NORMAL Aalborg, Friis Shoppingcenter
A bright, budget-friendly variety shop in Friis Shoppingcenter, packed with branded everyday essentials, beauty bargains and quirky finds in central Aalborg.
NORMAL in Friis Shoppingcenter is a bright, budget-friendly variety store in the heart of Aalborg, specialising in branded everyday goods at discount prices. Shelves are tightly packed with cosmetics, toiletries, snacks, cleaning products, travel-sized essentials and quirky seasonal finds, making it a handy one-stop stop whether you are topping up hotel supplies, grabbing last-minute gifts or hunting Scandinavian and international brands at wallet-friendly prices.
A brief summary to NORMAL Aalborg, Friis Shoppingcenter
- Nytorv 27, Aalborg, Aalborg Centrum, 9000, DK
- +4540900180
- Visit website
- Duration: 0.5 to 1.5 hours
- Budget
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Indoor
- Mobile reception: 5 out of 5
- Tuesday 10 am-7 pm
- Wednesday 10 am-7 pm
- Thursday 10 am-7 pm
- Friday 10 am-7 pm
- Saturday 10 am-5 pm
Local tips
- Use NORMAL to stock up on travel-sized toiletries and cosmetics if you are staying in a nearby hotel or continuing your journey elsewhere.
- Combine a quick shop here with a coffee or meal elsewhere in Friis Shoppingcenter to make the most of the mall’s seating areas and relaxed atmosphere.
- Look out for seasonal sections near the aisles; they often feature limited-time products, from summer sun care to festive decorations and gift ideas.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Trash Bins
- Information Boards
- Visitor Center
- Drinking Water
- Sheltered Areas
NORMAL Aalborg, Friis Shoppingcenter location weather suitability
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Any Weather
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Rain / Wet Weather
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Cold Weather
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Hot Weather
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Mild Temperatures
Discover more about NORMAL Aalborg, Friis Shoppingcenter
A discount treasure trove in central Aalborg
NORMAL in Friis Shoppingcenter brings the well-known Danish discount concept right into the middle of Aalborg’s pedestrian core. Tucked inside the modern mall on Nytorv, the store is compact but efficiently organised, with long aisles lined floor to ceiling with everyday products. Bright lighting, playful graphic signage and simple shelving keep the focus on the goods themselves, from familiar Nordic brands to imports you might not expect to find in a budget shop. The atmosphere is informal and unpretentious. Music hums in the background, baskets sit ready by the entrance and the constant movement of locals and visitors gives the shop a busy, urban energy. It feels more like a casual browsing stop than a chore-driven supermarket run, which is exactly the point.Beauty, care and quirky everyday essentials
Cosmetics and personal care dominate much of the floor space. You will find shampoos, conditioners, skincare, dental care and grooming items stacked in neat rows, alongside a wall of makeup ranging from basic mascaras to lip colours and nail polishes. Travel-sized toiletries and mini beauty products are a particular strength, ideal if you are staying in a nearby hotel or continuing your journey elsewhere. Beyond beauty, there are aisles devoted to household cleaning products, kitchen supplies, storage items, pet treats, stationery and small gadgets. Snacks and confectionery, including Scandinavian favourites and imported sweets, tempt you near the tills. Seasonal ranges appear throughout the year, so displays might shift from sunscreen and insect repellent in summer to cosy candles, gift wrap and novelty decorations as winter approaches.Part of the Friis Shoppingcenter ecosystem
Being located inside Friis Shoppingcenter adds a lot to the experience. Before or after a spin through NORMAL, you have quick access to fashion brands, homeware stores, cafés and the large Magasin department store spread across several floors. The mall delivers a sleek, contemporary backdrop with glass façades, broad corridors, escalators and generous seating areas, so the discount shop becomes one piece of a wider day of city-centre shopping. Friis also provides practical comforts that benefit NORMAL’s visitors, including restrooms, cafés for coffee breaks and a large underground car park with direct access to the centre. Charging stations for electric vehicles and nearby street art give the area a distinctly modern, urban Nordic feel, turning a simple errand into part of a more rounded city experience.A handy stop for travellers and locals alike
