aalborg's premier nightlife street.
Casino Aalborg
0.4 km
Compact, adult-only casino in the heart of Aalborg, pairing classic table games and slots with a relaxed Nordic nightlife atmosphere inside a city-center hotel.
Mjølner
23.4 km
Small-town Nibe’s late-night heartbeat, where a compact dance floor, loud party tunes and local crowds turn a quiet fjord town into a lively night out.
Mariager Fjord Golf
41.3 km
Mariager Fjord Golf blends a challenging 18-hole course with spectacular fjord views, laid-back Danish charm, and a welcoming clubhouse overlooking North Jutland’s scenic waters.
Mariager Sejlklub
43.9 km
Experience the laid-back maritime charm of Mariager Sejlklub, where local sailing culture meets tranquil fjord views on Denmark’s scenic Mariager Fjord.
Buddy Holly
46.1 km
Late-night disco hub in central Hobro, where locals and visitors pack the dance floor to chart hits, lights and drinks until the early hours.
Jazz Hobro
46.3 km
Experience the soulful melodies of live jazz in the heart of Hobro at Jazz Hobro.
Flying Hirsch
56.9 km
Experience the unique après-ski atmosphere at Flying Hirsch, Frederikshavn's vibrant bar with live music and diverse drinks.
For the vibe & atmosphere seeker
- Casual
- Fun-filled
- Unique
- Lively
For the design and aesthetic lover
- Modern Designs
- Minimalist Designs
For the architecture buff
- Modern
- Art & Design
For the social media creator & influencer
- Photo Spots
- Instagrammable
For the eco-conscious traveler
- Locally Managed
For the kind of experience you’re after
- Day Trip
- Roadtrip Stop
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Solo Friendly
- Couple Friendly
- Student Friendly
- Budget Conscious
- Wheelchair Access