Best Shops in Sønderborg
Want to shop in Sønderborg? Explore the best shops, boutiques, and retail spots with maps and local guides. Free on web or the Evendo app.
The best shops in Sønderborg
- Top rated
- Closest to the centre
- Price level: low to high
- Time to spend: shortest first
- A–Z
31 shops
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Shopping mall4.1★3,779 reviews
Borgen
Borgen is Southern Jutland's premier shopping destination, housing 40 speciality stores, cafés, restaurants, and a cinema under one roof in central Sønderborg. Located at the heart of the city, this modern mall combines retail therapy with dining and entertainment, offering free parking for the first two hours and seamless access to the pedestrian shopping street.
Mon–Fri 10:00–18:00 · Sat–Sun 10:00–16:00Price level $$Time to spend 1.5–4 hrs
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Furniture store4.2★698 reviews
JYSK
JYSK Sønderborg is a Scandinavian home furnishing retailer located in the heart of Sønderborg's shopping district. Specializing in furniture, mattresses, bedding, and garden décor, this store offers an extensive range of affordable home solutions for every room. With over 3,300 locations across 48 countries, JYSK combines competitive pricing with practical design. The Sønderborg branch features wheelchair-accessible entry and provides free trailer rental with purchases, making it convenient for both small and large shopping trips.
Mon–Fri 10:00–19:00 · Sat–Sun 10:00–17:00Price level $$Time to spend 1–3 hrs
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Second hand store4.3★309 reviews
Red Cross Op Shop
Tucked along Damgade in Sønderborg, the Red Cross Op Shop is a bright, well‑organised charity thrift store where you can browse racks of second‑hand fashion, shelves of books and rows of lamps, furniture and kitchenware. Run largely by volunteers, it offers low‑priced, one‑off finds while supporting Danish Red Cross humanitarian and social work both locally and abroad. It is an easy, relaxed stop to pick up vintage pieces, everyday essentials or a sustainable souvenir from southern Jutland.
Mon–Fri 10:00–17:00 · Sat 10:00–14:00Price level $Time to spend 0.5–1.5 hrs
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Sporting goods store4.5★204 reviews
Outdoor In City Centre
A well-stocked sporting goods store located on Perlegade in central Sønderborg, specializing in fishing and outdoor equipment. The shop offers a comprehensive range of angling gear, hunting supplies, and outdoor products, with knowledgeable staff providing expert advice on equipment selection and outdoor pursuits. Positioned in the pedestrian heart of the city, it serves both locals and visitors seeking quality outdoor gear and professional guidance.
Price level $$Time to spend 0.5–2 hrs
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Store4.2★186 reviews
Normal
Tucked inside Borgen Shopping in central Sønderborg, Normal is a bright, budget‑friendly variety store specialising in everyday beauty, personal care and household products. Shelves form a playful mini‑labyrinth packed with Scandinavian and international brands, quirky finds and limited‑time surprises. It is a handy stop for travel‑size toiletries, snacks and cosmetics, and a fun place to browse between other errands or while exploring the city’s main shopping centre.
Mon–Fri 10:00–19:00 · Sat–Sun 10:00–17:00Price level $Time to spend 15–45 min
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Clothing store4.2★164 reviews
Dansk
Dansk Sønderborg is a bright, practical clothing store on Grundtvigs Allé that focuses on dressing the whole family at wallet-friendly prices. Part of a Danish family-owned chain founded in 2004, it stocks everyday basics, outerwear and seasonal styles from kids’ sizes to plus-size adults, with an emphasis on comfort and durability for the local climate. Expect a straightforward layout, friendly assistance, and plenty of mix-and-match pieces suited to South Jutland’s casual, coastal lifestyle.
Mon–Fri 10:00–17:30 · Sat–Sun 10:00–15:00Price level $Time to spend 0.5–1.5 hrs
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Indian grocery store4.8★104 reviews
Sunrice.dk
Tucked away on Damager in Sønderborg, Sunrice.dk is a compact Indian and South Asian grocery store packed with hard‑to‑find ingredients, from big sacks of basmati and Sona Masoori rice to lentils, millets, spices, paneer, tofu and frozen specialties. It serves as a small culinary bridge between Denmark and the subcontinent, ideal for anyone craving authentic flavors, stocking up for a feast, or simply exploring new staples beyond the usual supermarket shelves.