For travellers, NORMAL is particularly useful for grabbing forgotten toiletries, small gifts or supplies at prices that generally undercut traditional pharmacies and supermarkets. The predictable layout makes it easy to duck in quickly for a specific item, while the sheer variety encourages a bit of spontaneous browsing. If you are staying nearby, it can become a go-to for everyday top-ups during your time in Aalborg. Locals treat the shop as a convenient source for regular household goods and inexpensive treats. The steady turnover of products, especially in beauty and snacks, means there is often something new to discover even for repeat visitors. Combined with the extended weekday opening hours of Friis Shoppingcenter, the store works well for after-work errands or last-minute weekend purchases.Budget-friendly concept with a playful twist
At its core, NORMAL is about offering branded products at consistently low prices in a setting that feels approachable rather than austere. Simple displays, stacked bulk boxes and prominent price tags reinforce the discount-message, yet the colourful packaging and ever-changing selection prevent the space from feeling purely functional. It is a straightforward, reliable stop in downtown Aalborg for anyone who enjoys the small satisfaction of finding a good deal on everyday essentials.Iconic landmarks you can’t miss
Old City Hall
0.3 km
Aalborg’s tiny Baroque town hall on Gammeltorv, where a vivid yellow façade, royal motto and intimate interiors tell the story of centuries of civic life.
Limfjordsbroen
0.8 km
Historic bascule bridge linking Aalborg and Nørresundby, offering everyday Danish life, harbor views, sea air and classic Limfjord light in all seasons.
Aalborgtårnet
1.5 km
A classic 1930s steel tower lifted above a wooded hill, Aalborgtårnet combines a thrilling outdoor elevator ride with 360° views and a cosy sky-high bistro.
Limfjordstunnelen
2.1 km
Denmark's pioneering underwater motorway tunnel connecting North Jutland's vital regions since 1969.
Selskabet for Aalborgs Historie
2.5 km
Architectural marvel and musical powerhouse in Ørestad, DR Koncerthuset offers world-class acoustics and performances from Copenhagen’s cultural heart.
Lille Vildmosecentret
25.2 km
Uncover the wild heart of Denmark at Lille Vildmosecentret, where immersive exhibits, rare wildlife, and scenic boglands await beside Limfjord.
Rold Storkro
25.3 km
Discover tranquility at Rold Storkro, nestled between Denmark's largest forest and scenic hills, offering a blend of historic charm and modern comfort for an unforgettable escape.
Troldeskoven
25.5 km
Discover the mystical allure of Troldeskoven near Skørping, where ancient, gnarled beech trees create a magical landscape steeped in Danish folklore and natural beauty within Rold Skov.
Rold Forest
25.7 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore unique geological formations, and uncover the legends of Rold Forest near Skørping.
Koldkrigsmuseet REGAN Vest
26.0 km
Explore Denmark's best-preserved Cold War bunker at Koldkrigsmuseet REGAN Vest: an immersive journey into a secret world hidden beneath the forest, revealing a pivotal era in history.
Naturstyrelsen
26.4 km
Explore the natural beauty and cultural heritage of Rold Skov and Rebild Bakker with guidance from Naturstyrelsen Himmerland, your gateway to outdoor adventures in Northern Jutland.
Midt inde i Rold Skov
26.5 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore hidden springs, and experience the tranquility of Rold Skov, a natural treasure trove in Himmerland.
Springkilden
26.9 km
Discover the mesmerizing Springkilden in Rold Forest: an artesian spring offering a tranquil escape into nature's beauty near Skørping, Denmark.
Madum Lake
27.0 km
Discover the pristine beauty of Madum Lake in Himmerland, Denmark: swim in crystal-clear waters, hike through ancient forests, and explore a haven for nature and history.
Rold Skov
27.2 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore rolling hills, and uncover the captivating history and folklore of Rold Skov.