Mon–Fri 17:00–20:30 · Sat–Sun 10:00–18:00Price level $Time to spend 0.5–1.5 hrs
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Furniture store4.7★74 reviews
Juhl Bolighus A / S
Juhl Bolighus in Sønderborg is a spacious, multi-level Danish design furniture house showcasing classics and contemporary pieces across 4,000 m² in the historic town center. Established in 1947, it blends showroom and inspiration house, with elegant living room, dining and lighting displays, plus a unique in-house furniture museum located in a former warehouse. It is a destination both for serious design shoppers and anyone curious about Danish craftsmanship.
Price level $$Time to spend 1–2.5 hrs
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Gift shop4.4★85 reviews
Kop & Kande
Kop & Kande Sønderborg is a welcoming homeware and gift shop on Perlegade, the main shopping street in this coastal Danish town. Inside, shelves are lined with quality kitchenware, table settings, glass, textiles and thoughtful gifts from well-known Scandinavian and international brands. It is a handy stop for stylish presents, practical cookware or a tasteful souvenir to bring home, with friendly, knowledgeable staff on hand for advice.
Price level $$Time to spend 0.5–1.5 hrs
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Plus size clothing store4.3★77 reviews
Zizzi - Sønderborg
Zizzi Sønderborg is a dedicated plus-size fashion store for women, located inside the Borgen Shopping centre in central Sønderborg. Specialising in trendy styles tailored to curvier silhouettes, it offers everything from casual basics and denim to dresses and occasion wear, typically ranging from size 42 to 60. With long opening hours every day and helpful in-store styling advice, it’s a practical and confidence-boosting stop if you want to refresh your wardrobe while exploring this compact Danish coastal city.
Mon–Fri 10:00–18:00 · Sat–Sun 10:00–16:00Price level $Time to spend 0.5–1.5 hrs
Flying Tiger Copenhagen
Flying Tiger Copenhagen is a vibrant gift and lifestyle shop in Sønderborg's Borgen shopping center, offering an eclectic mix of affordable, Scandinavian-designed everyday items. The store specializes in creative gifts, stationery, toys, home accessories, and playful products that inspire creativity and social connection. With its colorful aesthetic and carefully curated selection of fun, quirky finds, it's an ideal destination for gift shopping and discovering unique, budget-friendly treasures for every occasion.
Mon–Fri 10:00–18:00 · Sat–Sun 10:00–16:00Price level $Time to spend 0.8–2 hrs
Huset Torre
Huset Torre is a contemporary lifestyle boutique located on Perlegade in central Sønderborg, Denmark. This curated fashion and home décor shop specializes in women's clothing, jewelry, accessories, and interior design pieces that blend modern trends with timeless elegance. The store hosts regular events including fashion shows, wine tastings, and exclusive shopping evenings, creating a community-focused shopping experience that extends beyond retail.
Price level $$Time to spend 0.8–2.5 hrs
NEYE Borgen
NEYE Borgen in Sønderborg is a bright, modern bag and luggage shop inside Borgen Shopping, specialising in quality handbags, backpacks, school bags and suitcases from well-known Scandinavian and international brands. Staff are on hand to help you choose the right gear, whether you are commuting, heading back to school or preparing for your next big trip, with options for all ages and budgets in a convenient central-mall setting.
Mon–Fri 10:00–18:00 · Sat–Sun 10:00–16:00Price level $$Time to spend 0.5–1.5 hrs
Tøjeksperten
Denmark's largest menswear retailer with over 110 locations nationwide, Tøjeksperten Sønderborg offers an extensive selection of quality men's clothing, including shirts, trousers, and tailored suits from premium brands like Lindbergh, JBS, and Bison. Located on Jernbanegade in central Sønderborg, the shop combines contemporary style with competitive pricing. The store features a 365-day return and exchange policy across all locations, making it a reliable destination for discerning shoppers seeking professional and casual menswear.
Price level $$Time to spend 0.5–2 hrs
ONLY
ONLY Sønderborg is a bright, trend-driven women’s fashion store inside Borgen Shopping Center in the heart of Sønderborg. Here you’ll find Scandinavian high-street style with a strong focus on denim, everyday essentials and seasonal collections, from easy basics to statement pieces. It’s a convenient stop for updating your wardrobe while exploring the compact, walkable center of this coastal Danish town, with other shops and cafés just steps away.
Mon–Fri 10:00–19:00 · Sat 10:00–16:00Price level $$Time to spend 0.5–1.5 hrs
Kings & Queens
Kings & Queens in Sønderborg is a contemporary multi-brand fashion store geared toward style-conscious men and women, bringing together popular Scandinavian and international labels under one roof. Located on Østergade in the heart of town, it pairs clean, modern interiors with a relaxed, boutique feel, offering everything from casual streetwear and denim to smarter outfits and seasonal collections. It is an easy, central stop for travelers keen to update their wardrobe while exploring this coastal Danish city.
Mon–Fri 10:00–18:00 · Sat–Sun 10:00–16:00Price level $$Time to spend 0.5–1.5 hrs
JACK & JONES
JACK & JONES in Borgen Shopping, Sønderborg, is a dedicated men’s fashion store offering everything from everyday denim and casual tees to sharper shirts, jackets and formal pieces. Set inside the covered Borgen mall at Kastanie Allé 3, it’s an easy, weather‑proof stop for updating your wardrobe, picking up travel‑ready basics or finding a smart outfit before an evening out in town.
Mon–Fri 10:00–19:00 · Sat–Sun 10:00–17:00Price level $Time to spend 0.5–1.5 hrs
Papirgalleriet v/Gitte Kristjansen
Papirgalleriet v/Gitte Kristjansen is a charming hobby, gift, and souvenir shop in the heart of Sønderborg’s old town. Opened in 2013, it blends creative craft supplies with playful retro items and a strong focus on local and national Danish souvenirs, from magnets and mugs to T‑shirts and postcards with in-house motifs. It is an easy, low-key stop for picking up a handmade-feeling memento or last-minute festive decorations while exploring Store Rådhusgade.
Mon–Fri 10:00–17:30 · Sat 10:00–14:00Price level $Time to spend 0.5–1.5 hrs
Mr Klausen Herre-og Drengetøj
Mr Klausen Herre-og Drengetøj is a classic Danish menswear shop on lively Perlegade in central Sønderborg, part of the national Mr chain yet very much a local institution. Here you find quality clothing for boys and men, from everyday shirts and jeans to sharp suits and accessories for big occasions, including the traditional white tie for Sønderborg’s Ringridning festivities. The atmosphere is personal and service-focused, making it a useful stop whether you need a full outfit or just a well-cut piece to refresh your wardrobe.
Price level $$Time to spend 0.5–1.5 hrs
Viller
Butik Viller is a stylish women’s clothing boutique on pedestrian Perlegade in the heart of Sønderborg, known for contemporary Scandinavian fashion and warm, personal service. Inside the bright, inviting space you’ll find carefully curated brands such as Mos Mosh, Dea Kudibal, Soyaconcept and Billi Bi, spanning everyday essentials, polished office wear and dressier pieces, along with shoes, bags and accessories that complete a look in one stop.
Price level $$Time to spend 0.5–1.5 hrs
Jim P.
Jim P. is a curated multi-brand fashion boutique in Sønderborg offering contemporary clothing, shoes, and accessories for men and women. Located on Perlegade, this independent shop specializes in carefully selected pieces from established and emerging designers, providing a constantly evolving inventory that reflects current fashion trends. The welcoming atmosphere and personalized service make it a destination for style-conscious shoppers seeking distinctive pieces beyond mainstream retail.
Price level $$Time to spend 0.8–2 hrs
in mood
in mood is a contemporary women's fashion boutique located in central Sønderborg, Denmark, specializing in curated clothing and accessories for everyday wear and special occasions. The shop offers a carefully selected range of styles from casual basics to elegant evening pieces, with an emphasis on current trends and quality craftsmanship. Situated on Perlegade in the heart of the city, it provides a personalized shopping experience in a welcoming atmosphere.
Price level $$Time to spend 0.5–1.5 hrs
Gundtoft Sønderborg
Gundtoft is a respected women's clothing boutique located on the pedestrian street in central Sønderborg, specializing in classic fashion from established brands. Operating since 1957, the shop offers everything from formal occasion wear to everyday essentials, curated for discerning shoppers seeking quality and style. Positioned at a prime corner location, it remains a destination for contemporary women's fashion in southern Denmark.