Unmissable attractions to see
Aalborghus Castle
0.2 km
Half-timbered fortress, leafy park and atmospheric dungeons at the heart of Aalborg’s historic waterfront.
Gråbrødrekloster Museum
0.3 km
Step three metres beneath Aalborg’s busiest shopping street into an in situ medieval monastery, where ruins, burials and artefacts reveal the city’s deep past.
Hjelmerstald
0.3 km
A short, cobbled lane of colourful houses and quiet courtyards, Hjelmerstald offers an intimate glimpse of old Aalborg life hidden in the city centre.
Honnørkajen ved Aalborg Slot
0.3 km
Ceremonial fjordside quay at the foot of Aalborghus Castle, blending royal cruise berth, open water views and relaxed public waterfront life in central Aalborg.
Nytorv
0.3 km
A historic crossroads square where Aalborg’s trading past, busy shopping streets and everyday city life come together in one open, welcoming space.
Apotekersamlingen
0.3 km
Step into a creaking attic above Jens Bang’s Stone House and explore centuries of pharmacy history in Aalborg’s atmospheric Apotekersamlingen.
Jens Bangs Stonehouse
0.3 km
Aalborg’s grand Dutch Renaissance mansion, where a wealthy merchant’s 17th‑century ambitions still dominate the old town’s skyline in carved stone and gables.
Bispengade
0.3 km
Aalborg’s wide, bustling shopping artery, lined with fashion, outdoor gear and gadgets, linking central squares and side streets full of food and nightlife.
Fontana - Toldbod Plads
0.4 km
Denmark’s first musical fountain, where Aalborg’s historic customs house meets a lively waterfront square and jets dance to Handel’s “Water Music.”
Jørgen Olufsens House
0.4 km
Aalborg’s finest Renaissance merchant’s house, where sandstone, brick and half‑timbering reveal the city’s 17th‑century wealth and waterfront history.
Nordkraft
0.4 km
Industrial heritage transformed into Aalborg's beating cultural heart—where experimental theatre, cinema, and community converge.
House of Music
0.4 km
A sculptural waterfront concert house where cutting‑edge architecture, world‑class acoustics and daily musical life come together on Aalborg’s Limfjord.
Klostertorvet
0.4 km
Aalborg’s cherished Kildeparken combines historic gardens, musical installations, and year-round events into a vibrant green oasis at the center of the city.
Budolfihaven
0.4 km
Aalborg's verdant heart where medieval cathedral bells mark time and history meets contemporary urban life.
Street Art Mural - Nändo Väzquez
0.4 km
A vivid Nändo Väzquez mural splashes bold color across a central Aalborg streetscape, turning an ordinary wall on Danmarksgade into a small but striking urban landmark.
Essential places to dine
Hos Henius
0.2 km
Classic Danish smørrebrød, beer and schnapps served with warm hygge and aquavit heritage in a cozy lunchtime restaurant in the heart of Aalborg.
Restaurant JØRN
0.2 km
Light-filled Nordic lunch and brunch restaurant in the Utzon Center, pairing Limfjord views with seasonal Danish cooking and clean, contemporary design.
Alimentum
0.3 km
Fine-dining Nordic tasting menus in a discreet Aalborg corner spot, where local North Jutland produce and thoughtful pairings create an intimate, slow-paced experience.
Bistro V
0.3 km
Contemporary Nordic bistro on Aalborg’s Toldbod Plads, blending relaxed Scandinavian design, lively city-center buzz and seasonal French-inspired comfort food.
Duus Vinkjælder
0.3 km
Historic 1918 wine cellar blending Nordic cuisine, live jazz, and immersive dining experiences in atmospheric Aalborg.
Mortens Kro Restaurant & Boutique hotel
0.3 km
Fine dining and intimate suites under one roof in central Aalborg, where contemporary Nordic cuisine and spa-touched boutique comfort create a full gourmet getaway.