Price level $$Time to spend 0.5–1.5 hrs
Butik Schlott
Butik Schlott is a long-established men’s clothing store on Perlegade, the main shopping street in Sønderborg. Specialising in classic and contemporary menswear from international brands, it combines Scandinavian understatement with attentive, old-school service. From sharp business outfits to relaxed weekend staples, this independent boutique is a reliable stop for well-cut fashion in the heart of the historic centre.
Price level $$Time to spend 0.5–1.5 hrs
Vero Moda
Set inside Borgen Shopping in the heart of Sønderborg, Vero Moda offers contemporary women’s fashion with a distinctly Scandinavian edge. This compact, well-organized clothing store focuses on trend-led yet wearable pieces, from everyday denim and soft knitwear to dresses, blazers and seasonal outerwear. Bright lighting, clean displays and frequent new collections make it a handy stop for refreshing your wardrobe while exploring Sønderborg’s central shopping streets.
Price level $Time to spend 0.5–1.5 hrs
Janne K Sønderborg
Janne K Sønderborg is a colorful women’s fashion boutique on Perlegade, the main shopping street in Sønderborg on the island of Als. Specializing in the in-house Danish label designed by Janne K and produced in Italy, the shop is known for bold colors, playful cuts and easy-to-wear pieces that work for everyday life as well as festive occasions. A small outlet section and friendly, personal styling advice make it a worthwhile stop for fashion‑minded visitors exploring the town center.
Price level $$Time to spend 0.5–1.5 hrs
Butik Gemakker
Butik Gemakker is a cozy Nordic lifestyle and interior store on Jernbanegade in the heart of Sønderborg. Run by a mother–daughter duo, the shop curates Scandinavian and European homeware, textiles, ceramics and select fashion pieces, all chosen for quality, timeless design and environmental consideration. Shelves are styled like small living-room vignettes, making it easy to imagine pieces in your own home and to pick up a thoughtful gift or wardrobe accent.
Tue–Fri 11:00–17:00 · Sat 10:00–14:00Price level $$Time to spend 0.5–1.5 hrs
Noa Noa
Noa Noa in Sønderborg brings the Danish fashion brand’s feminine, bohemian-inspired universe to the heart of Perlegade, the town’s main shopping street. Inside this compact boutique you’ll find softly tailored womenswear, flowing dresses, knitwear and accessories in a muted, romantic palette that carries across seasons. It’s a relaxed, browse-friendly stop, ideal to combine with a stroll through Sønderborg’s historic centre and harbourfront cafés.
Price level $$Time to spend 0.5–1.5 hrs
Twizt Fashion
Twizt Fashion is a contemporary clothing and lingerie store on Perlegade, Sønderborg’s main pedestrian shopping street. Combining Danish fashion labels with an extensive selection of underwear, it offers everyday basics, occasion wear and expert fitting advice in a compact, well-organised space. This is a convenient stop to refresh your wardrobe while exploring the historic centre, with friendly service, central-location ambience and easy access to nearby cafés and other boutiques.
Price level $$Time to spend 0.5–1.5 hrs
Scandinavian Scents
Tucked along Damgade in central Sønderborg, Scandinavian Scents is a cosy gift and candle shop dedicated to Nordic-inspired home fragrance. Shelves are lined with scented candles, diffusers and thoughtful gifts that draw on Scandinavian nature and design, from foresty notes to fresh coastal aromas. It is a relaxed little spot to browse, pick up a host gift or add a touch of hygge to your own home while exploring this compact Danish town.
Mon–Fri 8:00–17:00 · Sat 10:00–14:00Price level $Time to spend 0.5–1.5 hrs
Masai
Masai Sønderborg is a contemporary women's clothing boutique located in the heart of Denmark's Southern Jutland region. Founded by two siblings in Copenhagen in 1992, Masai has grown into a respected Danish fashion brand with 12 independent stores across the country. This Sønderborg location showcases the brand's signature collections featuring vibrant colors, unique prints, and high-quality fabrics. The store offers personalized shopping experiences with knowledgeable staff and a curated selection of seasonal and timeless pieces.
Mon–Fri 10:00–17:30 · Sat 10:00–15:00Price level $$Time to spend 0.8–2 hrs
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