Wildebeest Gastropub
0.3 km
Modern Aalborg gastropub pairing creative sliders, hearty burgers and serious drinks with a relaxed, social atmosphere near the Nordkraft cultural hub.
Restaurant Flammen - Aalborg
0.4 km
Hearty all-you-can-eat grill buffet in a former Aalborg cinema, serving abundant meats, salads and sides in a warm, group-friendly setting on Østerågade.
Caféministeriet
0.4 km
Casual all‑day café and restaurant on Mølle Plads in central Aalborg, known for generous brunches, modern comfort food and a lively, laid‑back urban atmosphere.
Restaurant Grillen Burgerbar Aalborg
0.4 km
Flame-grilled burgers and thick shakes by the Limfjord, served in a warm, industrial-style space at the heart of Aalborg’s lively waterfront district.
El Mariachi Gastro Pub
0.4 km
Lively Mexican gastropub in central Aalborg, where shared plates, 15 beer taps and tequila-laced cocktails turn dinner into a social evening out.
Café Peace
0.4 km
Lively all‑day café and restaurant on Aalborg’s Boulevarden, serving generous brunches, casual bistro dishes and drinks with prime street‑side terrace seating.
Restaurant Fauna
0.4 km
Contemporary Nordic dining with Limfjord views inside Musikkens Hus, from relaxed bistro plates and lavish Saturday brunch to refined multi-course concert evenings.
Søgaards Bryghus
0.4 km
Family-run copper-kettle brewpub in central Aalborg, where in-house beer, Italian-inflected food and a working cellar brewery animate historic C. W. Obels Plads.
TraPo
0.4 km
Relaxed Italian trattoria in central Aalborg, serving crisp pizzas, comforting pastas, and Roman-inspired classics in warm, rustic surroundings.
Markets, malls and hidden boutiques
NORMAL Aalborg, Friis Shoppingcenter
0.0 km
A bright, budget-friendly variety shop in Friis Shoppingcenter, packed with branded everyday essentials, beauty bargains and quirky finds in central Aalborg.
SEPHORA MAGASIN AALBORG
0.0 km
A polished, fashion-forward beauty hub inside Magasin at Nytorv, where international makeup, skincare and fragrance brands meet Aalborg’s city-center shopping buzz.
Monki
0.0 km
Trendy women's fashion with bold, expressive style in Aalborg's vibrant city center.
Friis Shopping Center
0.0 km
Modern Aalborg shopping hub blending retail, dining, and urban culture in Denmark's vibrant city centre.
Magasin Aalborg
0.1 km
A sleek, three-level department store in central Aalborg, blending Scandinavian style, curated brands and calm interiors for an easy, all-in-one shopping stop.
Butik Kraes
0.1 km
Intimate Aalborg boutique blending Scandinavian women’s fashion with curated home accents in a calm, design-led setting on central Nørregade.
Filuca V
0.1 km
Intimate Aalborg boutique blending luxury vintage with contemporary Scandinavian womenswear, where curated rails and personal styling help you uncover a distinctive, lasting look.
Flying Tiger Copenhagen
0.1 km
A bright, budget‑friendly Danish design store in central Aalborg, packed with playful gifts, colorful homeware and quirky everyday essentials.
Sinnerup Aalborg
0.2 km
Stylish Danish lifestyle store on Aalborg’s Nytorv, uniting Nordic furniture, home décor and women’s fashion in a single inspiring multi-level design universe.
Billig-Billy. Costumes and dollar store
0.2 km
A lively central Aalborg discount and costume shop packed with party gear, decorations and quirky bargains, ideal for quick themed fixes and fun, low-cost finds.
Sirup
0.2 km
Central Aalborg women’s fashion boutique offering curated Scandinavian style, personal service and a relaxed shopping pause on lively Nytorv square.
Mekong Market
0.2 km
Compact Asian grocery in central Aalborg, packed with hard-to-find ingredients, flavors and snacks from across Southeast and East Asia.
Kilo Vintage Sale Aalborg
0.2 km
Playful weight-based vintage shopping in central Aalborg, where European second-hand style, sustainability and treasure-hunt browsing all come together by the kilo.
Boutique Chové
0.2 km
Intimate party boutique in central Aalborg, filled with balloons, décor and creative ideas for turning everyday gatherings into polished, memorable celebrations.
MSCH Copenhagen
0.2 km
A modern Scandinavian womenswear boutique in the heart of Aalborg, blending minimalist design, versatile wardrobe staples and relaxed, downtown shopping vibes.
Essential bars & hidden hideouts
Basement Beer Bar
0.2 km
Aalborg's craft beer sanctuary with 20 rotating taps and weekly discoveries.
Douro Wine Bar
0.3 km
Cozy Portuguese wine hideaway in central Aalborg, pairing hand-picked Douro bottles with relaxed tapas, candlelight and unhurried evening conversations.
Hjerter Dame ApS
0.3 km
Cosy brown-bar charm in the heart of Aalborg, where local beer, fair prices and intimate, wood-panelled surroundings create an easy-going evening retreat.
John Bull Pub Aalborg
0.3 km
Classic English-style pub in central Aalborg, pouring a huge range of beers and whiskies with live music, sports and a spacious terrace facing the Limfjord.
The Irish House
0.3 km
Authentic Irish pub in Aalborg with live music, traditional cuisine, and an extensive beer and whiskey selection.
Cozy Bar Aalborg
0.4 km
A snug, no‑nonsense bar in central Aalborg, perfect for relaxed drinks, conversational evenings and a budget‑friendly pause between the city’s livelier nightspots.
Gedulgt
0.4 km
Dimly lit, discreet and devoted to serious cocktails, Gedulgt brings speakeasy charm and Nordic flair to a tucked-away corner of Aalborg’s city center.
London Pub
0.4 km
Classic British-style pub in central Aalborg pouring dozens of beers, ciders and whiskies in a cosy, wood-panelled setting from lunchtime until late.
Old Games Pub ApS
0.4 km
Cozy weekend pub in central Aalborg mixing cold beers, retro-style fun and live music for laid-back, late-night socializing by the waterfront.
Quist Wine v/Lene Quist Berggreen
0.4 km
Authentic Italian wines in Aalborg's historic heart, curated by passionate wine experts.
Heidi's Bier Bar Aalborg
0.5 km
High-energy Alpine-style beer hall in Aalborg’s nightlife lane, serving big steins, loud party tunes and late-night table dancing in a rustic lodge setting.
Zwei Grosse Bierbars Aalborg ApS
0.5 km
High-energy alpine-style beer bar bringing après-ski vibes, big steins and party soundtracks to Aalborg’s legendary Jomfru Ane Gade nightlife strip.
Proud Mary Pub Aalborg
0.5 km
Lively pub on Aalborg’s Jomfru Ane Gade, mixing classic bar charm, sport on big screens, live music and late-night drinks in the city’s most famous party street.
The Drunken Flamingo
0.5 km
Neon-pink tiki vibes, flamingo-themed cocktails and late-night dancing on Aalborg’s legendary Jomfru Ane Gade – a playful, party-ready bar with tropical flair.
Andy's Jomfru Ane Gade
0.5 km
Straightforward, sociable bar right on Aalborg’s legendary Jomfru Ane Gade, ideal for late-night drinks, warm‑ups and bar‑hopping in the city’s party heart.
For the vibe & atmosphere seeker
- Fun-filled
- Lively
- Casual
- Unique
For the design and aesthetic lover
- Colorful Aesthetics
- Modern Designs
For the architecture buff
- Modern
- Landmarks
- Art & Design
For the social media creator & influencer
- Photo Spots
- Selfie Spots
- Architectural Shots
For the eco-conscious traveler
- Public-Transport Accessible
- Car-Free Access
- Low Impact
For the kind of experience you’re after
- Photowalk
- Adventure Photo Shoot
- Roadtrip Stop
- Day Trip
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Business Friendly
- Vegetarian Friendly
- Vegan Friendly